Localisation report

Phrase

Localization technology

phrase.com

Product: Phrase is an AI-powered language intelligence platform for enterprises. It helps teams automate translation and localization workflows and scale multilingual content.

Brand voice: Confident, technical, enterprise-focused

Localisation score

81/100

Good

The website is generally well localised, with some issues to improve.

89Technical Audit
64Linguistic Audit
N/AContextual Audit
79Visual Audit

Audited: Oct 27, 2026Scope: Public smart sample · technical, linguistic, contextual, and visual creditsConfidence: Indicative health check from sampled pages — not a full site crawl.

Sampled 15 pages across technical, linguistic, contextual, and visual localisation credits. How we score localisation audits

How you compare

Rank #1 of 2 public audits

Ahead of 1 other public auditPublic average: 73/100

See the full leaderboard

Fix first

1
high
Language links return to the homepage
Locale links were found, but they appear to drop the current page path.
See details
2
high
Untranslated call to action
A de page still uses source-language CTA copy. Affects 3 sampled pages.
See details
3
high
No CJK-capable font detected
A ja page shows CJK text but the embedded/inline font stack has no known CJK typeface. Affects 3 sampled pages.
See details

Audit criteria

12 passed · 0 to watch · 7 to fix · 7 not applicable

Needs attention (7)

Language switcher
Fail58technicalWeight 2
Visitors should move between locales without losing the current page.
- hightechnical · 95% confidence
  Language links return to the homepage
  Locale links were found, but they appear to drop the current page path.
  Found here
  Header · <nav> language links
  https://phrase.com/platform/
  What we saw
  <a href="https://support.phrase.com/hc/en-us/">Help Center</a> drops the current page path
  How to fix it
  Point language-switcher links at the equivalent localized path, not the locale homepage.
Accessibility localisation
Fail33technicalWeight 2
lang, aria-label, and alt text should match the page locale.
- mediumtechnical · 95% confidence
  Accessible names look untranslated
  aria-label or alt text on a ja page still looks English. Affects 3 sampled pages.
  Found here
  Accessible name · <img alt>
  https://phrase.com/ja/
  What we saw
  Dozens of hot air balloons displaying world flags including USA, Germany, India, and China floating over a rocky landscape at sunrise Seen on 2 pages, e.g. https://phrase.com/ja/, https://phrase.com/zh/
  How to fix it
  Translate accessible names together with the visible UI.
Translation completeness
Fail50linguisticWeight 5
Localized pages should not leave source-language copy in place, except brand names and URLs.
- highlinguistic · 92% confidence
  Untranslated call to action
  A de page still uses source-language CTA copy. Affects 3 sampled pages.
  Found here
  Link · <a>
  https://phrase.com/de/
  What we saw
  Primary CTA: "Marketing" Seen on 3 pages, e.g. https://phrase.com/de/, https://phrase.com/fr/, https://phrase.com/es/
  How to fix it
  Translate leftover source-language CTAs to match the surrounding locale copy.
Text expansion
Fail50visualWeight 1
Longer translations should not create obvious length pressure versus the source UI.
- mediumvisual · 88% confidence
  Localized text is much longer than the source
  A de string is 163% the length of the source, which often causes overflow. Affects 8 sampled pages.
  Found here
  Heading · heading
  https://phrase.com/de/
  What we saw
  EN "Expanding the scope" → DE "Den Anwendungsbereich erweitern" (163%) Seen on 3 pages, e.g. https://phrase.com/de/, https://phrase.com/fr/, https://phrase.com/es/
  How to fix it
  Shorten the translation or give the control more room so the longer copy does not overflow.
Font and script support
Fail33visualWeight 2
Typography should support the target script without generic fallback-only stacks, tofu glyphs, or missing CJK fonts.
- highvisual · 95% confidence
  No CJK-capable font detected
  A ja page shows CJK text but the embedded/inline font stack has no known CJK typeface. Affects 3 sampled pages.
  Found here
  Page body · font-family
  https://phrase.com/ja/
  What we saw
  font-family: inherit, var(--wp--preset--font-family--inter), var(--wp--preset--font-family--inter) !important, Inter Seen on 2 pages, e.g. https://phrase.com/ja/, https://phrase.com/zh/
  How to fix it
  Include a CJK font such as Noto Sans CJK, Malgun Gothic, Hiragino, or PingFang in the stack.
Localized images and assets
Fail33visualWeight 1
Language-specific images and alt text should match the page locale.
- mediumvisual · 95% confidence
  Image still looks like the source locale
  Alt text or filename on a ja page appears to be English. Affects 3 sampled pages.
  Found here
  Page body · <img alt>
  https://phrase.com/ja/
  What we saw
  alt="Dozens of hot air balloons displaying world flags including USA, Germany, India, and China floating over a rocky landscape at sunrise" src="https://phrase.com/wp-content/uploads/2026/06/phrase-integrations-featured-1024x536.jpg" Seen on 2 pages, e.g. https://phrase.com/ja/,…
  How to fix it
  Localize the image asset and alt text for this page locale.
Visual hierarchy
Fail50visualWeight 1
Localization should not make headings or CTAs lose scanability.
- lowvisual · 80% confidence
  Heading is excessively long
  A localized heading may crowd the visual hierarchy. Affects 3 sampled pages.
  Found here
  Page body · heading
  https://phrase.com/de/
  What we saw
  Die neueste Version von Phrase erschließt die volle Leistungsfähigkeit seiner Language Intelligence Platform für jeden User, jeden Content-Typ und jedes Tool. Seen on 3 pages, e.g. https://phrase.com/de/, https://phrase.com/fr/, https://phrase.com/es/
  How to fix it
  Shorten the heading so it does not crowd the visual hierarchy.

Passed audits (12)

AI-assessed, not scored (9)

Not applicable (7)

Other findings

Findings not listed under a criterion above.

infotechnical · 95% confidence
Structured data omits inLanguage
JSON-LD is present but does not declare inLanguage on sampled pages.
Found here
JSON-LD · <script type="application/ld+json">
https://phrase.com/
What we saw
WebPage is present but inLanguage is missing
How to fix it
Set JSON-LD inLanguage to match each page locale.

Detected locales

German (Germany)
de-de · page language
American English
en-us · page language
European Spanish
es-es · page language
French (France)
fr-fr · page language
Japanese
ja · hreflang
Chinese (China)
zh-cn · page language

Pages sampled

Next step

Strong localisation signals. Claim this domain to keep locales healthy as you ship, or book a deeper review.

Book an audit review

Send this to your team

We'll email a short summary — score, top fixes, and a link back to this report — so it's easy to forward.