현지화 보고서
Phrase
Localization technologyphrase.com
제품: Phrase is an AI-powered language intelligence platform for enterprises. It helps teams automate translation and localization workflows and scale multilingual content.
브랜드 보이스: Confident, technical, enterprise-focused
현지화 점수
81/100
좋음웹사이트는 전반적으로 현지화가 잘되어 있지만, 개선할 부분이 있습니다.
- 89기술 감사
- 64언어 품질 감사
- N/A맥락 감사
- 79시각적 감사
기술, 언어, 맥락 및 시각적 현지화 크레딧 전반에서 15개 페이지를 표본으로 추출했습니다. 현지화 감사 점수 산정 방법
다른 사람들과의 비교
공개 감사 2개 중 #1위
우선 수정할 항목
- 1high
Language links return to the homepage
Locale links were found, but they appear to drop the current page path.
자세히 보기 - 2high
Untranslated call to action
A de page still uses source-language CTA copy. Affects 3 sampled pages.
자세히 보기 - 3high
No CJK-capable font detected
A ja page shows CJK text but the embedded/inline font stack has no known CJK typeface. Affects 3 sampled pages.
자세히 보기
감사 기준
12개 통과 · 0개 주의 필요 · 7개 수정 필요 · 7개 해당 없음
확인 필요 (7)
Language switcher
실패58기술적가중치 2Visitors should move between locales without losing the current page.
- hightechnical · 신뢰도 95%
Language links return to the homepage
Locale links were found, but they appear to drop the current page path.
발견 위치
Header · <nav> language links
https://phrase.com/platform/확인한 내용
<a href="https://support.phrase.com/hc/en-us/">Help Center</a> drops the current page path
해결 방법
Point language-switcher links at the equivalent localized path, not the locale homepage.
Accessibility localisation
실패33기술적가중치 2lang, aria-label, and alt text should match the page locale.
- mediumtechnical · 신뢰도 95%
Accessible names look untranslated
aria-label or alt text on a ja page still looks English. Affects 3 sampled pages.
발견 위치
Accessible name · <img alt>
https://phrase.com/ja/확인한 내용
Dozens of hot air balloons displaying world flags including USA, Germany, India, and China floating over a rocky landscape at sunrise Seen on 2 pages, e.g. https://phrase.com/ja/, https://phrase.com/zh/
해결 방법
Translate accessible names together with the visible UI.
Translation completeness
실패50언어적가중치 5Localized pages should not leave source-language copy in place, except brand names and URLs.
- highlinguistic · 신뢰도 92%
Untranslated call to action
A de page still uses source-language CTA copy. Affects 3 sampled pages.
발견 위치
Link · <a>
https://phrase.com/de/확인한 내용
Primary CTA: "Marketing" Seen on 3 pages, e.g. https://phrase.com/de/, https://phrase.com/fr/, https://phrase.com/es/
해결 방법
Translate leftover source-language CTAs to match the surrounding locale copy.
Text expansion
실패50시각적가중치 1Longer translations should not create obvious length pressure versus the source UI.
- mediumvisual · 신뢰도 88%
Localized text is much longer than the source
A de string is 163% the length of the source, which often causes overflow. Affects 8 sampled pages.
발견 위치
Heading · heading
https://phrase.com/de/확인한 내용
EN "Expanding the scope" → DE "Den Anwendungsbereich erweitern" (163%) Seen on 3 pages, e.g. https://phrase.com/de/, https://phrase.com/fr/, https://phrase.com/es/
해결 방법
Shorten the translation or give the control more room so the longer copy does not overflow.
Font and script support
실패33시각적가중치 2Typography should support the target script without generic fallback-only stacks, tofu glyphs, or missing CJK fonts.
- highvisual · 신뢰도 95%
No CJK-capable font detected
A ja page shows CJK text but the embedded/inline font stack has no known CJK typeface. Affects 3 sampled pages.
발견 위치
Page body · font-family
https://phrase.com/ja/확인한 내용
font-family: inherit, var(--wp--preset--font-family--inter), var(--wp--preset--font-family--inter) !important, Inter Seen on 2 pages, e.g. https://phrase.com/ja/, https://phrase.com/zh/
해결 방법
Include a CJK font such as Noto Sans CJK, Malgun Gothic, Hiragino, or PingFang in the stack.
Localized images and assets
실패33시각적가중치 1Language-specific images and alt text should match the page locale.
- mediumvisual · 신뢰도 95%
Image still looks like the source locale
Alt text or filename on a ja page appears to be English. Affects 3 sampled pages.
발견 위치
Page body · <img alt>
https://phrase.com/ja/확인한 내용
alt="Dozens of hot air balloons displaying world flags including USA, Germany, India, and China floating over a rocky landscape at sunrise" src="https://phrase.com/wp-content/uploads/2026/06/phrase-integrations-featured-1024x536.jpg" Seen on 2 pages, e.g. https://phrase.com/ja/,…
해결 방법
Localize the image asset and alt text for this page locale.
Visual hierarchy
실패50시각적가중치 1Localization should not make headings or CTAs lose scanability.
- lowvisual · 신뢰도 80%
Heading is excessively long
A localized heading may crowd the visual hierarchy. Affects 3 sampled pages.
발견 위치
Page body · heading
https://phrase.com/de/확인한 내용
Die neueste Version von Phrase erschließt die volle Leistungsfähigkeit seiner Language Intelligence Platform für jeden User, jeden Content-Typ und jedes Tool. Seen on 3 pages, e.g. https://phrase.com/de/, https://phrase.com/fr/, https://phrase.com/es/
해결 방법
Shorten the heading so it does not crowd the visual hierarchy.
통과한 감사 항목 (12)
AI 평가 항목, 점수 미반영 (9)
해당 없음 (7)
기타 발견 사항
위 기준에 해당하지 않는 사항입니다.
- infotechnical · 신뢰도 95%
Structured data omits inLanguage
JSON-LD is present but does not declare inLanguage on sampled pages.
발견 위치
JSON-LD · <script type="application/ld+json">
https://phrase.com/확인한 내용
WebPage is present but inLanguage is missing
해결 방법
Set JSON-LD inLanguage to match each page locale.
감지된 로캘
독일어(독일)
de-de · 페이지 언어
영어(미국)
en-us · 페이지 언어
스페인어(유럽)
es-es · 페이지 언어
프랑스어(프랑스)
fr-fr · 페이지 언어
일본어
ja · hreflang
중국어(중국)
zh-cn · 페이지 언어
표본 페이지#+#+#+#+
다음 단계
현지화 상태가 매우 양호합니다. 제품을 출시하는 동안에도 로케일을 양호하게 유지하려면 이 도메인을 등록하거나 더 심층적인 검토를 예약하세요.
팀에 보내기
점수, 주요 수정 사항, 이 보고서로 연결되는 링크를 담은 간단한 요약을 이메일로 보내 드립니다. 쉽게 전달하실 수 있어요.
