Localisation report

Agoda

Online travel booking

agoda.com

Product: An online travel booking platform for hotels, homes and apartments, flights, activities, airport transfers, transport and eSIMs. It also offers travel deals, guides and itineraries.

Brand voice: promotional, convenient, travel-focused

Localisation score

79/100

Good

The website is generally well localised, with some issues to improve.

68Technical Audit
80Linguistic Audit
90Contextual Audit
77Visual Audit

Audited: Aug 17, 2026Scope: Public smart sample · technical, linguistic, contextual, and visual creditsConfidence: Indicative health check from sampled pages — not a full site crawl.

Sampled 15 pages across technical, linguistic, contextual, and visual localisation credits. How we score localisation audits

How you compare

Rank #3 of 23 public audits

Ahead of 17 other public auditsPublic average: 70/100

See the full leaderboard

Fix first

1
high
URL locale and html lang disagree
Path locale zh-hk expects html lang zh-HK, but the page declares zh-Hant. Affects 2 sampled pages.
See details
2
high
Page script does not match the locale
A el-gr page is dominated by Latin-script copy.
See details
3
high
Untranslated call to action
A pt-pt page still uses source-language CTA copy. Affects 2 sampled pages.
See details

Audit criteria

11 passed · 8 to watch · 8 to fix · 8 not applicable

Needs attention (8)

Locale detection
Fail64technical
Pages should declare a correct html lang that matches the URL and content locale.
- hightechnical · 95% confidence
  URL locale and html lang disagree
  Path locale zh-hk expects html lang zh-HK, but the page declares zh-Hant. Affects 2 sampled pages.
  Found here
  Document head · <html lang>
  https://www.agoda.com/zh-hk/
  What we saw
  <html lang="zh-Hant"> while the path locale is zh-hk Seen on 2 pages, e.g. https://www.agoda.com/zh-hk/, https://www.agoda.com/zh-cn/
  How to fix it
  Set html lang="zh-HK" so it matches this page’s URL locale.
Language switcher
Fail72technical
Visitors should move between locales without losing the current page.
- lowtechnical · 60% confidence
  Current-page preservation is not demonstrated
  The evidence lists many supported locales but only shows homepage URLs, so it does not verify that switching locales preserves a deeper current-page path.
  Found here
  Header · language switcher
  https://www.agoda.com/fr-fr/
  What we saw
  "locales":["ar","bg","ca","cs","da","de-de",...], with sampled URLs limited to "https://www.agoda.com/" and "https://www.agoda.com/fr-fr/"
  How to fix it
  Test the language switcher from a non-homepage URL in several locales and verify that the translated URL retains the same path.
hreflang
Fail0technical
Localized versions should be linked with valid, reciprocal hreflang including self and x-default.
- mediumtechnical · 95% confidence
  Missing hreflang self-reference
  The page lists hreflang alternates but does not include itself. Affects 2 sampled pages.
  Found here
  Document head · <link rel="alternate" hreflang>
  https://www.agoda.com/?ds=VgGRHcIxrqpp3TIU
  What we saw
  <link rel="alternate" hreflang="en" href="https://www.agoda.com/"> <link rel="alternate" hreflang="fr" href="https://www.agoda.com/fr-fr/"> <link rel="alternate" hreflang="de" href="https://www.agoda.com/de-de/"> <link rel="alternate" hreflang="it" href="https://www.agoda.com/it-…
  How to fix it
  Add a self-referencing hreflang alternate for this page.
- lowtechnical · 95% confidence
  Missing x-default hreflang
  hreflang is present but does not declare an x-default fallback. Affects 15 sampled pages.
  Found here
  Document head · <link rel="alternate" hreflang>
  https://www.agoda.com/?ds=VgGRHcIxrqpp3TIU
  What we saw
  hreflang is present but none of the alternates use hreflang="x-default". Seen on 15 pages, e.g. https://www.agoda.com/?ds=VgGRHcIxrqpp3TIU, https://www.agoda.com/?ds=Dmsrf6INwCLFMGP%2F, https://www.agoda.com/fr-fr/
  How to fix it
  Add an x-default hreflang fallback for users whose locale is not listed.
Sitemap
Fail70technical
Like Lighthouse: a valid XML sitemap must be discoverable, robots.txt should reference it with an absolute Sitemap: URL, and localized URLs should appear for published locales.
- mediumtechnical · 88% confidence
  Sitemap omits some published locales
  Locale-prefixed pages for it, es, ja, zh, ko, el, ru, pt, nl, en do not appear in sampled sitemap URLs.
  Found here
  Sitemap · sitemap.xml
  https://www.agoda.com/sitemaps.xml
  What we saw
  Sitemap locales in sample: fr, de; missing: it, es, ja, zh, ko, el, ru, pt, nl, en
  How to fix it
  Include URLs for every published locale prefix in the sitemap.
Structured data
Fail0technical
JSON-LD inLanguage should match the page locale when structured data is present.
- lowtechnical · 95% confidence
  Structured data omits inLanguage
  JSON-LD is present but does not declare inLanguage on sampled pages.
  Found here
  JSON-LD · <script type="application/ld+json">
  https://www.agoda.com/?ds=VgGRHcIxrqpp3TIU
  What we saw
  Organization is present but inLanguage is missing
  How to fix it
  Set JSON-LD inLanguage to match each page locale.
Terminology consistency
Fail40linguistic
Important concepts should not be translated differently across pages.
- mediumlinguistic · 95% confidence
  Terminology inconsistency
  "Las Vegas (NV)" appears both untranslated and translated across fr pages. Affects 15 sampled pages.
  Found here
  Header · <nav> or <button>
  https://www.agoda.com/fr-fr/
  What we saw
  "Las Vegas (NV)" appears untranslated on some fr pages and translated on others Seen on 6 pages, e.g. https://www.agoda.com/fr-fr/, https://www.agoda.com/de-de/, https://www.agoda.com/it-it/
  How to fix it
  Use one translated label for "Las Vegas (NV)" across fr pages.
Text expansion
Fail40visual
Longer translations should not create obvious length pressure versus the source UI.
- mediumvisual · 88% confidence
  Localized text is much longer than the source
  A fr string is 173% the length of the source, which often causes overflow. Affects 23 sampled pages.
  Found here
  Control · <button>
  https://www.agoda.com/fr-fr/
  What we saw
  EN "List your place" → FR "Enregistrez votre logement" (173%) Seen on 9 pages, e.g. https://www.agoda.com/fr-fr/, https://www.agoda.com/it-it/, https://www.agoda.com/es-es/
  How to fix it
  Shorten the translation or give the control more room so the longer copy does not overflow.
Localized images and assets
Fail58visual
Language-specific images and alt text should match the page locale.
- mediumvisual · 95% confidence
  Image still looks like the source locale
  Alt text or filename on a ja-jp page appears to be English. Affects 37 sampled pages.
  Found here
  Page body · <img alt>
  https://www.agoda.com/ja-jp/
  What we saw
  alt="あなたにおすすめの宿泊施設" src="https://cdn6.agoda.net/images/WebCampaign/20260203_accor/home_banner_web/en-us.png" Seen on 4 pages, e.g. https://www.agoda.com/ja-jp/, https://www.agoda.com/zh-hk/, https://www.agoda.com/zh-cn/
  How to fix it
  Localize the image asset and alt text for this page locale.

Worth a look (8)

Accessibility localisation
Watch88technical
lang, aria-label, and alt text should match the page locale.
Fluency
Watch82linguistic
Copy should sound natural, without grammar issues or machine-translation artifacts.
- mediumlinguistic · 90% confidence
  French plural agreement error
  The cookie-preference text uses a singular noun after a plural determiner, which is grammatically incorrect French.
  Found here
  Cookie preference modal · text
  https://www.agoda.com/fr-fr/
  What we saw
  "Gérer les préférence"
  How to fix it
  Change the string to “Gérer les préférences”.
Grammar and style
Watch82linguistic
Locale-specific capitalization, punctuation, formality, and agreement should be correct.
- mediumlinguistic · 90% confidence
  French noun agreement is incorrect
  The phrase “les préférence” has incorrect number agreement and should use the plural form.
  Found here
  Cookie preference modal · text
  https://www.agoda.com/fr-fr/
  What we saw
  "Gérer les préférence"
  How to fix it
  Use “Gérer les préférences” and review the surrounding cookie-preference copy for the same agreement issue.
UI context
Watch88contextual
Translations should fit the UI component: button, nav, form, modal, or error.
- mediumcontextual · 80% confidence
  Cookie-preference label is grammatically malformed
  The localized cookie-preference text is understandable but does not read naturally in its modal context because of the agreement error.
  Found here
  Cookie preference modal · text
  https://www.agoda.com/fr-fr/
  What we saw
  "Gérer les préférence"
  How to fix it
  Replace the label with the context-appropriate French text “Gérer les préférences”.
Contextual meaning
Watch88contextual
Strings should be judged in surrounding page and component context, not in isolation.
- mediumcontextual · 80% confidence
  Preference-management wording needs correction
  The cookie-management meaning is apparent, but the French label contains an agreement error in context.
  Found here
  Cookie preference modal · text
  https://www.agoda.com/fr-fr/
  What we saw
  "Gérer les préférence"
  How to fix it
  Use “Gérer les préférences” for the cookie-preference management action.
Text overflow
Watch86visual
Text should not clip, truncate unexpectedly, or overflow buttons and navigation.
Layout breakage
Watch86visual
Localized pages should not overlap, break grids, or overflow modals.
Responsive localisation
Watch84visual
Localized layouts should hold up across mobile, tablet, and desktop widths.

Passed audits (11)

Not applicable (8)

Other findings

Findings not listed under a criterion above.

highlinguistic · 95% confidence
Page script does not match the locale
A el-gr page is dominated by Latin-script copy.
Found here
Page body · sampled copy
https://www.agoda.com/el-gr/
What we saw
Διαχείριση προτιμήσεων cookies Η Agoda χρησιμοποιεί μόνο cookies και άλλες τεχνολογίες παρακολούθησης που είναι απολύτως απαραίτητες για λόγους λειτουργικότητας. Δεν χρησιμοποιούμε cookies στατιστικής ανάλυσης ή διαφήμισης. Για περισσότερες λεπτομέρειες, κάντε κλικ εδώ OK Μετάβασ…
How to fix it
Write this el-gr page in the expected script instead of leftover Latin-script copy.
highlinguistic · 92% confidence
Untranslated call to action
A pt-pt page still uses source-language CTA copy. Affects 2 sampled pages.
Found here
Link · <a>
https://www.agoda.com/pt-pt/
What we saw
Primary CTA: "Las Vegas (NV) 1,113 accommodations" Seen on 2 pages, e.g. https://www.agoda.com/pt-pt/, https://www.agoda.com/nl-nl/
How to fix it
Translate leftover source-language CTAs to match the surrounding locale copy.

Detected locales

Arabic
ar · hreflang
Bulgarian
bg · hreflang
Catalan
ca · hreflang
Czech
cs · hreflang
Danish
da · hreflang
German (Germany)
de-de · URL path
Greek (Greece)
el-gr · URL path
Australian English
en-au · hreflang
Canadian English
en-ca · hreflang
British English
en-gb · hreflang
English (Ireland)
en-ie · hreflang
English (India)
en-in · hreflang
English (New Zealand)
en-nz · hreflang
English (Singapore)
en-sg · hreflang
English (South Africa)
en-za · hreflang
Spanish (Argentina)
es-ar · hreflang
European Spanish
es-es · URL path
Mexican Spanish
es-mx · hreflang
Estonian
et · hreflang
Finnish
fi · hreflang
French (France)
fr-fr · URL path
Hebrew
he · hreflang
Croatian
hr · hreflang
Hungarian
hu · hreflang
Indonesian
id · hreflang
Italian (Italy)
it-it · URL path
Japanese (Japan)
ja-jp · URL path
Korean (South Korea)
ko-kr · URL path
Lithuanian
lt · hreflang
Latvian
lv · hreflang
Malay
ms · hreflang
Flemish
nl-be · hreflang
Dutch (Netherlands)
nl-nl · URL path
Norwegian
no · hreflang
Polish
pl · hreflang
Brazilian Portuguese
pt-br · hreflang
European Portuguese
pt-pt · hreflang
Romanian
ro · hreflang
Russian (Russia)
ru-ru · URL path
Slovenian
sl · hreflang
Swedish
sv · hreflang
Thai
th · hreflang
Filipino
tl · hreflang
Turkish
tr · hreflang
Ukrainian
uk · hreflang
Vietnamese
vi · hreflang
Chinese (China)
zh-cn · hreflang
Simplified Chinese
zh-hans · page language
Traditional Chinese
zh-hant · page language
Chinese (Hong Kong SAR China)
zh-hk · hreflang
Chinese (Taiwan)
zh-tw · hreflang

Pages sampled

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