Localisation report

Finder

Financial comparison and personal finance

finder.com.au

Product: Finder helps Australians compare deals on financial products and household services, including loans, insurance and utilities. It also offers tools and rewards to help people save on bills.

Brand voice: Upbeat, practical, consumer-friendly

Localisation score

77/100

Good

The website is generally well localised, with some issues to improve.

69Technical Audit
88Linguistic Audit
75Contextual Audit
74Visual Audit

Audited: Oct 3, 2026Scope: Public smart sample · technical, linguistic, contextual, and visual creditsConfidence: Indicative health check from sampled pages — not a full site crawl.

Sampled 14 pages across technical, linguistic, contextual, and visual localisation credits. How we score localisation audits

How you compare

Rank #8 of 23 public audits

Ahead of 14 other public auditsPublic average: 70/100

See the full leaderboard

Fix first

1
medium
Missing hreflang self-reference
The page lists hreflang alternates but does not include itself.
See details
2
medium
Sitemap is missing localized URLs
A sitemap was found, but sampled entries do not include locale-prefixed URLs.
See details
3
low
Missing x-default hreflang
hreflang is present but does not declare an x-default fallback. Affects 7 sampled pages.
See details

Audit criteria

7 passed · 8 to watch · 5 to fix · 15 not applicable

Needs attention (5)

Language switcher
Fail50technical
Visitors should move between locales without losing the current page.
hreflang
Fail50technical
Localized versions should be linked with valid, reciprocal hreflang including self and x-default.
- mediumtechnical · 95% confidence
  Missing hreflang self-reference
  The page lists hreflang alternates but does not include itself.
  Found here
  Document head · <link rel="alternate" hreflang>
  https://www.finder.com.au/
  What we saw
  <link rel="alternate" hreflang="x-default" href="https://www.finder.com/"> <link rel="alternate" hreflang="en" href="https://www.finder.com/"> <link rel="alternate" hreflang="en-au" href="https://www.finder.com.au/new-homepage-experiment-4"> <link rel="alternate" hreflang="en-ca"…
  How to fix it
  Add a self-referencing hreflang alternate for this page.
- lowtechnical · 95% confidence
  Missing x-default hreflang
  hreflang is present but does not declare an x-default fallback. Affects 7 sampled pages.
  Found here
  Document head · <link rel="alternate" hreflang>
  https://www.finder.com.au/credit-cards/best-credit-cards
  What we saw
  hreflang is present but none of the alternates use hreflang="x-default". Seen on 7 pages, e.g. https://www.finder.com.au/credit-cards/best-credit-cards, https://www.finder.com.au/credit-cards/balance-transfer-credit-cards, https://www.finder.com.au/credit-cards/rewards-credit-car…
  How to fix it
  Add an x-default hreflang fallback for users whose locale is not listed.
Sitemap
Fail60technical
Like Lighthouse: a valid XML sitemap must be discoverable, robots.txt should reference it with an absolute Sitemap: URL, and localized URLs should appear for published locales.
- mediumtechnical · 90% confidence
  Sitemap is missing localized URLs
  A sitemap was found, but sampled entries do not include locale-prefixed URLs.
  Found here
  Sitemap · sitemap.xml
  https://www.finder.com.au/sitemap_index.xml
  What we saw
  Sitemap https://www.finder.com.au/sitemap_index.xml has no locale-prefixed URLs in the sample
  How to fix it
  Include localized URLs in the sitemap for every published locale.
Structured data
Fail0technical
JSON-LD inLanguage should match the page locale when structured data is present.
- lowtechnical · 95% confidence
  Structured data omits inLanguage
  JSON-LD is present but does not declare inLanguage on sampled pages.
  Found here
  JSON-LD · <script type="application/ld+json">
  https://www.finder.com.au/
  What we saw
  WebPage is present but inLanguage is missing
  How to fix it
  Set JSON-LD inLanguage to match each page locale.
Visual hierarchy
Fail55visual
Localization should not make headings or CTAs lose scanability.
- lowvisual · 80% confidence
  Heading is excessively long
  A localized heading may crowd the visual hierarchy. Affects 10 sampled pages.
  Found here
  Page body · heading
  https://www.finder.com.au/rba-cash-rate/sept-2026-savings-account-cash-rate-increase
  What we saw
  We're tracking every savings rate increase in September so you can find a better place to park your savings. Seen on 10 pages, e.g. https://www.finder.com.au/rba-cash-rate/sept-2026-savings-account-cash-rate-increase, https://www.finder.com.au/credit-cards, https://www.finder.com…
  How to fix it
  Shorten the heading so it does not crowd the visual hierarchy.

Worth a look (8)

Terminology consistency
Watch85linguistic
Important concepts should not be translated differently across pages.
Translation accuracy
Watch80linguistic
Target copy should preserve the source meaning, numbers, and product actions.
Brand voice
Watch85linguistic
Localized copy should preserve the intended tone of the source.
CTA intent
Watch75contextual
Localized calls to action should communicate the intended product action.
Localized images and assets
Watch88visual
Language-specific images and alt text should match the page locale.
Text overflow
Watch75visual
Text should not clip, truncate unexpectedly, or overflow buttons and navigation.
Layout breakage
Watch75visual
Localized pages should not overlap, break grids, or overflow modals.
Responsive localisation
Watch75visual
Localized layouts should hold up across mobile, tablet, and desktop widths.

Passed audits (7)

Not applicable (15)

Detected locales

Australian English
en-au · page language
Canadian English
en-ca · hreflang
British English
en-gb · hreflang
American English
en-us · hreflang

Pages sampled

Next step

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