Localisation report

Luxury Escapes

Travel and tourism

luxuryescapes.com

Product: A travel booking platform offering hotels, homes and villas, flights, tours, cruises, experiences, and travel packages. It promotes exclusive offers and holiday deals at discounted prices.

Brand voice: Aspirational, polished, deal-focused

Localisation score

67/100

Needs improvement

Users may encounter noticeable localisation problems.

62Technical Audit
85Linguistic Audit
85Contextual Audit
78Visual Audit

Audited: Oct 12, 2026Scope: Public smart sample · technical, linguistic, contextual, and visual creditsConfidence: Indicative health check from sampled pages — not a full site crawl.

Sampled 15 pages across technical, linguistic, contextual, and visual localisation credits. How we score localisation audits

How you compare

Rank #17 of 23 public audits

Ahead of 6 other public auditsPublic average: 70/100

See the full leaderboard

Fix first

1
medium
Missing hreflang self-reference
The page lists hreflang alternates but does not include itself. Affects 15 sampled pages.
See details
2
medium
Sitemap is missing localized URLs
A sitemap was found, but sampled entries do not include locale-prefixed URLs.
See details
3
low
Structured data omits inLanguage
JSON-LD is present but does not declare inLanguage on sampled pages.
See details

Audit criteria

5 passed · 10 to watch · 4 to fix · 16 not applicable

Needs attention (4)

Language switcher
Fail50technical
Visitors should move between locales without losing the current page.
hreflang
Fail0technical
Localized versions should be linked with valid, reciprocal hreflang including self and x-default.
- mediumtechnical · 95% confidence
  Missing hreflang self-reference
  The page lists hreflang alternates but does not include itself. Affects 15 sampled pages.
  Found here
  Document head · <link rel="alternate" hreflang>
  https://luxuryescapes.com/us?mrid=7209f63f-4c94-419d-b80f-ee129571469a&mrvid=01bd4800-114a-411b-9545-9b9112f8ffc4
  What we saw
  <link rel="alternate" hreflang="x-default" href="https://luxuryescapes.com/au/"> Seen on 14 pages, e.g. https://luxuryescapes.com/us?mrid=7209f63f-4c94-419d-b80f-ee129571469a&mrvid=01bd4800-114a-411b-9545-9b9112f8ffc4, https://luxuryescapes.com/au, https://luxuryescapes.com/us/su…
  How to fix it
  Add a self-referencing hreflang alternate for this page.
Sitemap
Fail60technical
Like Lighthouse: a valid XML sitemap must be discoverable, robots.txt should reference it with an absolute Sitemap: URL, and localized URLs should appear for published locales.
- mediumtechnical · 90% confidence
  Sitemap is missing localized URLs
  A sitemap was found, but sampled entries do not include locale-prefixed URLs.
  Found here
  Sitemap · sitemap.xml
  https://luxuryescapes.com/sitemap.xml
  What we saw
  Sitemap https://luxuryescapes.com/sitemap.xml has no locale-prefixed URLs in the sample
  How to fix it
  Include localized URLs in the sitemap for every published locale.
Structured data
Fail0technical
JSON-LD inLanguage should match the page locale when structured data is present.
- lowtechnical · 95% confidence
  Structured data omits inLanguage
  JSON-LD is present but does not declare inLanguage on sampled pages.
  Found here
  JSON-LD · <script type="application/ld+json">
  https://luxuryescapes.com/us?mrid=7209f63f-4c94-419d-b80f-ee129571469a&mrvid=01bd4800-114a-411b-9545-9b9112f8ffc4
  What we saw
  Organization is present but inLanguage is missing
  How to fix it
  Set JSON-LD inLanguage to match each page locale.

Worth a look (10)

Terminology consistency
Watch85linguistic
Important concepts should not be translated differently across pages.
Translation accuracy
Watch75linguistic
Target copy should preserve the source meaning, numbers, and product actions.
Fluency
Watch85linguistic
Copy should sound natural, without grammar issues or machine-translation artifacts.
Brand voice
Watch80linguistic
Localized copy should preserve the intended tone of the source.
Grammar and style
Watch85linguistic
Locale-specific capitalization, punctuation, formality, and agreement should be correct.
CTA intent
Watch85contextual
Localized calls to action should communicate the intended product action.
Localized images and assets
Watch88visual
Language-specific images and alt text should match the page locale.
Text overflow
Watch75visual
Text should not clip, truncate unexpectedly, or overflow buttons and navigation.
Layout breakage
Watch75visual
Localized pages should not overlap, break grids, or overflow modals.
Responsive localisation
Watch75visual
Localized layouts should hold up across mobile, tablet, and desktop widths.

Passed audits (5)

Not applicable (16)

Detected locales

Australian English
en-au · URL path
American English
en-us · URL path

Pages sampled

Next step

Solid baseline with room to improve. Claim this domain to monitor locales as you ship, or book an audit review.

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