Request a Demo

Localisation report

Rippling

Workforce management software

rippling.com

Product: Rippling is a workforce management platform that unifies HR, IT, and Finance applications on one data platform. It helps businesses automate work, manage access and devices, and gain real-time operational visibility.

Brand voice: Confident, streamlined, enterprise-focused

Localisation score

79/100

Good

The website is generally well localised, with some issues to improve.

  • 78Technical Audit
  • 71Linguistic Audit
  • 86Contextual Audit
  • 79Visual Audit
Audited: 8/16/2026Scope: Public smart sample · technical, linguistic, contextual, and visual creditsConfidence: Indicative health check from sampled pages — not a full site crawl.

Sampled 15 pages across technical, linguistic, contextual, and visual localisation credits. How we score localisation audits

How you compare

Rank #3 of 22 public audits

Top 91% of audited domainsPublic average: 68/100

Fix first

  • criticaltechnical · 100% confidence

    Page returned HTTP 404

    A sampled localisation URL did not return a successful HTML response.

    Found here

    What we saw

    HTTP 404

    How to fix it

    Fix the localized URL so it returns a successful HTML response.

  • highlinguistic · 92% confidence

    Untranslated call to action

    A de-de page still uses source-language CTA copy. Affects 9 sampled pages.

    Found here

    Pricing hero · <button>

    https://www.rippling.com/de-DE

    What we saw

    Primary CTA: "Skip to main content" Seen on 9 pages, e.g. https://www.rippling.com/de-DE, https://www.rippling.com/fr-CA, https://www.rippling.com/fr-FR/produits/mondial

    How to fix it

    Translate leftover source-language CTAs to match the surrounding locale copy.

  • mediumtechnical · 95% confidence

    Missing hreflang self-reference

    The page lists hreflang alternates but does not include itself. Affects 7 sampled pages.

    Found here

    Document head · <link rel="alternate" hreflang>

    https://www.rippling.com/de-DE

    What we saw

    <link rel="alternate" hreflang="x-default" href="https://www.rippling.com/"> <link rel="alternate" hreflang="de-de" href="https://www.rippling.com/de-DE/"> <link rel="alternate" hreflang="en-au" href="https://www.rippling.com/en-AU/"> <link rel="alternate" hreflang="en-ca" href="https://www.rippling.com/en-CA/"> Seen on 7 pages, e.g. https://www.rippling.com/de-DE, https://www.rippling.com/en-AU, https://www.rippling.com/en-CA

    How to fix it

    Add a self-referencing hreflang alternate for this page.

Audit criteria

15 passed · 13 to fix · 7 not applicable

Needs attention (13)

  • Locale routing

    Fail72technical

    Localized pages should use a consistent URL structure and resolve successfully.

    • criticaltechnical · 100% confidence

      Page returned HTTP 404

      A sampled localisation URL did not return a successful HTML response.

      Found here

      What we saw

      HTTP 404

      How to fix it

      Fix the localized URL so it returns a successful HTML response.

  • Language switcher

    Fail75technical

    Visitors should move between locales without losing the current page.

  • hreflang

    Fail44technical

    Localized versions should be linked with valid, reciprocal hreflang including self and x-default.

    • mediumtechnical · 95% confidence

      Missing hreflang self-reference

      The page lists hreflang alternates but does not include itself. Affects 7 sampled pages.

      Found here

      Document head · <link rel="alternate" hreflang>

      https://www.rippling.com/de-DE

      What we saw

      <link rel="alternate" hreflang="x-default" href="https://www.rippling.com/"> <link rel="alternate" hreflang="de-de" href="https://www.rippling.com/de-DE/"> <link rel="alternate" hreflang="en-au" href="https://www.rippling.com/en-AU/"> <link rel="alternate" hreflang="en-ca" href="https://www.rippling.com/en-CA/"> Seen on 7 pages, e.g. https://www.rippling.com/de-DE, https://www.rippling.com/en-AU, https://www.rippling.com/en-CA

      How to fix it

      Add a self-referencing hreflang alternate for this page.

  • Structured data

    Fail0technical

    JSON-LD inLanguage should match the page locale when structured data is present.

    • lowtechnical · 95% confidence

      Structured data omits inLanguage

      JSON-LD is present but does not declare inLanguage on sampled pages.

      Found here

      JSON-LD · <script type="application/ld+json">

      https://www.rippling.com/

      What we saw

      Product is present but inLanguage is missing

      How to fix it

      Set JSON-LD inLanguage to match each page locale.

  • Translation completeness

    Fail0linguistic

    Localized pages should not leave source-language copy in place, except brand names and URLs.

    • highlinguistic · 92% confidence

      Untranslated call to action

      A de-de page still uses source-language CTA copy. Affects 9 sampled pages.

      Found here

      Pricing hero · <button>

      https://www.rippling.com/de-DE

      What we saw

      Primary CTA: "Skip to main content" Seen on 9 pages, e.g. https://www.rippling.com/de-DE, https://www.rippling.com/fr-CA, https://www.rippling.com/fr-FR/produits/mondial

      How to fix it

      Translate leftover source-language CTAs to match the surrounding locale copy.

  • Terminology consistency

    Fail64linguistic

    Important concepts should not be translated differently across pages.

    • mediumlinguistic · 95% confidence

      Terminology inconsistency

      "Global" appears both untranslated and translated across de pages. Affects 2 sampled pages.

      Found here

      Header · <nav> or <button>

      https://www.rippling.com/de-DE

      What we saw

      "Global" appears untranslated on some de pages and translated on others Seen on 2 pages, e.g. https://www.rippling.com/de-DE, https://www.rippling.com/fr-CA

      How to fix it

      Use one translated label for "Global" across de pages.

  • Fluency

    Fail86linguistic

    Copy should sound natural, without grammar issues or machine-translation artifacts.

    • lowlinguistic · 78% confidence

      Visible spelling error and unresolved placeholder

      The English page contains a spelling error and an untranslated template token, which makes the interface feel unfinished.

      Found here

      Form feedback · <p>

      https://www.rippling.com/

      What we saw

      "Oops somthing went wrong." and "By clicking “%call-to-action%,”"

      How to fix it

      Correct “somthing” to “something” and replace the template token with the localized CTA label before publishing.

  • Grammar and style

    Fail87linguistic

    Locale-specific capitalization, punctuation, formality, and agreement should be correct.

    • lowlinguistic · 78% confidence

      Spelling error in error message

      The English error message contains the misspelling “somthing.”

      Found here

      Form feedback · <p>

      https://www.rippling.com/

      What we saw

      "Oops somthing went wrong."

      How to fix it

      Change “somthing” to “something” in the source and localized message catalogues.

  • Cultural adaptation

    Fail50contextual

    Currency, dates, addresses, and local examples should fit the market.

    • mediumcontextual · 78% confidence

      Possible cultural adaptation gap

      A fr page still uses US-style currency or contact details. Affects 3 sampled pages.

      Found here

      What we saw

      1-250 251-1000 Seen on 3 pages, e.g. https://www.rippling.com/fr-FR/request-demo, https://www.rippling.com/fr-FR/tarifs, https://www.rippling.com/fr-FR/request-demo?product=hr

      How to fix it

      Use locale-appropriate currency and contact formats instead of US-style defaults.

  • Text expansion

    Fail62visual

    Longer translations should not create obvious length pressure versus the source UI.

    • mediumvisual · 88% confidence

      Localized text is much longer than the source

      A de string is 190% the length of the source, which often causes overflow. Affects 2 sampled pages.

      Found here

      Heading · heading

      https://www.rippling.com/de-DE

      What we saw

      EN "Get a demo: live or on demand" → DE "Erleben Sie Rippling in einer Live- oder On-demand-Demo" (190%) Seen on 2 pages, e.g. https://www.rippling.com/de-DE, https://www.rippling.com/fr-CA

      How to fix it

      Shorten the translation or give the control more room so the longer copy does not overflow.

  • Visual hierarchy

    Fail55visual

    Localization should not make headings or CTAs lose scanability.

    • lowvisual · 80% confidence

      Heading is excessively long

      A localized heading may crowd the visual hierarchy. Affects 7 sampled pages.

      Found here

      Page body · heading

      https://www.rippling.com/fr-CA

      What we saw

      Commencez avec les applications dont vous avez besoin, ou exécutez-les toutes ensemble Seen on 4 pages, e.g. https://www.rippling.com/fr-CA, https://www.rippling.com/fr-FR/produits/mondial, https://www.rippling.com/fr-FR/lp/startupstack

      How to fix it

      Shorten the heading so it does not crowd the visual hierarchy.

  • Text overflow

    Fail88visual

    Text should not clip, truncate unexpectedly, or overflow buttons and navigation.

  • Responsive localisation

    Fail88visual

    Localized layouts should hold up across mobile, tablet, and desktop widths.

Passed audits (15)

Not applicable (7)

Detected locales

de-de (hreflang)en-au (hreflang)en-ca (hreflang)en-gb (hreflang)en-ie (hreflang)en-in (hreflang)en-sg (hreflang)en-us (html_lang)es-es (hreflang)fr-ca (hreflang)fr-fr (hreflang)it-it (hreflang)nl-nl (hreflang)pt-pt (hreflang)

Full findings

  • criticaltechnical · 100% confidence

    Page returned HTTP 404

    A sampled localisation URL did not return a successful HTML response.

    Found here

    What we saw

    HTTP 404

    How to fix it

    Fix the localized URL so it returns a successful HTML response.

  • mediumtechnical · 95% confidence

    Missing hreflang self-reference

    The page lists hreflang alternates but does not include itself. Affects 7 sampled pages.

    Found here

    Document head · <link rel="alternate" hreflang>

    https://www.rippling.com/de-DE

    What we saw

    <link rel="alternate" hreflang="x-default" href="https://www.rippling.com/"> <link rel="alternate" hreflang="de-de" href="https://www.rippling.com/de-DE/"> <link rel="alternate" hreflang="en-au" href="https://www.rippling.com/en-AU/"> <link rel="alternate" hreflang="en-ca" href="https://www.rippling.com/en-CA/"> Seen on 7 pages, e.g. https://www.rippling.com/de-DE, https://www.rippling.com/en-AU, https://www.rippling.com/en-CA

    How to fix it

    Add a self-referencing hreflang alternate for this page.

  • lowtechnical · 95% confidence

    Structured data omits inLanguage

    JSON-LD is present but does not declare inLanguage on sampled pages.

    Found here

    JSON-LD · <script type="application/ld+json">

    https://www.rippling.com/

    What we saw

    Product is present but inLanguage is missing

    How to fix it

    Set JSON-LD inLanguage to match each page locale.

  • highlinguistic · 92% confidence

    Untranslated call to action

    A de-de page still uses source-language CTA copy. Affects 9 sampled pages.

    Found here

    Pricing hero · <button>

    https://www.rippling.com/de-DE

    What we saw

    Primary CTA: "Skip to main content" Seen on 9 pages, e.g. https://www.rippling.com/de-DE, https://www.rippling.com/fr-CA, https://www.rippling.com/fr-FR/produits/mondial

    How to fix it

    Translate leftover source-language CTAs to match the surrounding locale copy.

  • mediumlinguistic · 95% confidence

    Terminology inconsistency

    "Global" appears both untranslated and translated across de pages. Affects 2 sampled pages.

    Found here

    Header · <nav> or <button>

    https://www.rippling.com/de-DE

    What we saw

    "Global" appears untranslated on some de pages and translated on others Seen on 2 pages, e.g. https://www.rippling.com/de-DE, https://www.rippling.com/fr-CA

    How to fix it

    Use one translated label for "Global" across de pages.

  • mediumcontextual · 78% confidence

    Possible cultural adaptation gap

    A fr page still uses US-style currency or contact details. Affects 3 sampled pages.

    Found here

    What we saw

    1-250 251-1000 Seen on 3 pages, e.g. https://www.rippling.com/fr-FR/request-demo, https://www.rippling.com/fr-FR/tarifs, https://www.rippling.com/fr-FR/request-demo?product=hr

    How to fix it

    Use locale-appropriate currency and contact formats instead of US-style defaults.

  • mediumvisual · 88% confidence

    Localized text is much longer than the source

    A de string is 190% the length of the source, which often causes overflow. Affects 2 sampled pages.

    Found here

    Heading · heading

    https://www.rippling.com/de-DE

    What we saw

    EN "Get a demo: live or on demand" → DE "Erleben Sie Rippling in einer Live- oder On-demand-Demo" (190%) Seen on 2 pages, e.g. https://www.rippling.com/de-DE, https://www.rippling.com/fr-CA

    How to fix it

    Shorten the translation or give the control more room so the longer copy does not overflow.

  • lowvisual · 80% confidence

    Heading is excessively long

    A localized heading may crowd the visual hierarchy. Affects 7 sampled pages.

    Found here

    Page body · heading

    https://www.rippling.com/fr-CA

    What we saw

    Commencez avec les applications dont vous avez besoin, ou exécutez-les toutes ensemble Seen on 4 pages, e.g. https://www.rippling.com/fr-CA, https://www.rippling.com/fr-FR/produits/mondial, https://www.rippling.com/fr-FR/lp/startupstack

    How to fix it

    Shorten the heading so it does not crowd the visual hierarchy.

  • lowlinguistic · 78% confidence

    Visible spelling error and unresolved placeholder

    The English page contains a spelling error and an untranslated template token, which makes the interface feel unfinished.

    Found here

    Form feedback · <p>

    https://www.rippling.com/

    What we saw

    "Oops somthing went wrong." and "By clicking “%call-to-action%,”"

    How to fix it

    Correct “somthing” to “something” and replace the template token with the localized CTA label before publishing.

  • lowlinguistic · 78% confidence

    Spelling error in error message

    The English error message contains the misspelling “somthing.”

    Found here

    Form feedback · <p>

    https://www.rippling.com/

    What we saw

    "Oops somthing went wrong."

    How to fix it

    Change “somthing” to “something” in the source and localized message catalogues.

Pages sampled

  • 200 · https://www.rippling.com/ · lang=en-US
  • 200 · https://www.rippling.com/de-DE · lang=de-DE
  • 200 · https://www.rippling.com/en-AU · lang=en-AU
  • 200 · https://www.rippling.com/en-CA · lang=en-CA
  • 200 · https://www.rippling.com/en-GB · lang=en-GB
  • 200 · https://www.rippling.com/en-IE · lang=en-IE
  • 200 · https://www.rippling.com/fr-CA · lang=fr-CA
  • 200 · https://www.rippling.com/fr-FR/produits/mondial · lang=fr-FR
  • 200 · https://www.rippling.com/fr-FR/lp/startupstack · lang=fr-FR
  • 200 · https://www.rippling.com/fr-FR/tour-video · lang=fr-FR
  • 200 · https://www.rippling.com/fr-FR/request-demo · lang=fr-FR
  • 200 · https://www.rippling.com/fr-FR/tarifs · lang=fr-FR
  • 200 · https://www.rippling.com/fr-FR/produits/rh · lang=fr-FR
  • 200 · https://www.rippling.com/fr-FR/request-demo?product=hr · lang=fr-FR
  • 404 · https://www.rippling.com/fr-FR/products/it · lang=fr-FR

Email me a summary

Optional. Enter your work email and we will send a concise summary of this public report.

Next step

Strong localisation signals. Create a workspace to keep locales healthy as you ship, or book a deeper review.