Localisation report

Rippling

Workforce management software

rippling.com

Product: Rippling is a workforce management platform that unifies HR, IT, and Finance applications on one data platform. It helps businesses automate work, manage access and devices, and gain real-time operational visibility.

Brand voice: Confident, streamlined, enterprise-focused

Localisation score

79/100

Good

The website is generally well localised, with some issues to improve.

78Technical Audit
71Linguistic Audit
86Contextual Audit
79Visual Audit

Audited: Aug 16, 2026Scope: Public smart sample · technical, linguistic, contextual, and visual creditsConfidence: Indicative health check from sampled pages — not a full site crawl.

Sampled 15 pages across technical, linguistic, contextual, and visual localisation credits. How we score localisation audits

How you compare

Rank #3 of 23 public audits

Ahead of 17 other public auditsPublic average: 70/100

See the full leaderboard

Fix first

1
critical
Page returned HTTP 404
A sampled localisation URL did not return a successful HTML response.
See details
2
high
Untranslated call to action
A de-de page still uses source-language CTA copy. Affects 9 sampled pages.
See details
3
medium
Missing hreflang self-reference
The page lists hreflang alternates but does not include itself. Affects 7 sampled pages.
See details

Audit criteria

15 passed · 5 to watch · 8 to fix · 7 not applicable

Needs attention (8)

Locale routing
Fail72technical
Localized pages should use a consistent URL structure and resolve successfully.
- criticaltechnical · 100% confidence
  Page returned HTTP 404
  A sampled localisation URL did not return a successful HTML response.
  Found here
  Sampled page · document
  https://www.rippling.com/fr-FR/products/it
  What we saw
  HTTP 404
  How to fix it
  Fix the localized URL so it returns a successful HTML response.
hreflang
Fail44technical
Localized versions should be linked with valid, reciprocal hreflang including self and x-default.
- mediumtechnical · 95% confidence
  Missing hreflang self-reference
  The page lists hreflang alternates but does not include itself. Affects 7 sampled pages.
  Found here
  Document head · <link rel="alternate" hreflang>
  https://www.rippling.com/de-DE
  What we saw
  <link rel="alternate" hreflang="x-default" href="https://www.rippling.com/"> <link rel="alternate" hreflang="de-de" href="https://www.rippling.com/de-DE/"> <link rel="alternate" hreflang="en-au" href="https://www.rippling.com/en-AU/"> <link rel="alternate" hreflang="en-ca" href="…
  How to fix it
  Add a self-referencing hreflang alternate for this page.
Structured data
Fail0technical
JSON-LD inLanguage should match the page locale when structured data is present.
- lowtechnical · 95% confidence
  Structured data omits inLanguage
  JSON-LD is present but does not declare inLanguage on sampled pages.
  Found here
  JSON-LD · <script type="application/ld+json">
  https://www.rippling.com/
  What we saw
  Product is present but inLanguage is missing
  How to fix it
  Set JSON-LD inLanguage to match each page locale.
Translation completeness
Fail0linguistic
Localized pages should not leave source-language copy in place, except brand names and URLs.
- highlinguistic · 92% confidence
  Untranslated call to action
  A de-de page still uses source-language CTA copy. Affects 9 sampled pages.
  Found here
  Pricing hero · <button>
  https://www.rippling.com/de-DE
  What we saw
  Primary CTA: "Skip to main content" Seen on 9 pages, e.g. https://www.rippling.com/de-DE, https://www.rippling.com/fr-CA, https://www.rippling.com/fr-FR/produits/mondial
  How to fix it
  Translate leftover source-language CTAs to match the surrounding locale copy.
Terminology consistency
Fail64linguistic
Important concepts should not be translated differently across pages.
- mediumlinguistic · 95% confidence
  Terminology inconsistency
  "Global" appears both untranslated and translated across de pages. Affects 2 sampled pages.
  Found here
  Header · <nav> or <button>
  https://www.rippling.com/de-DE
  What we saw
  "Global" appears untranslated on some de pages and translated on others Seen on 2 pages, e.g. https://www.rippling.com/de-DE, https://www.rippling.com/fr-CA
  How to fix it
  Use one translated label for "Global" across de pages.
Cultural adaptation
Fail50contextual
Currency, dates, addresses, and local examples should fit the market.
- mediumcontextual · 78% confidence
  Possible cultural adaptation gap
  A fr page still uses US-style currency or contact details. Affects 3 sampled pages.
  Found here
  Page body · sampled copy
  https://www.rippling.com/fr-FR/request-demo
  What we saw
  1-250 251-1000 Seen on 3 pages, e.g. https://www.rippling.com/fr-FR/request-demo, https://www.rippling.com/fr-FR/tarifs, https://www.rippling.com/fr-FR/request-demo?product=hr
  How to fix it
  Use locale-appropriate currency and contact formats instead of US-style defaults.
Text expansion
Fail62visual
Longer translations should not create obvious length pressure versus the source UI.
- mediumvisual · 88% confidence
  Localized text is much longer than the source
  A de string is 190% the length of the source, which often causes overflow. Affects 2 sampled pages.
  Found here
  Heading · heading
  https://www.rippling.com/de-DE
  What we saw
  EN "Get a demo: live or on demand" → DE "Erleben Sie Rippling in einer Live- oder On-demand-Demo" (190%) Seen on 2 pages, e.g. https://www.rippling.com/de-DE, https://www.rippling.com/fr-CA
  How to fix it
  Shorten the translation or give the control more room so the longer copy does not overflow.
Visual hierarchy
Fail55visual
Localization should not make headings or CTAs lose scanability.
- lowvisual · 80% confidence
  Heading is excessively long
  A localized heading may crowd the visual hierarchy. Affects 7 sampled pages.
  Found here
  Page body · heading
  https://www.rippling.com/fr-CA
  What we saw
  Commencez avec les applications dont vous avez besoin, ou exécutez-les toutes ensemble Seen on 4 pages, e.g. https://www.rippling.com/fr-CA, https://www.rippling.com/fr-FR/produits/mondial, https://www.rippling.com/fr-FR/lp/startupstack
  How to fix it
  Shorten the heading so it does not crowd the visual hierarchy.

Worth a look (5)

Language switcher
Watch75technical
Visitors should move between locales without losing the current page.
Fluency
Watch86linguistic
Copy should sound natural, without grammar issues or machine-translation artifacts.
- lowlinguistic · 78% confidence
  Visible spelling error and unresolved placeholder
  The English page contains a spelling error and an untranslated template token, which makes the interface feel unfinished.
  Found here
  Form feedback · <p>
  https://www.rippling.com/
  What we saw
  "Oops somthing went wrong." and "By clicking “%call-to-action%,”"
  How to fix it
  Correct “somthing” to “something” and replace the template token with the localized CTA label before publishing.
Grammar and style
Watch87linguistic
Locale-specific capitalization, punctuation, formality, and agreement should be correct.
- lowlinguistic · 78% confidence
  Spelling error in error message
  The English error message contains the misspelling “somthing.”
  Found here
  Form feedback · <p>
  https://www.rippling.com/
  What we saw
  "Oops somthing went wrong."
  How to fix it
  Change “somthing” to “something” in the source and localized message catalogues.
Text overflow
Watch88visual
Text should not clip, truncate unexpectedly, or overflow buttons and navigation.
Responsive localisation
Watch88visual
Localized layouts should hold up across mobile, tablet, and desktop widths.

Passed audits (15)

Not applicable (7)

Detected locales

German (Germany)
de-de · hreflang
Australian English
en-au · hreflang
Canadian English
en-ca · hreflang
British English
en-gb · hreflang
English (Ireland)
en-ie · hreflang
English (India)
en-in · hreflang
English (Singapore)
en-sg · hreflang
American English
en-us · page language
European Spanish
es-es · hreflang
Canadian French
fr-ca · hreflang
French (France)
fr-fr · hreflang
Italian (Italy)
it-it · hreflang
Dutch (Netherlands)
nl-nl · hreflang
European Portuguese
pt-pt · hreflang

Pages sampled

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