Localisation report

Smartling

Localization and translation technology

smartling.com

Product: Smartling provides end-to-end localization and translation services, including translation management, AI-powered translation, quality evaluation, integrations, web translation, and analytics. Its platform helps enterprises manage and automate multilingual content across platforms.

Brand voice: clear, enterprise-focused, results-oriented

Localisation score

73/100

Needs improvement

Users may encounter noticeable localisation problems.

71Technical Audit
75Linguistic Audit
N/AContextual Audit
72Visual Audit

Audited: Aug 25, 2026Scope: Public smart sample · technical, linguistic, contextual, and visual creditsConfidence: Indicative health check from sampled pages — not a full site crawl.

Sampled 15 pages across technical, linguistic, contextual, and visual localisation credits. How we score localisation audits

How you compare

Rank #12 of 23 public audits

Ahead of 11 other public auditsPublic average: 70/100

See the full leaderboard

Fix first

1
high
Language links return to the homepage
Locale links were found, but they appear to drop the current page path.
See details
2
high
Valid sitemap not found
No fetchable XML sitemap with URL entries was found at /sitemap.xml or via robots.txt.
See details
3
low
Structured data omits inLanguage
JSON-LD is present but does not declare inLanguage on sampled pages.
See details

Audit criteria

5 passed · 1 to watch · 5 to fix · 24 not applicable

Needs attention (5)

Language switcher
Fail58technical
Visitors should move between locales without losing the current page.
- hightechnical · 95% confidence
  Language links return to the homepage
  Locale links were found, but they appear to drop the current page path.
  Found here
  Header · <nav> language links
  https://www.smartling.com/privacy/
  What we saw
  <a href="https://help.smartling.com/hc/en-us">Help Center Find articles, walk-throughs, and tutorials on a variety of Smartling topics</a> drops the current page path
  How to fix it
  Point language-switcher links at the equivalent localized path, not the locale homepage.
Sitemap
Fail18technical
Like Lighthouse: a valid XML sitemap must be discoverable, robots.txt should reference it with an absolute Sitemap: URL, and localized URLs should appear for published locales.
- hightechnical · 100% confidence
  Valid sitemap not found
  No fetchable XML sitemap with URL entries was found at /sitemap.xml or via robots.txt.
  Found here
  Sitemap · sitemap.xml
  https://www.smartling.com/sitemap.xml
  What we saw
  robots.txt references https://www.smartling.com/sitemap.xml, but no sitemap returned usable <loc> entries
  How to fix it
  Publish a valid XML sitemap and reference it from robots.txt with an absolute Sitemap: URL.
Structured data
Fail20technical
JSON-LD inLanguage should match the page locale when structured data is present.
- lowtechnical · 95% confidence
  Structured data omits inLanguage
  JSON-LD is present but does not declare inLanguage on sampled pages.
  Found here
  JSON-LD · <script type="application/ld+json">
  https://www.smartling.com/
  What we saw
  FAQPage is present but inLanguage is missing
  How to fix it
  Set JSON-LD inLanguage to match each page locale.
Terminology consistency
Fail50linguistic
Important concepts should not be translated differently across pages.
- infolinguistic · 18% confidence
  Localized terminology cannot be verified
  The supplied evidence lists multiple locales but exposes only English page content, so terminology consistency across localized pages cannot be assessed.
  Found here
  https://www.smartling.com/
  What we saw
  "locales":["da","de","en","es-mx","fr-ca","it","nl","pt","se","zh"] and the shown page has "htmlLang":"en" with headings such as "Transform translation into a growth engine".
  How to fix it
  Provide equivalent localized page extracts for comparison of recurring product and business terms.
Visual hierarchy
Fail55visual
Localization should not make headings or CTAs lose scanability.
- lowvisual · 80% confidence
  Heading is excessively long
  A localized heading may crowd the visual hierarchy. Affects 6 sampled pages.
  Found here
  Page body · heading
  https://www.smartling.com/
  What we saw
  Smartling can handle your entire enterprise, from marketing to learning and development. Seen on 5 pages, e.g. https://www.smartling.com/, https://www.smartling.com/software/translation-analytics/, https://www.smartling.com/software/cat-tool/
  How to fix it
  Shorten the heading so it does not crowd the visual hierarchy.

Worth a look (1)

Localized images and assets
Watch88visual
Language-specific images and alt text should match the page locale.

Passed audits (5)

Not applicable (24)

Detected locales

Danish
da · hreflang
German
de · hreflang
English
en · page language
Mexican Spanish
es-mx · hreflang
Canadian French
fr-ca · hreflang
Italian
it · hreflang
Dutch
nl · hreflang
Portuguese
pt · hreflang
Northern Sami
se · hreflang
Chinese
zh · hreflang

Pages sampled

Next step

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