Lokaliseringsrapport

Booking.com

Online travel

booking.com

Produkt: Booking.com is an online travel booking platform for finding and reserving accommodations, flights, car rentals, cruises, attractions, and airport taxis. It offers properties and travel services across destinations worldwide.

Brandstemme: helpful, trustworthy, value-focused

Lokaliseringsscore

64/100

Kræver forbedring

Brugerne kan opleve mærkbare lokaliseringsproblemer.

73Teknisk audit
48Sproglig kontrol
70Kontekstaudit
64Visuel revision

Auditeret: 25. aug. 2026Omfang: Offentlig smart prøve · tekniske, sproglige, kontekstuelle og visuelle creditsSikkerhed: Vejledende sundhedstjek baseret på udvalgte sider — ikke en fuld gennemgang af webstedet.

Udvalgte 15 sider på tværs af tekniske, sproglige, kontekstuelle og visuelle lokaliseringskrediteringer. Sådan bedømmer vi lokaliseringsaudits

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Placering nr. 18 af 23 offentlige audits

Ahead of 5 other public auditsOffentligt gennemsnit: 70/100

Se hele ranglisten

Ret først

1
high
Valid sitemap not found
No fetchable XML sitemap with URL entries was found at /sitemap.xml or via robots.txt.
See details
2
high
Untranslated call to action
A fr page still uses source-language CTA copy.
See details
3
medium
Terminology inconsistency
"Arts & Culture" appears both untranslated and translated across fr pages. Affects 4 sampled pages.
See details

Revisionskriterier

7 passed · 1 to watch · 19 to fix · 8 not applicable

Kræver opmærksomhed (19)

Language switcher
Ikke bestået55teknisk
Visitors should move between locales without losing the current page.
- infotechnical · 42% sikkerhed
  Locale availability is listed, but path preservation is not demonstrated
  The evidence lists many supported locales but does not show the language-switcher control or destination URLs for a non-homepage path.
  Fundet her
  Header · <nav>
  https://www.booking.com/
  Hvad vi så
  "locales":["ar","bg","ca","cs","da","de","el","en-gb","en-us","es-ar","es-mx",...], with page samples only showing "https://www.booking.com/" and "https://www.booking.com/region/gb/england.html"
  Sådan løser du det
  Verify that switching locale from a deep page retains the same path and relevant query or booking state.
Sitemap
Ikke bestået18teknisk
Like Lighthouse: a valid XML sitemap must be discoverable, robots.txt should reference it with an absolute Sitemap: URL, and localized URLs should appear for published locales.
- hightechnical · 100% sikkerhed
  Valid sitemap not found
  No fetchable XML sitemap with URL entries was found at /sitemap.xml or via robots.txt.
  Fundet her
  Sitemap · sitemap.xml
  Hvad vi så
  robots.txt was found, but it does not reference a sitemap and /sitemap.xml was missing or empty
  Sådan løser du det
  Publish a valid XML sitemap and reference it from robots.txt with an absolute Sitemap: URL.
Structured data
Ikke bestået0teknisk
JSON-LD inLanguage should match the page locale when structured data is present.
- lowtechnical · 95% sikkerhed
  Structured data omits inLanguage
  JSON-LD is present but does not declare inLanguage on sampled pages.
  Fundet her
  JSON-LD · <script type="application/ld+json">
  https://www.booking.com/
  Hvad vi så
  WebSite is present but inLanguage is missing
  Sådan løser du det
  Set JSON-LD inLanguage to match each page locale.
Accessibility localisation
Ikke bestået65teknisk
lang, aria-label, and alt text should match the page locale.
- infotechnical · 62% sikkerhed
  Accessibility localisation is only verified for English
  The sampled page explicitly declares English, but the evidence does not provide localized aria-label or alt-text samples for the other locales.
  Fundet her
  Document root · <html>
  https://www.booking.com/
  Hvad vi så
  "htmlLang":"en-us","dir":"ltr"
  Sådan løser du det
  Audit each locale’s <html lang>, accessible names, and image alt text against its rendered language.
Translation completeness
Ikke bestået50sproglig
Localized pages should not leave source-language copy in place, except brand names and URLs.
- highlinguistic · 92% sikkerhed
  Untranslated call to action
  A fr page still uses source-language CTA copy.
  Fundet her
  Primary action · <button>
  https://www.booking.com/index.fr.html
  Hvad vi så
  Primary CTA: "Arts & Culture"
  Sådan løser du det
  Translate leftover source-language CTAs to match the surrounding locale copy.
- infolinguistic · 25% sikkerhed
  No localized page copy is available for comparison
  The provided preview contains only en-us page content, so untranslated source-language strings on localized pages cannot be confirmed or ruled out.
  Fundet her
  Page content · <body>
  https://www.booking.com/
  Hvad vi så
  "htmlLang":"en-us" and visible copy including "Find deals for any season" and "Why Booking.com?"
  Sådan løser du det
  Sample the same pages in each target locale and check navigation, headings, controls, and supporting copy for remaining source-language strings.
Terminology consistency
Ikke bestået40sproglig
Important concepts should not be translated differently across pages.
- mediumlinguistic · 95% sikkerhed
  Terminology inconsistency
  "Arts & Culture" appears both untranslated and translated across fr pages. Affects 4 sampled pages.
  Fundet her
  Header · <nav> or <button>
  https://www.booking.com/index.fr.html
  Hvad vi så
  "Arts & Culture" appears untranslated on some fr pages and translated on others Seen on 2 pages, e.g. https://www.booking.com/index.fr.html, https://www.booking.com/index.es.html
  Sådan løser du det
  Use one translated label for "Arts & Culture" across fr pages.
Translation accuracy
Ikke bestået50sproglig
Target copy should preserve the source meaning, numbers, and product actions.
- infolinguistic · 25% sikkerhed
  Cross-locale meaning cannot be assessed from the sample
  The evidence shows English source strings but no target-language translations, so preservation of meaning, numbers, and product actions is not verifiable.
  Fundet her
  Hero · <h1>
  https://www.booking.com/
  Hvad vi så
  "Find deals for any season" and controls including "Select datesCheck-in date — Check-out date"
  Sådan løser du det
  Compare localized strings with the source for intent, quantities, dates, and booking actions in their surrounding components.
Fluency
Ikke bestået50sproglig
Copy should sound natural, without grammar issues or machine-translation artifacts.
- infolinguistic · 25% sikkerhed
  Target-language fluency is not evidenced
  Only en-us copy is shown; the evidence does not include target-language text that could be checked for grammar or machine-translation artifacts.
  Fundet her
  Page content · <body>
  https://www.booking.com/
  Hvad vi så
  "htmlLang":"en-us" with visible text "Skip to main content ... Find deals for any season"
  Sådan løser du det
  Review representative localized pages with native speakers for natural phrasing and locale-specific idioms.
Brand voice
Ikke bestået50sproglig
Localized copy should preserve the intended tone of the source.
- infolinguistic · 25% sikkerhed
  Localized brand voice cannot be compared
  The sample provides English brand copy but no localized variants, so consistency of tone across locales is unverified.
  Fundet her
  Hero · <h1>
  https://www.booking.com/
  Hvad vi så
  "Find deals for any season" and "From cozy bed & breakfasts to luxury hotels"
  Sådan løser du det
  Compare localized marketing copy with the English source and preserve its welcoming, consumer-oriented tone without literal phrasing.
Grammar and style
Ikke bestået50sproglig
Locale-specific capitalization, punctuation, formality, and agreement should be correct.
- infolinguistic · 25% sikkerhed
  Locale-specific style is not assessable
  The evidence contains only en-us text and does not provide other locales for checking capitalization, punctuation, formality, or agreement.
  Fundet her
  Search form · <form>
  https://www.booking.com/
  Hvad vi så
  "Select datesCheck-in date — Check-out date" and "2 adults · 0 children · 1 room"
  Sådan løser du det
  Review each locale’s capitalization, punctuation, date conventions, formality, and plural or agreement rules in the rendered UI.
CTA intent
Ikke bestået65kontekstuel
Localized calls to action should communicate the intended product action.
- infocontextual · 48% sikkerhed
  CTA intent is explicit in the English sample only
  The English sample includes a clear "Search" action, but localized CTA labels are not provided for comparison.
  Fundet her
  Search form · <button>
  https://www.booking.com/
  Hvad vi så
  "buttons":["HUF","Select datesCheck-in date — Check-out date","2 adults · 0 children · 1 room","Search",...]
  Sådan løser du det
  Verify that every locale keeps the distinction between selecting inputs and submitting the search action.
UI context
Ikke bestået65kontekstuel
Translations should fit the UI component: button, nav, form, modal, or error.
- infocontextual · 48% sikkerhed
  Component context is visible only for English labels
  The evidence identifies buttons, headings, and navigation-like text in the English page, but does not show whether translated strings fit their components.
  Fundet her
  Search form · <form>
  https://www.booking.com/
  Hvad vi så
  "buttons":["HUF","Select datesCheck-in date — Check-out date","2 adults · 0 children · 1 room","Search",...]
  Sådan løser du det
  Test localized labels in their actual buttons, navigation items, fields, and date controls, including long and inflected translations.
Product context
Ikke bestået65kontekstuel
Language should match product concepts such as plans, settings, and workflows.
- infocontextual · 45% sikkerhed
  Product terminology is not validated across locales
  The sample exposes product concepts such as stays, flights, dates, guests, and rooms in English, but no localized terminology is supplied.
  Fundet her
  Header and search form · <nav> / <form>
  https://www.booking.com/
  Hvad vi så
  "Stays Flights Flight + Hotel Car rental Cruises Attractions Airport taxis" and "2 adults · 0 children · 1 room"
  Sådan løser du det
  Create a locale glossary for booking concepts and verify consistent terminology across navigation, search, checkout, and account workflows.
Contextual meaning
Ikke bestået65kontekstuel
Strings should be judged in surrounding page and component context, not in isolation.
- infocontextual · 45% sikkerhed
  Context is present, but only in the source locale
  The sample shows strings in surrounding navigation, headings, and form controls, but no translated strings are available for contextual review.
  Fundet her
  Homepage · <body>
  https://www.booking.com/
  Hvad vi så
  "Find deals for any season", "Enter destination", "Select dates", and "Search" appear together in the sampled page content.
  Sådan løser du det
  Review translations in their rendered page and component context rather than approving isolated string values.
Audience context
Ikke bestået70kontekstuel
Language should fit the intended audience, such as consumer, enterprise, or developer.
Localized images and assets
Ikke bestået50visuel
Language-specific images and alt text should match the page locale.
- infovisual · 22% sikkerhed
  Localized imagery and alt text are not evidenced
  The preview contains no image markup, image assets, or localized alt-text samples, so locale suitability cannot be assessed.
  Fundet her
  Page content · <img>
  https://www.booking.com/
  Sådan løser du det
  Inspect image sources and alt attributes on each locale and replace or translate assets where the visual or embedded text is language-specific.
Text overflow
Ikke bestået60visuel
Text should not clip, truncate unexpectedly, or overflow buttons and navigation.
- infovisual · 40% sikkerhed
  Overflow cannot be verified from the text preview
  The evidence lists labels and headings but provides no rendered dimensions, screenshots, or CSS results to confirm clipping or overflow.
  Fundet her
  Header and search form · <nav> / <form>
  https://www.booking.com/
  Hvad vi så
  Labels include "Select datesCheck-in date — Check-out date" and "300M+ reviews from fellow travelers".
  Sådan løser du det
  Run visual checks across locales and widths, allowing controls and headings to wrap or expand without clipping.
Layout breakage
Ikke bestået60visuel
Localized pages should not overlap, break grids, or overflow modals.
- infovisual · 40% sikkerhed
  Layout integrity is not demonstrated
  The HTML/text preview does not include rendered geometry or screenshots, so overlap, broken grids, and modal overflow cannot be confirmed.
  Fundet her
  Homepage · <body>
  https://www.booking.com/
  Hvad vi så
  The evidence provides page status, headings, buttons, and text, but no layout measurements or rendered screenshots.
  Sådan løser du det
  Test long translations in navigation, search controls, cards, and dialogs at representative viewport sizes.
Responsive localisation
Ikke bestået60visuel
Localized layouts should hold up across mobile, tablet, and desktop widths.
- infovisual · 40% sikkerhed
  Responsive behavior is not demonstrated
  The evidence contains no viewport-specific captures or responsive measurements, so mobile, tablet, and desktop behavior remains unverified.
  Fundet her
  Homepage · <body>
  https://www.booking.com/
  Hvad vi så
  The preview lists page content but contains no viewport dimensions or responsive render results.
  Sådan løser du det
  Capture each locale at mobile, tablet, and desktop widths and verify wrapping, stacking, and control accessibility.

Worth a look (1)

Cultural adaptation
Watch88kontekstuel
Currency, dates, addresses, and local examples should fit the market.

Beståede audits (7)

Ikke relevant (8)

Registrerede lokaliteter

arabisk
ar · hreflang
bulgarsk
bg · hreflang
catalansk
ca · hreflang
tjekkisk
cs · hreflang
dansk
da · hreflang
tysk
de · hreflang
græsk
el · hreflang
britisk engelsk
en-gb · hreflang
amerikansk engelsk
en-us · page language
spansk (Argentina)
es-ar · hreflang
mexicansk spansk
es-mx · hreflang
estisk
et · hreflang
finsk
fi · hreflang
fransk
fr · hreflang
hebraisk
he · hreflang
hindi
hi · hreflang
kroatisk
hr · hreflang
ungarsk
hu · you asked
indonesisk
id · hreflang
islandsk
is · hreflang
italiensk
it · hreflang
japansk
ja · hreflang
koreansk
ko · hreflang
litauisk
lt · hreflang
lettisk
lv · hreflang
malajisk
ms · hreflang
nederlandsk
nl · hreflang
norsk
no · hreflang
polsk
pl · hreflang
brasiliansk portugisisk
pt-br · hreflang
europæisk portugisisk
pt-pt · hreflang
rumænsk
ro · hreflang
russisk
ru · hreflang
slovakisk
sk · hreflang
slovensk
sl · hreflang
serbisk
sr · hreflang
svensk
sv · hreflang
thai
th · hreflang
filippinsk
tl · hreflang
tyrkisk
tr · hreflang
ukrainsk
uk · hreflang
vietnamesisk
vi · hreflang
forenklet kinesisk
zh-hans · hreflang
traditionelt kinesisk
zh-hant · hreflang

Stikprøvekontrollerede sider

Næste skridt

Solid baseline with room to improve. Claim this domain to monitor locales as you ship, or book an audit review.

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