linkedin.com 的本地化审计

本地化报告

Professional networking

linkedin.com

Product: LinkedIn is a professional networking platform where members manage their professional identity, build networks, access insights, explore career opportunities, and post jobs.

品牌语调: Professional, opportunity-focused, informative

本地化评分

68/100

需要改进

用户可能会遇到明显的本地化问题。

81技术审计
60语言审查
55上下文审计
77视觉审计

Audited: 2026年8月17日Scope: 公开智能示例 · 技术、语言、上下文和视觉鸣谢Confidence: 来自抽样页面的指示性健康检查结果 — 并非完整的网站爬取。

在技术、语言、上下文和视觉本地化方面抽样检查了 15 个页面。我们如何评估本地化审核

你的比较情况

在 23 个公开审计中排名第 #16

Ahead of 7 other public audits公开平均分：70/100

查看完整排行榜

首先修复

1
high
Valid sitemap not found
No fetchable XML sitemap with URL entries was found at /sitemap.xml or via robots.txt.
See details
2
medium
Missing hreflang self-reference
The page lists hreflang alternates but does not include itself.
See details
3
medium
Current-page retention is unverified
The evidence shows a broad locale list and language buttons, but does not show locale links or confirm that switching preserves the current page path.
See details

审核标准

5 passed · 5 to watch · 9 to fix · 16 not applicable

需要注意（9）

Language switcher
Fail70technical
Visitors should move between locales without losing the current page.
- mediumtechnical · 78% 置信度
  Current-page retention is unverified
  The evidence shows a broad locale list and language buttons, but does not show locale links or confirm that switching preserves the current page path.
  发现于此处
  Header · <button>
  https://www.linkedin.com/
  我们看到的情况
  "locales":["ar","cs-cz","da-dk","de-at","de-ch","de-de","en-au","en-ca","en-gb","en-gh","en-hk","en-ie","en-il","en-in","en-jm","en-ke","en-ng","en-nz","en-ph","en-pk","en-sg","en-tt","en-us","en-za","en-zw","es-ar","es-bo","es-cl","es-co","es-cr","es-do","es-ec","es-es","es-gt",…
  如何修复它
  Verify that each locale option links to the equivalent current path, not only to a locale homepage. Test switching from a non-homepage URL and confirm the path is retained.
Sitemap
Fail18technical
Like Lighthouse: a valid XML sitemap must be discoverable, robots.txt should reference it with an absolute Sitemap: URL, and localized URLs should appear for published locales.
- hightechnical · 100% 置信度
  Valid sitemap not found
  No fetchable XML sitemap with URL entries was found at /sitemap.xml or via robots.txt.
  发现于此处
  Sitemap · sitemap.xml
  我们看到的情况
  robots.txt was found, but it does not reference a sitemap and /sitemap.xml was missing or empty
  如何修复它
  Publish a valid XML sitemap and reference it from robots.txt with an absolute Sitemap: URL.
Terminology consistency
Fail50linguistic
Important concepts should not be translated differently across pages.
- infolinguistic · 92% 置信度
  Cross-locale terminology cannot be verified
  The supplied page records are English only, so consistency of important terms across translated pages is not assessable.
  发现于此处
  Page content · <body>
  https://www.linkedin.com/
  我们看到的情况
  The supplied records show "htmlLang":"en" and English copy such as "Welcome to your professional community" and "Sign in"; no translated page text is provided.
  如何修复它
  Compare the same product concepts across the available locale pages and maintain a shared terminology glossary.
Translation accuracy
Fail50linguistic
Target copy should preserve the source meaning, numbers, and product actions.
- infolinguistic · 92% 置信度
  Target-language accuracy cannot be verified
  The evidence contains only English source copy and no translated target-language content, numbers, or product-action comparisons.
  发现于此处
  Main content · <body>
  https://www.linkedin.com/
  我们看到的情况
  "htmlLang":"en" and "text":"Skip to main content Agree & Join LinkedIn ... Welcome to your professional community Continue with "
  如何修复它
  Provide source-and-target comparisons for each locale, including consent text and all product actions, and review them against the source meaning.
Fluency
Fail50linguistic
Copy should sound natural, without grammar issues or machine-translation artifacts.
- infolinguistic · 92% 置信度
  Localized fluency cannot be verified
  No non-English copy is included in the evidence, so naturalness and possible machine-translation artifacts cannot be assessed.
  发现于此处
  Main content · <body>
  https://www.linkedin.com/
  我们看到的情况
  The recorded page has "htmlLang":"en" and English headings including "Explore top LinkedIn content" and "Find the right job or internship for you".
  如何修复它
  Review representative copy in every target locale with native-language reviewers, including headings, buttons, and legal text.
Brand voice
Fail55linguistic
Localized copy should preserve the intended tone of the source.
- infolinguistic · 90% 置信度
  Localized brand voice is unverified
  The English source appears professional and welcoming, but no localized copy is supplied to determine whether that tone is preserved.
  发现于此处
  Hero · <h1>
  https://www.linkedin.com/
  我们看到的情况
  "Welcome to your professional community" and "Find the right job or internship for you"
  如何修复它
  Compare localized headings and calls to action with the source tone, preserving LinkedIn’s professional and welcoming voice.
Grammar and style
Fail55linguistic
Locale-specific capitalization, punctuation, formality, and agreement should be correct.
- infolinguistic · 90% 置信度
  Locale-specific grammar and style are unverified
  The evidence exposes English content only and does not provide target-locale punctuation, capitalization, formality, or agreement for review.
  发现于此处
  Main content · <body>
  https://www.linkedin.com/
  我们看到的情况
  "htmlLang":"en" and "text":"Skip to main content Agree & Join LinkedIn ... Sign in Join now"
  如何修复它
  Run locale-specific proofreading for capitalization, punctuation, formality, and grammatical agreement across the translated interface.
CTA intent
Fail55contextual
Localized calls to action should communicate the intended product action.
- infocontextual · 90% 置信度
  Localized CTA intent is unverified
  The English actions are visible, but no translated CTA labels are provided to confirm that the intended sign-in and registration actions remain clear.
  发现于此处
  Header · <button>
  https://www.linkedin.com/
  我们看到的情况
  "text":"... Sign in Join now Welcome to your professional community Continue with "
  如何修复它
  Check each locale’s labels for sign-in, joining, and continuation actions against the intended product flows.
Visual hierarchy
Fail70visual
Localization should not make headings or CTAs lose scanability.
- lowvisual · 80% 置信度
  Heading is excessively long
  A localized heading may crowd the visual hierarchy. Affects 2 sampled pages.
  发现于此处
  Page body · heading
  https://www.linkedin.com/learning/search?trk=guest_homepage-basic_guest_nav_menu_learning
  我们看到的情况
  Upcoming Live Event, Aug 25: How to Turn AI Skeptics into Adoption Champions with Angie Jones
  如何修复它
  Shorten the heading so it does not crowd the visual hierarchy.

Worth a look (5)

Structured data
Watch84technical
JSON-LD inLanguage should match the page locale when structured data is present.
- lowtechnical · 95% 置信度
  Structured data omits inLanguage
  JSON-LD is present but does not declare inLanguage on sampled pages.
  发现于此处
  JSON-LD · <script type="application/ld+json">
  https://www.linkedin.com/top-content/career/
  我们看到的情况
  CollectionPage is present but inLanguage is missing
  如何修复它
  Set JSON-LD inLanguage to match each page locale.
Localized images and assets
Watch88visual
Language-specific images and alt text should match the page locale.
Text overflow
Watch75visual
Text should not clip, truncate unexpectedly, or overflow buttons and navigation.
- infovisual · 60% 置信度
  Text overflow cannot be determined from the evidence
  The supplied DOM/text preview contains no screenshots, computed dimensions, or clipping indicators, so overflow across locales is only an informed estimate.
  发现于此处
  Header · <button>
  https://www.linkedin.com/
  我们看到的情况
  "buttons":["Show more","Show less","Choose a topic to learn about","العربية (Arabic)","বাংলা (Bangla)","Čeština (Czech)"]
  如何修复它
  Test long translated labels at supported widths and allow wrapping, resizing, or truncation only where it is intentional and accessible.
Layout breakage
Watch75visual
Localized pages should not overlap, break grids, or overflow modals.
- infovisual · 60% 置信度
  Layout integrity cannot be determined from the evidence
  No screenshots, layout measurements, or CSS/rendering output are provided, so overlap, broken grids, and modal overflow cannot be confirmed.
  发现于此处
  Page layout · <body>
  https://www.linkedin.com/
  我们看到的情况
  The evidence provides page status, language metadata, buttons, headings, and text, but no visual rendering or layout measurements.
  如何修复它
  Inspect representative locales at desktop and narrow widths for overlap, grid failures, and overflow in menus and dialogs.
Responsive localisation
Watch75visual
Localized layouts should hold up across mobile, tablet, and desktop widths.
- infovisual · 60% 置信度
  Responsive localization cannot be determined from the evidence
  The page records do not include viewport-specific screenshots or measurements, so mobile, tablet, and desktop behavior remains unverified.
  发现于此处
  Page layout · <body>
  https://www.linkedin.com/
  我们看到的情况
  The supplied records include "status":200, "htmlLang":"en", headings, and text, but no viewport or responsive-rendering evidence.
  如何修复它
  Test localized pages at mobile, tablet, and desktop breakpoints, especially locales with longer labels and right-to-left text.

已通过的审核（5）

不适用（16）

Other findings

Findings not listed under a criterion above.

mediumtechnical · 95% 置信度
Missing hreflang self-reference
The page lists hreflang alternates but does not include itself.
发现于此处
Document head · <link rel="alternate" hreflang>
https://www.linkedin.com/?trk=guest_homepage-basic_nav-header-logo
我们看到的情况
<link rel="alternate" hreflang="de" href="https://de.linkedin.com/"> <link rel="alternate" hreflang="en-IE" href="https://ie.linkedin.com/"> <link rel="alternate" hreflang="uk-UA" href="https://ua.linkedin.com/"> <link rel="alternate" hreflang="en-US" href="https://www.linkedin.c…
如何修复它
Add a self-referencing hreflang alternate for this page.

检测到的语言区域

阿拉伯语
ar · hreflang
捷克语（捷克）
cs-cz · hreflang
丹麦语（丹麦）
da-dk · hreflang
奥地利德语
de-at · hreflang
瑞士高地德语
de-ch · hreflang
德语（德国）
de-de · hreflang
澳大利亚英语
en-au · hreflang
加拿大英语
en-ca · hreflang
英国英语
en-gb · hreflang
英语（加纳）
en-gh · hreflang
英语（中国香港特别行政区）
en-hk · hreflang
英语（爱尔兰）
en-ie · hreflang
英语（以色列）
en-il · hreflang
英语（印度）
en-in · hreflang
英语（牙买加）
en-jm · hreflang
英语（肯尼亚）
en-ke · hreflang
英语（尼日利亚）
en-ng · hreflang
英语（新西兰）
en-nz · hreflang
英语（菲律宾）
en-ph · hreflang
英语（巴基斯坦）
en-pk · hreflang
英语（新加坡）
en-sg · hreflang
英语（特立尼达和多巴哥）
en-tt · hreflang
美国英语
en-us · hreflang
英语（南非）
en-za · hreflang
英语（津巴布韦）
en-zw · hreflang
西班牙语（阿根廷）
es-ar · hreflang
西班牙语（玻利维亚）
es-bo · hreflang
西班牙语（智利）
es-cl · hreflang
西班牙语（哥伦比亚）
es-co · hreflang
西班牙语（哥斯达黎加）
es-cr · hreflang
西班牙语（多米尼加共和国）
es-do · hreflang
西班牙语（厄瓜多尔）
es-ec · hreflang
欧洲西班牙语
es-es · hreflang
西班牙语（危地马拉）
es-gt · hreflang
墨西哥西班牙语
es-mx · hreflang
西班牙语（巴拿马）
es-pa · hreflang
西班牙语（秘鲁）
es-pe · hreflang
西班牙语（波多黎各）
es-pr · hreflang
西班牙语（萨尔瓦多）
es-sv · hreflang
西班牙语（乌拉圭）
es-uy · hreflang
西班牙语（委内瑞拉）
es-ve · hreflang
法语（法国）
fr-fr · hreflang
法语（卢森堡）
fr-lu · hreflang
印度尼西亚语
id · hreflang
意大利语
it · hreflang
日语（日本）
ja-jp · hreflang
韩语
ko · hreflang
马来语（马来西亚）
ms-my · hreflang
荷兰语
nl · hreflang
挪威语
no · hreflang
波兰语
pl · hreflang
巴西葡萄牙语
pt-br · hreflang
欧洲葡萄牙语
pt-pt · hreflang
罗马尼亚语
ro · hreflang
俄语
ru · hreflang
瑞典语（瑞典）
sv-se · hreflang
泰语
th · hreflang
菲律宾语
tl · hreflang
土耳其语
tr · hreflang
乌克兰语（乌克兰）
uk-ua · hreflang
越南语（越南）
vi-vn · hreflang
中文（中国）
zh-cn · hreflang
中文（台湾）
zh-tw · hreflang

抽样页面

下一步

Solid baseline with room to improve. Claim this domain to monitor locales as you ship, or book an audit review.

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