Lokalisatierapport

Booking.com

Online travel

booking.com

Product: Booking.com is an online travel booking platform for finding and reserving accommodations, flights, car rentals, cruises, attractions, and airport taxis. It offers properties and travel services across destinations worldwide.

Merkstem: helpful, trustworthy, value-focused

Lokalisatiescore

64/100

Moet worden verbeterd

Gebruikers kunnen merkbare lokalisatieproblemen tegenkomen.

73Technische audit
48Taalkundige audit
70Contextuele audit
64Visuele audit

Gecontroleerd: 25 aug 2026Bereik: Openbare smart sample · credits voor techniek, taal, context en vormgevingBetrouwbaarheid: Indicatieve gezondheidscontrole op basis van steekproefpagina's — geen volledige crawl van de site.

Er zijn 15 pagina's steekproefsgewijs beoordeeld op technische, taalkundige, contextuele en visuele lokalisatiecredits. Hoe we lokalisatie-audits beoordelen

Hoe je je verhoudt

Rang #18 van 23 openbare audits

Ahead of 5 other public auditsPubliek gemiddelde: 70/100

Bekijk de volledige ranglijst

Eerst oplossen

1
high
Valid sitemap not found
No fetchable XML sitemap with URL entries was found at /sitemap.xml or via robots.txt.
See details
2
high
Untranslated call to action
A fr page still uses source-language CTA copy.
See details
3
medium
Terminology inconsistency
"Arts & Culture" appears both untranslated and translated across fr pages. Affects 4 sampled pages.
See details

Auditcriteria

7 passed · 1 to watch · 19 to fix · 8 not applicable

Vereist aandacht (19)

Language switcher
Mislukt55technisch
Visitors should move between locales without losing the current page.
- infotechnical · 42% zekerheid
  Locale availability is listed, but path preservation is not demonstrated
  The evidence lists many supported locales but does not show the language-switcher control or destination URLs for a non-homepage path.
  Hier gevonden
  Header · <nav>
  https://www.booking.com/
  Wat we zagen
  "locales":["ar","bg","ca","cs","da","de","el","en-gb","en-us","es-ar","es-mx",...], with page samples only showing "https://www.booking.com/" and "https://www.booking.com/region/gb/england.html"
  Zo los je het op
  Verify that switching locale from a deep page retains the same path and relevant query or booking state.
Sitemap
Mislukt18technisch
Like Lighthouse: a valid XML sitemap must be discoverable, robots.txt should reference it with an absolute Sitemap: URL, and localized URLs should appear for published locales.
- hightechnical · 100% zekerheid
  Valid sitemap not found
  No fetchable XML sitemap with URL entries was found at /sitemap.xml or via robots.txt.
  Hier gevonden
  Sitemap · sitemap.xml
  Wat we zagen
  robots.txt was found, but it does not reference a sitemap and /sitemap.xml was missing or empty
  Zo los je het op
  Publish a valid XML sitemap and reference it from robots.txt with an absolute Sitemap: URL.
Structured data
Mislukt0technisch
JSON-LD inLanguage should match the page locale when structured data is present.
- lowtechnical · 95% zekerheid
  Structured data omits inLanguage
  JSON-LD is present but does not declare inLanguage on sampled pages.
  Hier gevonden
  JSON-LD · <script type="application/ld+json">
  https://www.booking.com/
  Wat we zagen
  WebSite is present but inLanguage is missing
  Zo los je het op
  Set JSON-LD inLanguage to match each page locale.
Accessibility localisation
Mislukt65technisch
lang, aria-label, and alt text should match the page locale.
- infotechnical · 62% zekerheid
  Accessibility localisation is only verified for English
  The sampled page explicitly declares English, but the evidence does not provide localized aria-label or alt-text samples for the other locales.
  Hier gevonden
  Document root · <html>
  https://www.booking.com/
  Wat we zagen
  "htmlLang":"en-us","dir":"ltr"
  Zo los je het op
  Audit each locale’s <html lang>, accessible names, and image alt text against its rendered language.
Translation completeness
Mislukt50taalkundig
Localized pages should not leave source-language copy in place, except brand names and URLs.
- highlinguistic · 92% zekerheid
  Untranslated call to action
  A fr page still uses source-language CTA copy.
  Hier gevonden
  Primary action · <button>
  https://www.booking.com/index.fr.html
  Wat we zagen
  Primary CTA: "Arts & Culture"
  Zo los je het op
  Translate leftover source-language CTAs to match the surrounding locale copy.
- infolinguistic · 25% zekerheid
  No localized page copy is available for comparison
  The provided preview contains only en-us page content, so untranslated source-language strings on localized pages cannot be confirmed or ruled out.
  Hier gevonden
  Page content · <body>
  https://www.booking.com/
  Wat we zagen
  "htmlLang":"en-us" and visible copy including "Find deals for any season" and "Why Booking.com?"
  Zo los je het op
  Sample the same pages in each target locale and check navigation, headings, controls, and supporting copy for remaining source-language strings.
Terminology consistency
Mislukt40taalkundig
Important concepts should not be translated differently across pages.
- mediumlinguistic · 95% zekerheid
  Terminology inconsistency
  "Arts & Culture" appears both untranslated and translated across fr pages. Affects 4 sampled pages.
  Hier gevonden
  Header · <nav> or <button>
  https://www.booking.com/index.fr.html
  Wat we zagen
  "Arts & Culture" appears untranslated on some fr pages and translated on others Seen on 2 pages, e.g. https://www.booking.com/index.fr.html, https://www.booking.com/index.es.html
  Zo los je het op
  Use one translated label for "Arts & Culture" across fr pages.
Translation accuracy
Mislukt50taalkundig
Target copy should preserve the source meaning, numbers, and product actions.
- infolinguistic · 25% zekerheid
  Cross-locale meaning cannot be assessed from the sample
  The evidence shows English source strings but no target-language translations, so preservation of meaning, numbers, and product actions is not verifiable.
  Hier gevonden
  Hero · <h1>
  https://www.booking.com/
  Wat we zagen
  "Find deals for any season" and controls including "Select datesCheck-in date — Check-out date"
  Zo los je het op
  Compare localized strings with the source for intent, quantities, dates, and booking actions in their surrounding components.
Fluency
Mislukt50taalkundig
Copy should sound natural, without grammar issues or machine-translation artifacts.
- infolinguistic · 25% zekerheid
  Target-language fluency is not evidenced
  Only en-us copy is shown; the evidence does not include target-language text that could be checked for grammar or machine-translation artifacts.
  Hier gevonden
  Page content · <body>
  https://www.booking.com/
  Wat we zagen
  "htmlLang":"en-us" with visible text "Skip to main content ... Find deals for any season"
  Zo los je het op
  Review representative localized pages with native speakers for natural phrasing and locale-specific idioms.
Brand voice
Mislukt50taalkundig
Localized copy should preserve the intended tone of the source.
- infolinguistic · 25% zekerheid
  Localized brand voice cannot be compared
  The sample provides English brand copy but no localized variants, so consistency of tone across locales is unverified.
  Hier gevonden
  Hero · <h1>
  https://www.booking.com/
  Wat we zagen
  "Find deals for any season" and "From cozy bed & breakfasts to luxury hotels"
  Zo los je het op
  Compare localized marketing copy with the English source and preserve its welcoming, consumer-oriented tone without literal phrasing.
Grammar and style
Mislukt50taalkundig
Locale-specific capitalization, punctuation, formality, and agreement should be correct.
- infolinguistic · 25% zekerheid
  Locale-specific style is not assessable
  The evidence contains only en-us text and does not provide other locales for checking capitalization, punctuation, formality, or agreement.
  Hier gevonden
  Search form · <form>
  https://www.booking.com/
  Wat we zagen
  "Select datesCheck-in date — Check-out date" and "2 adults · 0 children · 1 room"
  Zo los je het op
  Review each locale’s capitalization, punctuation, date conventions, formality, and plural or agreement rules in the rendered UI.
CTA intent
Mislukt65contextueel
Localized calls to action should communicate the intended product action.
- infocontextual · 48% zekerheid
  CTA intent is explicit in the English sample only
  The English sample includes a clear "Search" action, but localized CTA labels are not provided for comparison.
  Hier gevonden
  Search form · <button>
  https://www.booking.com/
  Wat we zagen
  "buttons":["HUF","Select datesCheck-in date — Check-out date","2 adults · 0 children · 1 room","Search",...]
  Zo los je het op
  Verify that every locale keeps the distinction between selecting inputs and submitting the search action.
UI context
Mislukt65contextueel
Translations should fit the UI component: button, nav, form, modal, or error.
- infocontextual · 48% zekerheid
  Component context is visible only for English labels
  The evidence identifies buttons, headings, and navigation-like text in the English page, but does not show whether translated strings fit their components.
  Hier gevonden
  Search form · <form>
  https://www.booking.com/
  Wat we zagen
  "buttons":["HUF","Select datesCheck-in date — Check-out date","2 adults · 0 children · 1 room","Search",...]
  Zo los je het op
  Test localized labels in their actual buttons, navigation items, fields, and date controls, including long and inflected translations.
Product context
Mislukt65contextueel
Language should match product concepts such as plans, settings, and workflows.
- infocontextual · 45% zekerheid
  Product terminology is not validated across locales
  The sample exposes product concepts such as stays, flights, dates, guests, and rooms in English, but no localized terminology is supplied.
  Hier gevonden
  Header and search form · <nav> / <form>
  https://www.booking.com/
  Wat we zagen
  "Stays Flights Flight + Hotel Car rental Cruises Attractions Airport taxis" and "2 adults · 0 children · 1 room"
  Zo los je het op
  Create a locale glossary for booking concepts and verify consistent terminology across navigation, search, checkout, and account workflows.
Contextual meaning
Mislukt65contextueel
Strings should be judged in surrounding page and component context, not in isolation.
- infocontextual · 45% zekerheid
  Context is present, but only in the source locale
  The sample shows strings in surrounding navigation, headings, and form controls, but no translated strings are available for contextual review.
  Hier gevonden
  Homepage · <body>
  https://www.booking.com/
  Wat we zagen
  "Find deals for any season", "Enter destination", "Select dates", and "Search" appear together in the sampled page content.
  Zo los je het op
  Review translations in their rendered page and component context rather than approving isolated string values.
Audience context
Mislukt70contextueel
Language should fit the intended audience, such as consumer, enterprise, or developer.
Localized images and assets
Mislukt50visueel
Language-specific images and alt text should match the page locale.
- infovisual · 22% zekerheid
  Localized imagery and alt text are not evidenced
  The preview contains no image markup, image assets, or localized alt-text samples, so locale suitability cannot be assessed.
  Hier gevonden
  Page content · <img>
  https://www.booking.com/
  Zo los je het op
  Inspect image sources and alt attributes on each locale and replace or translate assets where the visual or embedded text is language-specific.
Text overflow
Mislukt60visueel
Text should not clip, truncate unexpectedly, or overflow buttons and navigation.
- infovisual · 40% zekerheid
  Overflow cannot be verified from the text preview
  The evidence lists labels and headings but provides no rendered dimensions, screenshots, or CSS results to confirm clipping or overflow.
  Hier gevonden
  Header and search form · <nav> / <form>
  https://www.booking.com/
  Wat we zagen
  Labels include "Select datesCheck-in date — Check-out date" and "300M+ reviews from fellow travelers".
  Zo los je het op
  Run visual checks across locales and widths, allowing controls and headings to wrap or expand without clipping.
Layout breakage
Mislukt60visueel
Localized pages should not overlap, break grids, or overflow modals.
- infovisual · 40% zekerheid
  Layout integrity is not demonstrated
  The HTML/text preview does not include rendered geometry or screenshots, so overlap, broken grids, and modal overflow cannot be confirmed.
  Hier gevonden
  Homepage · <body>
  https://www.booking.com/
  Wat we zagen
  The evidence provides page status, headings, buttons, and text, but no layout measurements or rendered screenshots.
  Zo los je het op
  Test long translations in navigation, search controls, cards, and dialogs at representative viewport sizes.
Responsive localisation
Mislukt60visueel
Localized layouts should hold up across mobile, tablet, and desktop widths.
- infovisual · 40% zekerheid
  Responsive behavior is not demonstrated
  The evidence contains no viewport-specific captures or responsive measurements, so mobile, tablet, and desktop behavior remains unverified.
  Hier gevonden
  Homepage · <body>
  https://www.booking.com/
  Wat we zagen
  The preview lists page content but contains no viewport dimensions or responsive render results.
  Zo los je het op
  Capture each locale at mobile, tablet, and desktop widths and verify wrapping, stacking, and control accessibility.

Worth a look (1)

Cultural adaptation
Watch88contextueel
Currency, dates, addresses, and local examples should fit the market.

Geslaagde controles (7)

Niet van toepassing (8)

Gedetecteerde talen

Arabisch
ar · hreflang
Bulgaars
bg · hreflang
Catalaans
ca · hreflang
Tsjechisch
cs · hreflang
Deens
da · hreflang
Duits
de · hreflang
Grieks
el · hreflang
Engels (Verenigd Koninkrijk)
en-gb · hreflang
Engels (Verenigde Staten)
en-us · page language
Spaans (Argentinië)
es-ar · hreflang
Spaans (Mexico)
es-mx · hreflang
Estisch
et · hreflang
Fins
fi · hreflang
Frans
fr · hreflang
Hebreeuws
he · hreflang
Hindi
hi · hreflang
Kroatisch
hr · hreflang
Hongaars
hu · you asked
Indonesisch
id · hreflang
IJslands
is · hreflang
Italiaans
it · hreflang
Japans
ja · hreflang
Koreaans
ko · hreflang
Litouws
lt · hreflang
Lets
lv · hreflang
Maleis
ms · hreflang
Nederlands
nl · hreflang
Noors
no · hreflang
Pools
pl · hreflang
Portugees (Brazilië)
pt-br · hreflang
Portugees (Portugal)
pt-pt · hreflang
Roemeens
ro · hreflang
Russisch
ru · hreflang
Slowaaks
sk · hreflang
Sloveens
sl · hreflang
Servisch
sr · hreflang
Zweeds
sv · hreflang
Thai
th · hreflang
Filipijns
tl · hreflang
Turks
tr · hreflang
Oekraïens
uk · hreflang
Vietnamees
vi · hreflang
Chinees (vereenvoudigd)
zh-hans · hreflang
Chinees (traditioneel)
zh-hant · hreflang

Pagina’s bemonsterd

Volgende stap

Solid baseline with room to improve. Claim this domain to monitor locales as you ship, or book an audit review.

Boek een auditbeoordeling

Send this to your team

We'll email a short summary — score, top fixes, and a link back to this report — so it's easy to forward.