本地化报告

Agoda

Online travel booking

agoda.com

Product: An online travel booking platform for hotels, homes and apartments, flights, activities, airport transfers, transport and eSIMs. It also offers travel deals, guides and itineraries.

品牌语调: promotional, convenient, travel-focused

本地化评分

79/100

Good

该网站的本地化总体良好，但仍有一些需要改进的问题。

68技术审计
80语言审查
90上下文审计
77视觉审计

Audited: 2026年8月17日Scope: 公开智能示例 · 技术、语言、上下文和视觉鸣谢Confidence: 来自抽样页面的指示性健康检查结果 — 并非完整的网站爬取。

在技术、语言、上下文和视觉本地化方面抽样检查了 15 个页面。我们如何评估本地化审核

你的比较情况

在 23 个公开审计中排名第 #3

Ahead of 17 other public audits公开平均分：70/100

查看完整排行榜

首先修复

1
high
URL locale and html lang disagree
Path locale zh-hk expects html lang zh-HK, but the page declares zh-Hant. Affects 2 sampled pages.
See details
2
high
Page script does not match the locale
A el-gr page is dominated by Latin-script copy.
See details
3
high
Untranslated call to action
A pt-pt page still uses source-language CTA copy. Affects 2 sampled pages.
See details

审核标准

11 passed · 8 to watch · 8 to fix · 8 not applicable

需要注意（8）

Locale detection
Fail64technical
Pages should declare a correct html lang that matches the URL and content locale.
- hightechnical · 95% 置信度
  URL locale and html lang disagree
  Path locale zh-hk expects html lang zh-HK, but the page declares zh-Hant. Affects 2 sampled pages.
  发现于此处
  Document head · <html lang>
  https://www.agoda.com/zh-hk/
  我们看到的情况
  <html lang="zh-Hant"> while the path locale is zh-hk Seen on 2 pages, e.g. https://www.agoda.com/zh-hk/, https://www.agoda.com/zh-cn/
  如何修复它
  Set html lang="zh-HK" so it matches this page’s URL locale.
Language switcher
Fail72technical
Visitors should move between locales without losing the current page.
- lowtechnical · 60% 置信度
  Current-page preservation is not demonstrated
  The evidence lists many supported locales but only shows homepage URLs, so it does not verify that switching locales preserves a deeper current-page path.
  发现于此处
  Header · language switcher
  https://www.agoda.com/fr-fr/
  我们看到的情况
  "locales":["ar","bg","ca","cs","da","de-de",...], with sampled URLs limited to "https://www.agoda.com/" and "https://www.agoda.com/fr-fr/"
  如何修复它
  Test the language switcher from a non-homepage URL in several locales and verify that the translated URL retains the same path.
hreflang
Fail0technical
Localized versions should be linked with valid, reciprocal hreflang including self and x-default.
- mediumtechnical · 95% 置信度
  Missing hreflang self-reference
  The page lists hreflang alternates but does not include itself. Affects 2 sampled pages.
  发现于此处
  Document head · <link rel="alternate" hreflang>
  https://www.agoda.com/?ds=VgGRHcIxrqpp3TIU
  我们看到的情况
  <link rel="alternate" hreflang="en" href="https://www.agoda.com/"> <link rel="alternate" hreflang="fr" href="https://www.agoda.com/fr-fr/"> <link rel="alternate" hreflang="de" href="https://www.agoda.com/de-de/"> <link rel="alternate" hreflang="it" href="https://www.agoda.com/it-…
  如何修复它
  Add a self-referencing hreflang alternate for this page.
- lowtechnical · 95% 置信度
  Missing x-default hreflang
  hreflang is present but does not declare an x-default fallback. Affects 15 sampled pages.
  发现于此处
  Document head · <link rel="alternate" hreflang>
  https://www.agoda.com/?ds=VgGRHcIxrqpp3TIU
  我们看到的情况
  hreflang is present but none of the alternates use hreflang="x-default". Seen on 15 pages, e.g. https://www.agoda.com/?ds=VgGRHcIxrqpp3TIU, https://www.agoda.com/?ds=Dmsrf6INwCLFMGP%2F, https://www.agoda.com/fr-fr/
  如何修复它
  Add an x-default hreflang fallback for users whose locale is not listed.
Sitemap
Fail70technical
Like Lighthouse: a valid XML sitemap must be discoverable, robots.txt should reference it with an absolute Sitemap: URL, and localized URLs should appear for published locales.
- mediumtechnical · 88% 置信度
  Sitemap omits some published locales
  Locale-prefixed pages for it, es, ja, zh, ko, el, ru, pt, nl, en do not appear in sampled sitemap URLs.
  发现于此处
  Sitemap · sitemap.xml
  https://www.agoda.com/sitemaps.xml
  我们看到的情况
  Sitemap locales in sample: fr, de; missing: it, es, ja, zh, ko, el, ru, pt, nl, en
  如何修复它
  Include URLs for every published locale prefix in the sitemap.
Structured data
Fail0technical
JSON-LD inLanguage should match the page locale when structured data is present.
- lowtechnical · 95% 置信度
  Structured data omits inLanguage
  JSON-LD is present but does not declare inLanguage on sampled pages.
  发现于此处
  JSON-LD · <script type="application/ld+json">
  https://www.agoda.com/?ds=VgGRHcIxrqpp3TIU
  我们看到的情况
  Organization is present but inLanguage is missing
  如何修复它
  Set JSON-LD inLanguage to match each page locale.
Terminology consistency
Fail40linguistic
Important concepts should not be translated differently across pages.
- mediumlinguistic · 95% 置信度
  Terminology inconsistency
  "Las Vegas (NV)" appears both untranslated and translated across fr pages. Affects 15 sampled pages.
  发现于此处
  Header · <nav> or <button>
  https://www.agoda.com/fr-fr/
  我们看到的情况
  "Las Vegas (NV)" appears untranslated on some fr pages and translated on others Seen on 6 pages, e.g. https://www.agoda.com/fr-fr/, https://www.agoda.com/de-de/, https://www.agoda.com/it-it/
  如何修复它
  Use one translated label for "Las Vegas (NV)" across fr pages.
Text expansion
Fail40visual
Longer translations should not create obvious length pressure versus the source UI.
- mediumvisual · 88% 置信度
  Localized text is much longer than the source
  A fr string is 173% the length of the source, which often causes overflow. Affects 23 sampled pages.
  发现于此处
  Control · <button>
  https://www.agoda.com/fr-fr/
  我们看到的情况
  EN "List your place" → FR "Enregistrez votre logement" (173%) Seen on 9 pages, e.g. https://www.agoda.com/fr-fr/, https://www.agoda.com/it-it/, https://www.agoda.com/es-es/
  如何修复它
  Shorten the translation or give the control more room so the longer copy does not overflow.
Localized images and assets
Fail58visual
Language-specific images and alt text should match the page locale.
- mediumvisual · 95% 置信度
  Image still looks like the source locale
  Alt text or filename on a ja-jp page appears to be English. Affects 37 sampled pages.
  发现于此处
  Page body · <img alt>
  https://www.agoda.com/ja-jp/
  我们看到的情况
  alt="あなたにおすすめの宿泊施設" src="https://cdn6.agoda.net/images/WebCampaign/20260203_accor/home_banner_web/en-us.png" Seen on 4 pages, e.g. https://www.agoda.com/ja-jp/, https://www.agoda.com/zh-hk/, https://www.agoda.com/zh-cn/
  如何修复它
  Localize the image asset and alt text for this page locale.

Worth a look (8)

Accessibility localisation
Watch88technical
lang, aria-label, and alt text should match the page locale.
Fluency
Watch82linguistic
Copy should sound natural, without grammar issues or machine-translation artifacts.
- mediumlinguistic · 90% 置信度
  French plural agreement error
  The cookie-preference text uses a singular noun after a plural determiner, which is grammatically incorrect French.
  发现于此处
  Cookie preference modal · text
  https://www.agoda.com/fr-fr/
  我们看到的情况
  "Gérer les préférence"
  如何修复它
  Change the string to “Gérer les préférences”.
Grammar and style
Watch82linguistic
Locale-specific capitalization, punctuation, formality, and agreement should be correct.
- mediumlinguistic · 90% 置信度
  French noun agreement is incorrect
  The phrase “les préférence” has incorrect number agreement and should use the plural form.
  发现于此处
  Cookie preference modal · text
  https://www.agoda.com/fr-fr/
  我们看到的情况
  "Gérer les préférence"
  如何修复它
  Use “Gérer les préférences” and review the surrounding cookie-preference copy for the same agreement issue.
UI context
Watch88contextual
Translations should fit the UI component: button, nav, form, modal, or error.
- mediumcontextual · 80% 置信度
  Cookie-preference label is grammatically malformed
  The localized cookie-preference text is understandable but does not read naturally in its modal context because of the agreement error.
  发现于此处
  Cookie preference modal · text
  https://www.agoda.com/fr-fr/
  我们看到的情况
  "Gérer les préférence"
  如何修复它
  Replace the label with the context-appropriate French text “Gérer les préférences”.
Contextual meaning
Watch88contextual
Strings should be judged in surrounding page and component context, not in isolation.
- mediumcontextual · 80% 置信度
  Preference-management wording needs correction
  The cookie-management meaning is apparent, but the French label contains an agreement error in context.
  发现于此处
  Cookie preference modal · text
  https://www.agoda.com/fr-fr/
  我们看到的情况
  "Gérer les préférence"
  如何修复它
  Use “Gérer les préférences” for the cookie-preference management action.
Text overflow
Watch86visual
Text should not clip, truncate unexpectedly, or overflow buttons and navigation.
Layout breakage
Watch86visual
Localized pages should not overlap, break grids, or overflow modals.
Responsive localisation
Watch84visual
Localized layouts should hold up across mobile, tablet, and desktop widths.

已通过的审核（11）

不适用（8）

Other findings

Findings not listed under a criterion above.

highlinguistic · 95% 置信度
Page script does not match the locale
A el-gr page is dominated by Latin-script copy.
发现于此处
Page body · sampled copy
https://www.agoda.com/el-gr/
我们看到的情况
Διαχείριση προτιμήσεων cookies Η Agoda χρησιμοποιεί μόνο cookies και άλλες τεχνολογίες παρακολούθησης που είναι απολύτως απαραίτητες για λόγους λειτουργικότητας. Δεν χρησιμοποιούμε cookies στατιστικής ανάλυσης ή διαφήμισης. Για περισσότερες λεπτομέρειες, κάντε κλικ εδώ OK Μετάβασ…
如何修复它
Write this el-gr page in the expected script instead of leftover Latin-script copy.
highlinguistic · 92% 置信度
Untranslated call to action
A pt-pt page still uses source-language CTA copy. Affects 2 sampled pages.
发现于此处
Link · <a>
https://www.agoda.com/pt-pt/
我们看到的情况
Primary CTA: "Las Vegas (NV) 1,113 accommodations" Seen on 2 pages, e.g. https://www.agoda.com/pt-pt/, https://www.agoda.com/nl-nl/
如何修复它
Translate leftover source-language CTAs to match the surrounding locale copy.

检测到的语言区域

阿拉伯语
ar · hreflang
保加利亚语
bg · hreflang
加泰罗尼亚语
ca · hreflang
捷克语
cs · hreflang
丹麦语
da · hreflang
德语（德国）
de-de · URL path
希腊语（希腊）
el-gr · URL path
澳大利亚英语
en-au · hreflang
加拿大英语
en-ca · hreflang
英国英语
en-gb · hreflang
英语（爱尔兰）
en-ie · hreflang
英语（印度）
en-in · hreflang
英语（新西兰）
en-nz · hreflang
英语（新加坡）
en-sg · hreflang
英语（南非）
en-za · hreflang
西班牙语（阿根廷）
es-ar · hreflang
欧洲西班牙语
es-es · URL path
墨西哥西班牙语
es-mx · hreflang
爱沙尼亚语
et · hreflang
芬兰语
fi · hreflang
法语（法国）
fr-fr · URL path
希伯来语
he · hreflang
克罗地亚语
hr · hreflang
匈牙利语
hu · hreflang
印度尼西亚语
id · hreflang
意大利语（意大利）
it-it · URL path
日语（日本）
ja-jp · URL path
韩语（韩国）
ko-kr · URL path
立陶宛语
lt · hreflang
拉脱维亚语
lv · hreflang
马来语
ms · hreflang
弗拉芒语
nl-be · hreflang
荷兰语（荷兰）
nl-nl · URL path
挪威语
no · hreflang
波兰语
pl · hreflang
巴西葡萄牙语
pt-br · hreflang
欧洲葡萄牙语
pt-pt · hreflang
罗马尼亚语
ro · hreflang
俄语（俄罗斯）
ru-ru · URL path
斯洛文尼亚语
sl · hreflang
瑞典语
sv · hreflang
泰语
th · hreflang
菲律宾语
tl · hreflang
土耳其语
tr · hreflang
乌克兰语
uk · hreflang
越南语
vi · hreflang
中文（中国）
zh-cn · hreflang
简体中文
zh-hans · page language
繁体中文
zh-hant · page language
中文（中国香港特别行政区）
zh-hk · hreflang
中文（台湾）
zh-tw · hreflang

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