本地化报告

Booking.com

Online travel

booking.com

Product: Booking.com is an online travel booking platform for finding and reserving accommodations, flights, car rentals, cruises, attractions, and airport taxis. It offers properties and travel services across destinations worldwide.

品牌语调: helpful, trustworthy, value-focused

本地化评分

64/100

需要改进

用户可能会遇到明显的本地化问题。

73技术审计
48语言审查
70上下文审计
64视觉审计

Audited: 2026年8月25日Scope: 公开智能示例 · 技术、语言、上下文和视觉鸣谢Confidence: 来自抽样页面的指示性健康检查结果 — 并非完整的网站爬取。

在技术、语言、上下文和视觉本地化方面抽样检查了 15 个页面。我们如何评估本地化审核

你的比较情况

在 23 个公开审计中排名第 #18

Ahead of 5 other public audits公开平均分：70/100

查看完整排行榜

首先修复

1
high
Valid sitemap not found
No fetchable XML sitemap with URL entries was found at /sitemap.xml or via robots.txt.
See details
2
high
Untranslated call to action
A fr page still uses source-language CTA copy.
See details
3
medium
Terminology inconsistency
"Arts & Culture" appears both untranslated and translated across fr pages. Affects 4 sampled pages.
See details

审核标准

7 passed · 1 to watch · 19 to fix · 8 not applicable

需要注意（19）

Language switcher
Fail55technical
Visitors should move between locales without losing the current page.
- infotechnical · 42% 置信度
  Locale availability is listed, but path preservation is not demonstrated
  The evidence lists many supported locales but does not show the language-switcher control or destination URLs for a non-homepage path.
  发现于此处
  Header · <nav>
  https://www.booking.com/
  我们看到的情况
  "locales":["ar","bg","ca","cs","da","de","el","en-gb","en-us","es-ar","es-mx",...], with page samples only showing "https://www.booking.com/" and "https://www.booking.com/region/gb/england.html"
  如何修复它
  Verify that switching locale from a deep page retains the same path and relevant query or booking state.
Sitemap
Fail18technical
Like Lighthouse: a valid XML sitemap must be discoverable, robots.txt should reference it with an absolute Sitemap: URL, and localized URLs should appear for published locales.
- hightechnical · 100% 置信度
  Valid sitemap not found
  No fetchable XML sitemap with URL entries was found at /sitemap.xml or via robots.txt.
  发现于此处
  Sitemap · sitemap.xml
  我们看到的情况
  robots.txt was found, but it does not reference a sitemap and /sitemap.xml was missing or empty
  如何修复它
  Publish a valid XML sitemap and reference it from robots.txt with an absolute Sitemap: URL.
Structured data
Fail0technical
JSON-LD inLanguage should match the page locale when structured data is present.
- lowtechnical · 95% 置信度
  Structured data omits inLanguage
  JSON-LD is present but does not declare inLanguage on sampled pages.
  发现于此处
  JSON-LD · <script type="application/ld+json">
  https://www.booking.com/
  我们看到的情况
  WebSite is present but inLanguage is missing
  如何修复它
  Set JSON-LD inLanguage to match each page locale.
Accessibility localisation
Fail65technical
lang, aria-label, and alt text should match the page locale.
- infotechnical · 62% 置信度
  Accessibility localisation is only verified for English
  The sampled page explicitly declares English, but the evidence does not provide localized aria-label or alt-text samples for the other locales.
  发现于此处
  Document root · <html>
  https://www.booking.com/
  我们看到的情况
  "htmlLang":"en-us","dir":"ltr"
  如何修复它
  Audit each locale’s <html lang>, accessible names, and image alt text against its rendered language.
Translation completeness
Fail50linguistic
Localized pages should not leave source-language copy in place, except brand names and URLs.
- highlinguistic · 92% 置信度
  Untranslated call to action
  A fr page still uses source-language CTA copy.
  发现于此处
  Primary action · <button>
  https://www.booking.com/index.fr.html
  我们看到的情况
  Primary CTA: "Arts & Culture"
  如何修复它
  Translate leftover source-language CTAs to match the surrounding locale copy.
- infolinguistic · 25% 置信度
  No localized page copy is available for comparison
  The provided preview contains only en-us page content, so untranslated source-language strings on localized pages cannot be confirmed or ruled out.
  发现于此处
  Page content · <body>
  https://www.booking.com/
  我们看到的情况
  "htmlLang":"en-us" and visible copy including "Find deals for any season" and "Why Booking.com?"
  如何修复它
  Sample the same pages in each target locale and check navigation, headings, controls, and supporting copy for remaining source-language strings.
Terminology consistency
Fail40linguistic
Important concepts should not be translated differently across pages.
- mediumlinguistic · 95% 置信度
  Terminology inconsistency
  "Arts & Culture" appears both untranslated and translated across fr pages. Affects 4 sampled pages.
  发现于此处
  Header · <nav> or <button>
  https://www.booking.com/index.fr.html
  我们看到的情况
  "Arts & Culture" appears untranslated on some fr pages and translated on others Seen on 2 pages, e.g. https://www.booking.com/index.fr.html, https://www.booking.com/index.es.html
  如何修复它
  Use one translated label for "Arts & Culture" across fr pages.
Translation accuracy
Fail50linguistic
Target copy should preserve the source meaning, numbers, and product actions.
- infolinguistic · 25% 置信度
  Cross-locale meaning cannot be assessed from the sample
  The evidence shows English source strings but no target-language translations, so preservation of meaning, numbers, and product actions is not verifiable.
  发现于此处
  Hero · <h1>
  https://www.booking.com/
  我们看到的情况
  "Find deals for any season" and controls including "Select datesCheck-in date — Check-out date"
  如何修复它
  Compare localized strings with the source for intent, quantities, dates, and booking actions in their surrounding components.
Fluency
Fail50linguistic
Copy should sound natural, without grammar issues or machine-translation artifacts.
- infolinguistic · 25% 置信度
  Target-language fluency is not evidenced
  Only en-us copy is shown; the evidence does not include target-language text that could be checked for grammar or machine-translation artifacts.
  发现于此处
  Page content · <body>
  https://www.booking.com/
  我们看到的情况
  "htmlLang":"en-us" with visible text "Skip to main content ... Find deals for any season"
  如何修复它
  Review representative localized pages with native speakers for natural phrasing and locale-specific idioms.
Brand voice
Fail50linguistic
Localized copy should preserve the intended tone of the source.
- infolinguistic · 25% 置信度
  Localized brand voice cannot be compared
  The sample provides English brand copy but no localized variants, so consistency of tone across locales is unverified.
  发现于此处
  Hero · <h1>
  https://www.booking.com/
  我们看到的情况
  "Find deals for any season" and "From cozy bed & breakfasts to luxury hotels"
  如何修复它
  Compare localized marketing copy with the English source and preserve its welcoming, consumer-oriented tone without literal phrasing.
Grammar and style
Fail50linguistic
Locale-specific capitalization, punctuation, formality, and agreement should be correct.
- infolinguistic · 25% 置信度
  Locale-specific style is not assessable
  The evidence contains only en-us text and does not provide other locales for checking capitalization, punctuation, formality, or agreement.
  发现于此处
  Search form · <form>
  https://www.booking.com/
  我们看到的情况
  "Select datesCheck-in date — Check-out date" and "2 adults · 0 children · 1 room"
  如何修复它
  Review each locale’s capitalization, punctuation, date conventions, formality, and plural or agreement rules in the rendered UI.
CTA intent
Fail65contextual
Localized calls to action should communicate the intended product action.
- infocontextual · 48% 置信度
  CTA intent is explicit in the English sample only
  The English sample includes a clear "Search" action, but localized CTA labels are not provided for comparison.
  发现于此处
  Search form · <button>
  https://www.booking.com/
  我们看到的情况
  "buttons":["HUF","Select datesCheck-in date — Check-out date","2 adults · 0 children · 1 room","Search",...]
  如何修复它
  Verify that every locale keeps the distinction between selecting inputs and submitting the search action.
UI context
Fail65contextual
Translations should fit the UI component: button, nav, form, modal, or error.
- infocontextual · 48% 置信度
  Component context is visible only for English labels
  The evidence identifies buttons, headings, and navigation-like text in the English page, but does not show whether translated strings fit their components.
  发现于此处
  Search form · <form>
  https://www.booking.com/
  我们看到的情况
  "buttons":["HUF","Select datesCheck-in date — Check-out date","2 adults · 0 children · 1 room","Search",...]
  如何修复它
  Test localized labels in their actual buttons, navigation items, fields, and date controls, including long and inflected translations.
Product context
Fail65contextual
Language should match product concepts such as plans, settings, and workflows.
- infocontextual · 45% 置信度
  Product terminology is not validated across locales
  The sample exposes product concepts such as stays, flights, dates, guests, and rooms in English, but no localized terminology is supplied.
  发现于此处
  Header and search form · <nav> / <form>
  https://www.booking.com/
  我们看到的情况
  "Stays Flights Flight + Hotel Car rental Cruises Attractions Airport taxis" and "2 adults · 0 children · 1 room"
  如何修复它
  Create a locale glossary for booking concepts and verify consistent terminology across navigation, search, checkout, and account workflows.
Contextual meaning
Fail65contextual
Strings should be judged in surrounding page and component context, not in isolation.
- infocontextual · 45% 置信度
  Context is present, but only in the source locale
  The sample shows strings in surrounding navigation, headings, and form controls, but no translated strings are available for contextual review.
  发现于此处
  Homepage · <body>
  https://www.booking.com/
  我们看到的情况
  "Find deals for any season", "Enter destination", "Select dates", and "Search" appear together in the sampled page content.
  如何修复它
  Review translations in their rendered page and component context rather than approving isolated string values.
Audience context
Fail70contextual
Language should fit the intended audience, such as consumer, enterprise, or developer.
Localized images and assets
Fail50visual
Language-specific images and alt text should match the page locale.
- infovisual · 22% 置信度
  Localized imagery and alt text are not evidenced
  The preview contains no image markup, image assets, or localized alt-text samples, so locale suitability cannot be assessed.
  发现于此处
  Page content · <img>
  https://www.booking.com/
  如何修复它
  Inspect image sources and alt attributes on each locale and replace or translate assets where the visual or embedded text is language-specific.
Text overflow
Fail60visual
Text should not clip, truncate unexpectedly, or overflow buttons and navigation.
- infovisual · 40% 置信度
  Overflow cannot be verified from the text preview
  The evidence lists labels and headings but provides no rendered dimensions, screenshots, or CSS results to confirm clipping or overflow.
  发现于此处
  Header and search form · <nav> / <form>
  https://www.booking.com/
  我们看到的情况
  Labels include "Select datesCheck-in date — Check-out date" and "300M+ reviews from fellow travelers".
  如何修复它
  Run visual checks across locales and widths, allowing controls and headings to wrap or expand without clipping.
Layout breakage
Fail60visual
Localized pages should not overlap, break grids, or overflow modals.
- infovisual · 40% 置信度
  Layout integrity is not demonstrated
  The HTML/text preview does not include rendered geometry or screenshots, so overlap, broken grids, and modal overflow cannot be confirmed.
  发现于此处
  Homepage · <body>
  https://www.booking.com/
  我们看到的情况
  The evidence provides page status, headings, buttons, and text, but no layout measurements or rendered screenshots.
  如何修复它
  Test long translations in navigation, search controls, cards, and dialogs at representative viewport sizes.
Responsive localisation
Fail60visual
Localized layouts should hold up across mobile, tablet, and desktop widths.
- infovisual · 40% 置信度
  Responsive behavior is not demonstrated
  The evidence contains no viewport-specific captures or responsive measurements, so mobile, tablet, and desktop behavior remains unverified.
  发现于此处
  Homepage · <body>
  https://www.booking.com/
  我们看到的情况
  The preview lists page content but contains no viewport dimensions or responsive render results.
  如何修复它
  Capture each locale at mobile, tablet, and desktop widths and verify wrapping, stacking, and control accessibility.

Worth a look (1)

Cultural adaptation
Watch88contextual
Currency, dates, addresses, and local examples should fit the market.

已通过的审核（7）

不适用（8）

检测到的语言区域

阿拉伯语
ar · hreflang
保加利亚语
bg · hreflang
加泰罗尼亚语
ca · hreflang
捷克语
cs · hreflang
丹麦语
da · hreflang
德语
de · hreflang
希腊语
el · hreflang
英国英语
en-gb · hreflang
美国英语
en-us · page language
西班牙语（阿根廷）
es-ar · hreflang
墨西哥西班牙语
es-mx · hreflang
爱沙尼亚语
et · hreflang
芬兰语
fi · hreflang
法语
fr · hreflang
希伯来语
he · hreflang
印地语
hi · hreflang
克罗地亚语
hr · hreflang
匈牙利语
hu · you asked
印度尼西亚语
id · hreflang
冰岛语
is · hreflang
意大利语
it · hreflang
日语
ja · hreflang
韩语
ko · hreflang
立陶宛语
lt · hreflang
拉脱维亚语
lv · hreflang
马来语
ms · hreflang
荷兰语
nl · hreflang
挪威语
no · hreflang
波兰语
pl · hreflang
巴西葡萄牙语
pt-br · hreflang
欧洲葡萄牙语
pt-pt · hreflang
罗马尼亚语
ro · hreflang
俄语
ru · hreflang
斯洛伐克语
sk · hreflang
斯洛文尼亚语
sl · hreflang
塞尔维亚语
sr · hreflang
瑞典语
sv · hreflang
泰语
th · hreflang
菲律宾语
tl · hreflang
土耳其语
tr · hreflang
乌克兰语
uk · hreflang
越南语
vi · hreflang
简体中文
zh-hans · hreflang
繁体中文
zh-hant · hreflang

抽样页面

下一步

Solid baseline with room to improve. Claim this domain to monitor locales as you ship, or book an audit review.

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