현지화 보고서

Agoda

Online travel booking

agoda.com

제품: An online travel booking platform for hotels, homes and apartments, flights, activities, airport transfers, transport and eSIMs. It also offers travel deals, guides and itineraries.

브랜드 보이스: promotional, convenient, travel-focused

현지화 점수

79/100

좋음

웹사이트는 전반적으로 현지화가 잘되어 있지만, 개선할 부분이 있습니다.

68기술 감사
80언어 품질 감사
90맥락 감사
77시각적 감사

감사 완료일: 2026. 8. 17.범위: 공개 스마트 샘플 · 기술·언어·맥락·시각적 크레딧신뢰도: 샘플링한 페이지를 기반으로 한 개략적인 상태 점검 — 전체 사이트 크롤링은 아닙니다.

기술, 언어, 맥락 및 시각적 현지화 크레딧 전반에서 15개 페이지를 표본으로 추출했습니다. 현지화 감사 점수 산정 방법

다른 사람들과의 비교

공개 감사 23개 중 #3위

Ahead of 17 other public audits공개 평균: 70/100

전체 순위표 보기

우선 수정할 항목

1
high
URL locale and html lang disagree
Path locale zh-hk expects html lang zh-HK, but the page declares zh-Hant. Affects 2 sampled pages.
See details
2
high
Page script does not match the locale
A el-gr page is dominated by Latin-script copy.
See details
3
high
Untranslated call to action
A pt-pt page still uses source-language CTA copy. Affects 2 sampled pages.
See details

감사 기준

11 passed · 8 to watch · 8 to fix · 8 not applicable

확인 필요 (8)

Locale detection
실패64기술적
Pages should declare a correct html lang that matches the URL and content locale.
- hightechnical · 신뢰도 95%
  URL locale and html lang disagree
  Path locale zh-hk expects html lang zh-HK, but the page declares zh-Hant. Affects 2 sampled pages.
  발견 위치
  Document head · <html lang>
  https://www.agoda.com/zh-hk/
  확인한 내용
  <html lang="zh-Hant"> while the path locale is zh-hk Seen on 2 pages, e.g. https://www.agoda.com/zh-hk/, https://www.agoda.com/zh-cn/
  해결 방법
  Set html lang="zh-HK" so it matches this page’s URL locale.
Language switcher
실패72기술적
Visitors should move between locales without losing the current page.
- lowtechnical · 신뢰도 60%
  Current-page preservation is not demonstrated
  The evidence lists many supported locales but only shows homepage URLs, so it does not verify that switching locales preserves a deeper current-page path.
  발견 위치
  Header · language switcher
  https://www.agoda.com/fr-fr/
  확인한 내용
  "locales":["ar","bg","ca","cs","da","de-de",...], with sampled URLs limited to "https://www.agoda.com/" and "https://www.agoda.com/fr-fr/"
  해결 방법
  Test the language switcher from a non-homepage URL in several locales and verify that the translated URL retains the same path.
hreflang
실패0기술적
Localized versions should be linked with valid, reciprocal hreflang including self and x-default.
- mediumtechnical · 신뢰도 95%
  Missing hreflang self-reference
  The page lists hreflang alternates but does not include itself. Affects 2 sampled pages.
  발견 위치
  Document head · <link rel="alternate" hreflang>
  https://www.agoda.com/?ds=VgGRHcIxrqpp3TIU
  확인한 내용
  <link rel="alternate" hreflang="en" href="https://www.agoda.com/"> <link rel="alternate" hreflang="fr" href="https://www.agoda.com/fr-fr/"> <link rel="alternate" hreflang="de" href="https://www.agoda.com/de-de/"> <link rel="alternate" hreflang="it" href="https://www.agoda.com/it-…
  해결 방법
  Add a self-referencing hreflang alternate for this page.
- lowtechnical · 신뢰도 95%
  Missing x-default hreflang
  hreflang is present but does not declare an x-default fallback. Affects 15 sampled pages.
  발견 위치
  Document head · <link rel="alternate" hreflang>
  https://www.agoda.com/?ds=VgGRHcIxrqpp3TIU
  확인한 내용
  hreflang is present but none of the alternates use hreflang="x-default". Seen on 15 pages, e.g. https://www.agoda.com/?ds=VgGRHcIxrqpp3TIU, https://www.agoda.com/?ds=Dmsrf6INwCLFMGP%2F, https://www.agoda.com/fr-fr/
  해결 방법
  Add an x-default hreflang fallback for users whose locale is not listed.
Sitemap
실패70기술적
Like Lighthouse: a valid XML sitemap must be discoverable, robots.txt should reference it with an absolute Sitemap: URL, and localized URLs should appear for published locales.
- mediumtechnical · 신뢰도 88%
  Sitemap omits some published locales
  Locale-prefixed pages for it, es, ja, zh, ko, el, ru, pt, nl, en do not appear in sampled sitemap URLs.
  발견 위치
  Sitemap · sitemap.xml
  https://www.agoda.com/sitemaps.xml
  확인한 내용
  Sitemap locales in sample: fr, de; missing: it, es, ja, zh, ko, el, ru, pt, nl, en
  해결 방법
  Include URLs for every published locale prefix in the sitemap.
Structured data
실패0기술적
JSON-LD inLanguage should match the page locale when structured data is present.
- lowtechnical · 신뢰도 95%
  Structured data omits inLanguage
  JSON-LD is present but does not declare inLanguage on sampled pages.
  발견 위치
  JSON-LD · <script type="application/ld+json">
  https://www.agoda.com/?ds=VgGRHcIxrqpp3TIU
  확인한 내용
  Organization is present but inLanguage is missing
  해결 방법
  Set JSON-LD inLanguage to match each page locale.
Terminology consistency
실패40언어적
Important concepts should not be translated differently across pages.
- mediumlinguistic · 신뢰도 95%
  Terminology inconsistency
  "Las Vegas (NV)" appears both untranslated and translated across fr pages. Affects 15 sampled pages.
  발견 위치
  Header · <nav> or <button>
  https://www.agoda.com/fr-fr/
  확인한 내용
  "Las Vegas (NV)" appears untranslated on some fr pages and translated on others Seen on 6 pages, e.g. https://www.agoda.com/fr-fr/, https://www.agoda.com/de-de/, https://www.agoda.com/it-it/
  해결 방법
  Use one translated label for "Las Vegas (NV)" across fr pages.
Text expansion
실패40시각적
Longer translations should not create obvious length pressure versus the source UI.
- mediumvisual · 신뢰도 88%
  Localized text is much longer than the source
  A fr string is 173% the length of the source, which often causes overflow. Affects 23 sampled pages.
  발견 위치
  Control · <button>
  https://www.agoda.com/fr-fr/
  확인한 내용
  EN "List your place" → FR "Enregistrez votre logement" (173%) Seen on 9 pages, e.g. https://www.agoda.com/fr-fr/, https://www.agoda.com/it-it/, https://www.agoda.com/es-es/
  해결 방법
  Shorten the translation or give the control more room so the longer copy does not overflow.
Localized images and assets
실패58시각적
Language-specific images and alt text should match the page locale.
- mediumvisual · 신뢰도 95%
  Image still looks like the source locale
  Alt text or filename on a ja-jp page appears to be English. Affects 37 sampled pages.
  발견 위치
  Page body · <img alt>
  https://www.agoda.com/ja-jp/
  확인한 내용
  alt="あなたにおすすめの宿泊施設" src="https://cdn6.agoda.net/images/WebCampaign/20260203_accor/home_banner_web/en-us.png" Seen on 4 pages, e.g. https://www.agoda.com/ja-jp/, https://www.agoda.com/zh-hk/, https://www.agoda.com/zh-cn/
  해결 방법
  Localize the image asset and alt text for this page locale.

Worth a look (8)

Accessibility localisation
Watch88기술적
lang, aria-label, and alt text should match the page locale.
Fluency
Watch82언어적
Copy should sound natural, without grammar issues or machine-translation artifacts.
- mediumlinguistic · 신뢰도 90%
  French plural agreement error
  The cookie-preference text uses a singular noun after a plural determiner, which is grammatically incorrect French.
  발견 위치
  Cookie preference modal · text
  https://www.agoda.com/fr-fr/
  확인한 내용
  "Gérer les préférence"
  해결 방법
  Change the string to “Gérer les préférences”.
Grammar and style
Watch82언어적
Locale-specific capitalization, punctuation, formality, and agreement should be correct.
- mediumlinguistic · 신뢰도 90%
  French noun agreement is incorrect
  The phrase “les préférence” has incorrect number agreement and should use the plural form.
  발견 위치
  Cookie preference modal · text
  https://www.agoda.com/fr-fr/
  확인한 내용
  "Gérer les préférence"
  해결 방법
  Use “Gérer les préférences” and review the surrounding cookie-preference copy for the same agreement issue.
UI context
Watch88맥락적
Translations should fit the UI component: button, nav, form, modal, or error.
- mediumcontextual · 신뢰도 80%
  Cookie-preference label is grammatically malformed
  The localized cookie-preference text is understandable but does not read naturally in its modal context because of the agreement error.
  발견 위치
  Cookie preference modal · text
  https://www.agoda.com/fr-fr/
  확인한 내용
  "Gérer les préférence"
  해결 방법
  Replace the label with the context-appropriate French text “Gérer les préférences”.
Contextual meaning
Watch88맥락적
Strings should be judged in surrounding page and component context, not in isolation.
- mediumcontextual · 신뢰도 80%
  Preference-management wording needs correction
  The cookie-management meaning is apparent, but the French label contains an agreement error in context.
  발견 위치
  Cookie preference modal · text
  https://www.agoda.com/fr-fr/
  확인한 내용
  "Gérer les préférence"
  해결 방법
  Use “Gérer les préférences” for the cookie-preference management action.
Text overflow
Watch86시각적
Text should not clip, truncate unexpectedly, or overflow buttons and navigation.
Layout breakage
Watch86시각적
Localized pages should not overlap, break grids, or overflow modals.
Responsive localisation
Watch84시각적
Localized layouts should hold up across mobile, tablet, and desktop widths.

통과한 감사 항목 (11)

해당 없음 (8)

Other findings

Findings not listed under a criterion above.

highlinguistic · 신뢰도 95%
Page script does not match the locale
A el-gr page is dominated by Latin-script copy.
발견 위치
Page body · sampled copy
https://www.agoda.com/el-gr/
확인한 내용
Διαχείριση προτιμήσεων cookies Η Agoda χρησιμοποιεί μόνο cookies και άλλες τεχνολογίες παρακολούθησης που είναι απολύτως απαραίτητες για λόγους λειτουργικότητας. Δεν χρησιμοποιούμε cookies στατιστικής ανάλυσης ή διαφήμισης. Για περισσότερες λεπτομέρειες, κάντε κλικ εδώ OK Μετάβασ…
해결 방법
Write this el-gr page in the expected script instead of leftover Latin-script copy.
highlinguistic · 신뢰도 92%
Untranslated call to action
A pt-pt page still uses source-language CTA copy. Affects 2 sampled pages.
발견 위치
Link · <a>
https://www.agoda.com/pt-pt/
확인한 내용
Primary CTA: "Las Vegas (NV) 1,113 accommodations" Seen on 2 pages, e.g. https://www.agoda.com/pt-pt/, https://www.agoda.com/nl-nl/
해결 방법
Translate leftover source-language CTAs to match the surrounding locale copy.

감지된 로캘

아랍어
ar · hreflang
불가리아어
bg · hreflang
카탈로니아어
ca · hreflang
체코어
cs · hreflang
덴마크어
da · hreflang
독일어(독일)
de-de · URL path
그리스어(그리스)
el-gr · URL path
영어(오스트레일리아)
en-au · hreflang
영어(캐나다)
en-ca · hreflang
영어(영국)
en-gb · hreflang
영어(아일랜드)
en-ie · hreflang
영어(인도)
en-in · hreflang
영어(뉴질랜드)
en-nz · hreflang
영어(싱가포르)
en-sg · hreflang
영어(남아프리카)
en-za · hreflang
스페인어(아르헨티나)
es-ar · hreflang
스페인어(유럽)
es-es · URL path
스페인어(멕시코)
es-mx · hreflang
에스토니아어
et · hreflang
핀란드어
fi · hreflang
프랑스어(프랑스)
fr-fr · URL path
히브리어
he · hreflang
크로아티아어
hr · hreflang
헝가리어
hu · hreflang
인도네시아어
id · hreflang
이탈리아어(이탈리아)
it-it · URL path
일본어(일본)
ja-jp · URL path
한국어(대한민국)
ko-kr · URL path
리투아니아어
lt · hreflang
라트비아어
lv · hreflang
말레이어
ms · hreflang
플라망어
nl-be · hreflang
네덜란드어(네덜란드)
nl-nl · URL path
노르웨이어
no · hreflang
폴란드어
pl · hreflang
포르투갈어(브라질)
pt-br · hreflang
포르투갈어(유럽)
pt-pt · hreflang
루마니아어
ro · hreflang
러시아어(러시아)
ru-ru · URL path
슬로베니아어
sl · hreflang
스웨덴어
sv · hreflang
태국어
th · hreflang
필리핀어
tl · hreflang
튀르키예어
tr · hreflang
우크라이나어
uk · hreflang
베트남어
vi · hreflang
중국어(중국)
zh-cn · hreflang
중국어(간체)
zh-hans · page language
중국어(번체)
zh-hant · page language
중국어(홍콩[중국 특별행정구])
zh-hk · hreflang
중국어(대만)
zh-tw · hreflang

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다음 단계

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