현지화 보고서

Dropbox

Cloud storage and collaboration

dropbox.com

제품: Dropbox provides secure cloud storage for storing, sharing, and accessing files across devices. Its products also support collaboration workflows such as video review, document signing, content organization, and secure document sharing.

브랜드 보이스: clear, practical, collaborative

현지화 점수

75/100

좋음

웹사이트는 전반적으로 현지화가 잘되어 있지만, 개선할 부분이 있습니다.

81기술 감사
66언어 품질 감사
85맥락 감사
69시각적 감사

감사 완료일: 2026. 8. 15.범위: 공개 스마트 샘플 · 기술·언어·맥락·시각적 크레딧신뢰도: 샘플링한 페이지를 기반으로 한 개략적인 상태 점검 — 전체 사이트 크롤링은 아닙니다.

기술, 언어, 맥락 및 시각적 현지화 크레딧 전반에서 15개 페이지를 표본으로 추출했습니다. 현지화 감사 점수 산정 방법

다른 사람들과의 비교

공개 감사 23개 중 #10위

Ahead of 12 other public audits공개 평균: 70/100

전체 순위표 보기

우선 수정할 항목

1
high
Untranslated call to action
A de page still uses source-language CTA copy. Affects 10 sampled pages.
See details
2
high
No CJK-capable font detected
A ja page shows CJK text but the embedded/inline font stack has no known CJK typeface. Affects 2 sampled pages.
See details
3
medium
Incorrect language code
html lang "es-419" is not a well-formed language or locale tag.
See details

감사 기준

11 passed · 11 to watch · 9 to fix · 4 not applicable

확인 필요 (9)

Structured data
실패0기술적
JSON-LD inLanguage should match the page locale when structured data is present.
- lowtechnical · 신뢰도 95%
  Structured data omits inLanguage
  JSON-LD is present but does not declare inLanguage on sampled pages.
  발견 위치
  JSON-LD · <script type="application/ld+json">
  https://www.dropbox.com/
  확인한 내용
  BreadcrumbList is present but inLanguage is missing
  해결 방법
  Set JSON-LD inLanguage to match each page locale.
International formatting
실패55기술적
Dates, numbers, currency, Arabic Western digits, and Gregorian calendars should match locale conventions.
- infotechnical · 신뢰도 55%
  Formatting coverage is not demonstrated
  The supplied page extracts contain no dates, numbers, currencies, calendars, or Arabic-digit examples, so locale-specific formatting cannot be verified.
  발견 위치
  Page content · <body>
  확인한 내용
  The provided page extracts list navigation, headings, and product copy but contain no date, number, or currency markup or values.
  해결 방법
  Audit representative localized pages containing dates, quantities, prices, and currencies, and verify each against the locale’s formatting conventions.
Translation completeness
실패0언어적
Localized pages should not leave source-language copy in place, except brand names and URLs.
- highlinguistic · 신뢰도 92%
  Untranslated call to action
  A de page still uses source-language CTA copy. Affects 10 sampled pages.
  발견 위치
  Pricing hero · <button>
  https://www.dropbox.com/de/
  확인한 내용
  Primary CTA: "Marketing" Seen on 10 pages, e.g. https://www.dropbox.com/de/, https://www.dropbox.com/es/, https://www.dropbox.com/fr/
  해결 방법
  Translate leftover source-language CTAs to match the surrounding locale copy.
Terminology consistency
실패40언어적
Important concepts should not be translated differently across pages.
- mediumlinguistic · 신뢰도 95%
  Terminology inconsistency
  "Teams" appears both untranslated and translated across de pages. Affects 16 sampled pages.
  발견 위치
  Header · <nav> or <button>
  https://www.dropbox.com/de/
  확인한 내용
  "Teams" appears untranslated on some de pages and translated on others Seen on 11 pages, e.g. https://www.dropbox.com/de/, https://www.dropbox.com/es/, https://www.dropbox.com/fr/
  해결 방법
  Use one translated label for "Teams" across de pages.
Cultural adaptation
실패55맥락적
Currency, dates, addresses, and local examples should fit the market.
- infocontextual · 신뢰도 55%
  Market-specific adaptation is not evidenced
  The supplied extracts show locale labels and translated copy, but no localized currency, dates, addresses, or market-specific examples to assess cultural fit.
  발견 위치
  Page content · <body>
  확인한 내용
  The provided extracts contain navigation, headings, product descriptions, and language labels, but no currency, date, address, or local-example values.
  해결 방법
  Review pricing, date displays, contact details, and market examples for each target market and localize them where appropriate.
Text expansion
실패40시각적
Longer translations should not create obvious length pressure versus the source UI.
- mediumvisual · 신뢰도 88%
  Localized text is much longer than the source
  A de string is 182% the length of the source, which often causes overflow. Affects 26 sampled pages.
  발견 위치
  Control · <button>
  https://www.dropbox.com/de/
  확인한 내용
  EN "Watch testimonial" → DE "Jetzt Erfahrungsbericht ansehen" (182%) Seen on 8 pages, e.g. https://www.dropbox.com/de/, https://www.dropbox.com/es/, https://www.dropbox.com/fr/
  해결 방법
  Shorten the translation or give the control more room so the longer copy does not overflow.
Font and script support
실패62시각적
Typography should support the target script without generic fallback-only stacks, tofu glyphs, or missing CJK fonts.
- highvisual · 신뢰도 95%
  No CJK-capable font detected
  A ja page shows CJK text but the embedded/inline font stack has no known CJK typeface. Affects 2 sampled pages.
  발견 위치
  Page body · font-family
  https://www.dropbox.com/ja/
  확인한 내용
  font-family: var(--dig-type__family__action), var(--dig-type__family__action, var(--__dwgAtlasGroteskStack), var(--__dwgSharpGrotesk20BookStack) Seen on 2 pages, e.g. https://www.dropbox.com/ja/, https://www.dropbox.com/ko/
  해결 방법
  Include a CJK font such as Noto Sans CJK, Malgun Gothic, Hiragino, or PingFang in the stack.
Localized images and assets
실패58시각적
Language-specific images and alt text should match the page locale.
- mediumvisual · 신뢰도 95%
  Image still looks like the source locale
  Alt text or filename on a ja page appears to be English. Affects 2 sampled pages.
  발견 위치
  Page body · <img alt>
  https://www.dropbox.com/ja/
  확인한 내용
  alt="ファイルの同期と共有の画面が表示されたデスクトップ版 Dropbox とモバイル版 Dropbox" src="https://fjord.dropboxstatic.com/warp/conversion/dropbox/warp/en-us/index/desktop-mobile-fss-1440x1440-ja.png?id=6f063d1a-9ac3-4c00-835e-ab1bf83038da&output_type=png" Seen on 2 pages, e.g. https://www.dropbox.com/ja/, ht…
  해결 방법
  Localize the image asset and alt text for this page locale.
Visual hierarchy
실패55시각적
Localization should not make headings or CTAs lose scanability.
- lowvisual · 신뢰도 80%
  Heading is excessively long
  A localized heading may crowd the visual hierarchy. Affects 39 sampled pages.
  발견 위치
  Page body · heading
  https://www.dropbox.com/
  확인한 내용
  Dropbox teams up with McLaren Racing as an Official Technology Partner of McLaren Formula 1 Team Seen on 14 pages, e.g. https://www.dropbox.com/, https://www.dropbox.com/de/, https://www.dropbox.com/es/
  해결 방법
  Shorten the heading so it does not crowd the visual hierarchy.

Worth a look (11)

Locale detection
Watch88기술적
Pages should declare a correct html lang that matches the URL and content locale.
- mediumtechnical · 신뢰도 95%
  Incorrect language code
  html lang "es-419" is not a well-formed language or locale tag.
  발견 위치
  Document head · <html lang>
  https://www.dropbox.com/es/
  확인한 내용
  <html lang="es-419">
  해결 방법
  Use a well-formed BCP 47 language tag, such as en or fr-FR.
Language switcher
Watch84기술적
Visitors should move between locales without losing the current page.
- infotechnical · 신뢰도 72%
  Locale routes and labels are present
  The evidence shows locale-specific routes for English, German, and Spanish, with localized language-selector labels. Preservation of the exact current page beyond the homepage is not demonstrated.
  발견 위치
  Header · <button>
  https://www.dropbox.com/
  확인한 내용
  "url":"https://www.dropbox.com/de/" ... "buttons":["Produkte","Lösungen","App herunterladen","Deutsch",...]; "url":"https://www.dropbox.com/es/" ... "buttons":["Productos","Soluciones","Obtener la aplicación","Español (Latinoamérica)",...]
  해결 방법
  Test switching languages from several interior pages and verify that the equivalent localized page is retained, not just the homepage.
Accessibility localisation
Watch78기술적
lang, aria-label, and alt text should match the page locale.
- infotechnical · 신뢰도 70%
  Document language is localized in sampled pages
  The sampled English, German, and Spanish pages expose localized HTML language values. No aria-label or alt-text values are included in the evidence, so those attributes remain unverified.
  발견 위치
  Document metadata · <html>
  https://www.dropbox.com/de/
  확인한 내용
  "url":"https://www.dropbox.com/de/" ... "htmlLang":"de"; "url":"https://www.dropbox.com/es/" ... "htmlLang":"es-419"; "url":"https://www.dropbox.com/" ... "htmlLang":"en"
  해결 방법
  Inspect localized pages for aria-label and alt attributes, then translate them consistently with the visible UI and document language.
Brand voice
Watch88언어적
Localized copy should preserve the intended tone of the source.
- infolinguistic · 신뢰도 68%
  Core promotional tone is retained
  The sampled localized titles and hero copy preserve the source’s concise, benefit-led promotional tone.
  발견 위치
  Page title and hero · <title>, <h1>
  https://www.dropbox.com/es/
  확인한 내용
  Source title: "Dropbox: Secure cloud storage, file sharing, and more"; German title: "Dropbox: Sicherer Cloud-Speicher, Dateifreigabe und vieles mehr"; Spanish title: "Dropbox: almacenamiento seguro en la nube, uso compartido de archivos y más"
Grammar and style
Watch88언어적
Locale-specific capitalization, punctuation, formality, and agreement should be correct.
- infolinguistic · 신뢰도 68%
  Sampled locale-specific forms appear consistent
  The evidence shows localized capitalization and phrasing in German and Spanish navigation, headings, and titles, with no explicit grammar error in the supplied samples.
  발견 위치
  Navigation and headings · <nav>, <h1>
  https://www.dropbox.com/de/
  확인한 내용
  German: "Produkte", "Lösungen", "Anwendungsfälle", "Branchen"; Spanish: "Productos", "Soluciones", "Casos de uso", "Industrias"
Product context
Watch89맥락적
Language should match product concepts such as plans, settings, and workflows.
- infocontextual · 신뢰도 70%
  Product terminology is retained in sampled locales
  The localized content preserves recognizable Dropbox product names and workflow concepts, including Replay, Sign, Reclaim.ai, and Dash.
  발견 위치
  Product feature list · <body>
  https://www.dropbox.com/de/
  확인한 내용
  "Replay Review and approve videos faster Sign Request and add signatures to documents Reclaim.ai Schedule habits, tasks, and meetings with AI Dash Find, organize, and protect company content"; German: "Replay Videos schneller überprüfen und genehmigen ... Sign Anfordern und Hinzu…
Contextual meaning
Watch89맥락적
Strings should be judged in surrounding page and component context, not in isolation.
- infocontextual · 신뢰도 70%
  Surrounding page context supports the sampled translations
  Navigation, headings, titles, and feature descriptions align across the sampled source, German, and Spanish page extracts, supporting contextual rather than isolated translation.
  발견 위치
  Page structure · <title>, <nav>, <h1>, <body>
  https://www.dropbox.com/es/
  확인한 내용
  German structure: "Produkte" / "Anwendungsfälle" / "Branchen" / "An die Arbeit – mit deutlich weniger Aufwand"; Spanish structure: "Productos" / "Casos de uso" / "Industrias" / "Completa más trabajo trabajando menos"
Component consistency
Watch82시각적
Repeated components should stay visually consistent across locales.
- infovisual · 신뢰도 60%
  Structural consistency is visible, visual consistency is unverified
  The sampled locales expose corresponding button and heading groups, but the evidence contains no screenshots or computed styles to confirm visual consistency.
  발견 위치
  Header and page structure · <nav>, <button>, <h1>
  https://www.dropbox.com/de/
  확인한 내용
  English buttons: "Products", "Solutions", "Get app"; German buttons: "Produkte", "Lösungen", "App herunterladen"; Spanish buttons: "Productos", "Soluciones", "Obtener la aplicación"
  해결 방법
  Compare rendered screenshots or computed styles across locales and verify that equivalent components retain the same spacing, hierarchy, and treatment.
Text overflow
Watch78시각적
Text should not clip, truncate unexpectedly, or overflow buttons and navigation.
- infovisual · 신뢰도 60%
  Overflow cannot be confirmed from text extracts
  The German and Spanish labels differ in length from the English labels, but no rendered dimensions or screenshots show whether any button or navigation text clips or overflows.
  발견 위치
  Header · <button>
  https://www.dropbox.com/es/
  확인한 내용
  English: "Get app"; German: "App herunterladen"; Spanish: "Obtener la aplicación"
  해결 방법
  Test the longest localized labels at supported widths and allow buttons and navigation items to wrap, resize, or reflow without clipping.
Layout breakage
Watch78시각적
Localized pages should not overlap, break grids, or overflow modals.
- infovisual · 신뢰도 60%
  Layout integrity is not directly evidenced
  The extracts show corresponding page structures across locales but provide no rendered layout, dimensions, or screenshots to verify grid, overlap, or modal behavior.
  발견 위치
  Page layout · <body>
  확인한 내용
  The evidence provides page status, language, buttons, headings, and text extracts, but no screenshot or layout measurement.
  해결 방법
  Run visual regression checks for each locale, focusing on navigation, hero sections, grids, and modal content at representative viewport sizes.
Responsive localisation
Watch78시각적
Localized layouts should hold up across mobile, tablet, and desktop widths.
- infovisual · 신뢰도 58%
  Responsive behavior is unverified
  The evidence confirms localized pages load successfully, but it contains no mobile, tablet, or desktop screenshots or viewport-specific results.
  발견 위치
  Page layout · <body>
  https://www.dropbox.com/
  확인한 내용
  Sampled pages have "status":200, but the provided evidence contains no viewport dimensions or responsive render results.
  해결 방법
  Test each sampled locale across mobile, tablet, and desktop widths and verify that localized navigation, headings, and CTAs reflow without clipping.

통과한 감사 항목 (11)

해당 없음 (4)

Other findings

Findings not listed under a criterion above.

lowvisual · 신뢰도 72%
No Korean word-break rule found in sampled CSS
Embedded CSS was found, but it does not declare word-break: keep-all for Hangul.
발견 위치
CSS · word-break
https://www.dropbox.com/ko/
확인한 내용
Sampled <style>/inline CSS declares fonts but no word-break: keep-all
해결 방법
Add word-break: keep-all for Korean text containers.
infolinguistic · 신뢰도 72%
Sampled translations preserve core product meaning
The German and Spanish samples retain the source actions for storing, sharing, and accessing files, as well as the localized product and navigation concepts.
발견 위치
Hero and navigation · <body>
https://www.dropbox.com/es/
확인한 내용
Source: "Store, share, and access files across devices"; German: "Dateien geräteunabhängig speichern, teilen und darauf zugreifen"; Spanish: "Almacena y comparte archivos en diferentes dispositivos"
infolinguistic · 신뢰도 70%
Sampled localized copy reads naturally
The available German and Latin American Spanish samples use coherent, idiomatic phrasing without an obvious machine-translation artifact.
발견 위치
Hero and navigation · <body>
https://www.dropbox.com/de/
확인한 내용
German: "Sicherer Cloud-Speicher, Dateifreigabe und vieles mehr"; Spanish: "almacenamiento seguro en la nube, uso compartido de archivos y más"
infocontextual · 신뢰도 74%
Sampled CTAs communicate the intended actions
The localized buttons preserve the source actions to get the app, watch a testimonial, and watch a webinar.
발견 위치
Header and hero · <button>
https://www.dropbox.com/de/
확인한 내용
Source: "Get app", "Watch testimonial", "Watch webinar"; German: "App herunterladen", "Jetzt Erfahrungsbericht ansehen", "Jetzt das Webinar ansehen"; Spanish: "Obtener la aplicación", "Ver el testimonio", "Mira el seminario web"
infocontextual · 신뢰도 72%
Buttons and navigation retain UI roles
The sampled localized strings remain short action or navigation labels and are presented in the evidence as buttons and headings in the same component roles as the source.
발견 위치
Header · <button>
https://www.dropbox.com/es/
확인한 내용
Source buttons: "Products", "Solutions", "Get app"; German buttons: "Produkte", "Lösungen", "App herunterladen"; Spanish buttons: "Productos", "Soluciones", "Obtener la aplicación"
infocontextual · 신뢰도 68%
Copy remains appropriate for a broad work-productivity audience
The sampled copy consistently addresses teams and work use cases while describing practical file, video, signature, and content workflows.
발견 위치
Headings and feature list · <h1>, <body>
https://www.dropbox.com/es/
확인한 내용
"Teams"; "Use cases"; "Find, organize, and share your work, all in one place"; German: "Teams", "Anwendungsfälle"; Spanish: "Dropbox para equipos", "Casos de uso"

감지된 로캘

덴마크어(덴마크)
da-dk · hreflang
독일어(독일)
de-de · hreflang
영어(영국)
en-gb · hreflang
스페인어(유럽)
es-es · hreflang
프랑스어(캐나다)
fr-ca · hreflang
인도네시아어(인도네시아)
id-id · hreflang
이탈리아어(이탈리아)
it-it · hreflang
일본어(일본)
ja-jp · hreflang
한국어(대한민국)
ko-kr · hreflang
말레이어(말레이시아)
ms-my · hreflang
노르웨이어(보크말)(노르웨이)
nb-no · hreflang
네덜란드어(네덜란드)
nl-nl · hreflang
폴란드어(폴란드)
pl-pl · hreflang
포르투갈어(브라질)
pt-br · hreflang
러시아어(러시아)
ru-ru · hreflang
스웨덴어(스웨덴)
sv-se · hreflang
태국어(태국)
th-th · hreflang
우크라이나어(우크라이나)
uk-ua · hreflang
중국어(중국)
zh-cn · hreflang
중국어(대만)
zh-tw · hreflang

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다음 단계

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