linkedin.com 현지화 감사

현지화 보고서

Professional networking

linkedin.com

제품: LinkedIn is a professional networking platform where members manage their professional identity, build networks, access insights, explore career opportunities, and post jobs.

브랜드 보이스: Professional, opportunity-focused, informative

현지화 점수

68/100

개선 필요

사용자는 눈에 띄는 현지화 문제를 겪을 수 있습니다.

81기술 감사
60언어 품질 감사
55맥락 감사
77시각적 감사

감사 완료일: 2026. 8. 17.범위: 공개 스마트 샘플 · 기술·언어·맥락·시각적 크레딧신뢰도: 샘플링한 페이지를 기반으로 한 개략적인 상태 점검 — 전체 사이트 크롤링은 아닙니다.

기술, 언어, 맥락 및 시각적 현지화 크레딧 전반에서 15개 페이지를 표본으로 추출했습니다. 현지화 감사 점수 산정 방법

다른 사람들과의 비교

공개 감사 23개 중 #16위

Ahead of 7 other public audits공개 평균: 70/100

전체 순위표 보기

우선 수정할 항목

1
high
Valid sitemap not found
No fetchable XML sitemap with URL entries was found at /sitemap.xml or via robots.txt.
See details
2
medium
Missing hreflang self-reference
The page lists hreflang alternates but does not include itself.
See details
3
medium
Current-page retention is unverified
The evidence shows a broad locale list and language buttons, but does not show locale links or confirm that switching preserves the current page path.
See details

감사 기준

5 passed · 5 to watch · 9 to fix · 16 not applicable

확인 필요 (9)

Language switcher
실패70기술적
Visitors should move between locales without losing the current page.
- mediumtechnical · 신뢰도 78%
  Current-page retention is unverified
  The evidence shows a broad locale list and language buttons, but does not show locale links or confirm that switching preserves the current page path.
  발견 위치
  Header · <button>
  https://www.linkedin.com/
  확인한 내용
  "locales":["ar","cs-cz","da-dk","de-at","de-ch","de-de","en-au","en-ca","en-gb","en-gh","en-hk","en-ie","en-il","en-in","en-jm","en-ke","en-ng","en-nz","en-ph","en-pk","en-sg","en-tt","en-us","en-za","en-zw","es-ar","es-bo","es-cl","es-co","es-cr","es-do","es-ec","es-es","es-gt",…
  해결 방법
  Verify that each locale option links to the equivalent current path, not only to a locale homepage. Test switching from a non-homepage URL and confirm the path is retained.
Sitemap
실패18기술적
Like Lighthouse: a valid XML sitemap must be discoverable, robots.txt should reference it with an absolute Sitemap: URL, and localized URLs should appear for published locales.
- hightechnical · 신뢰도 100%
  Valid sitemap not found
  No fetchable XML sitemap with URL entries was found at /sitemap.xml or via robots.txt.
  발견 위치
  Sitemap · sitemap.xml
  확인한 내용
  robots.txt was found, but it does not reference a sitemap and /sitemap.xml was missing or empty
  해결 방법
  Publish a valid XML sitemap and reference it from robots.txt with an absolute Sitemap: URL.
Terminology consistency
실패50언어적
Important concepts should not be translated differently across pages.
- infolinguistic · 신뢰도 92%
  Cross-locale terminology cannot be verified
  The supplied page records are English only, so consistency of important terms across translated pages is not assessable.
  발견 위치
  Page content · <body>
  https://www.linkedin.com/
  확인한 내용
  The supplied records show "htmlLang":"en" and English copy such as "Welcome to your professional community" and "Sign in"; no translated page text is provided.
  해결 방법
  Compare the same product concepts across the available locale pages and maintain a shared terminology glossary.
Translation accuracy
실패50언어적
Target copy should preserve the source meaning, numbers, and product actions.
- infolinguistic · 신뢰도 92%
  Target-language accuracy cannot be verified
  The evidence contains only English source copy and no translated target-language content, numbers, or product-action comparisons.
  발견 위치
  Main content · <body>
  https://www.linkedin.com/
  확인한 내용
  "htmlLang":"en" and "text":"Skip to main content Agree & Join LinkedIn ... Welcome to your professional community Continue with "
  해결 방법
  Provide source-and-target comparisons for each locale, including consent text and all product actions, and review them against the source meaning.
Fluency
실패50언어적
Copy should sound natural, without grammar issues or machine-translation artifacts.
- infolinguistic · 신뢰도 92%
  Localized fluency cannot be verified
  No non-English copy is included in the evidence, so naturalness and possible machine-translation artifacts cannot be assessed.
  발견 위치
  Main content · <body>
  https://www.linkedin.com/
  확인한 내용
  The recorded page has "htmlLang":"en" and English headings including "Explore top LinkedIn content" and "Find the right job or internship for you".
  해결 방법
  Review representative copy in every target locale with native-language reviewers, including headings, buttons, and legal text.
Brand voice
실패55언어적
Localized copy should preserve the intended tone of the source.
- infolinguistic · 신뢰도 90%
  Localized brand voice is unverified
  The English source appears professional and welcoming, but no localized copy is supplied to determine whether that tone is preserved.
  발견 위치
  Hero · <h1>
  https://www.linkedin.com/
  확인한 내용
  "Welcome to your professional community" and "Find the right job or internship for you"
  해결 방법
  Compare localized headings and calls to action with the source tone, preserving LinkedIn’s professional and welcoming voice.
Grammar and style
실패55언어적
Locale-specific capitalization, punctuation, formality, and agreement should be correct.
- infolinguistic · 신뢰도 90%
  Locale-specific grammar and style are unverified
  The evidence exposes English content only and does not provide target-locale punctuation, capitalization, formality, or agreement for review.
  발견 위치
  Main content · <body>
  https://www.linkedin.com/
  확인한 내용
  "htmlLang":"en" and "text":"Skip to main content Agree & Join LinkedIn ... Sign in Join now"
  해결 방법
  Run locale-specific proofreading for capitalization, punctuation, formality, and grammatical agreement across the translated interface.
CTA intent
실패55맥락적
Localized calls to action should communicate the intended product action.
- infocontextual · 신뢰도 90%
  Localized CTA intent is unverified
  The English actions are visible, but no translated CTA labels are provided to confirm that the intended sign-in and registration actions remain clear.
  발견 위치
  Header · <button>
  https://www.linkedin.com/
  확인한 내용
  "text":"... Sign in Join now Welcome to your professional community Continue with "
  해결 방법
  Check each locale’s labels for sign-in, joining, and continuation actions against the intended product flows.
Visual hierarchy
실패70시각적
Localization should not make headings or CTAs lose scanability.
- lowvisual · 신뢰도 80%
  Heading is excessively long
  A localized heading may crowd the visual hierarchy. Affects 2 sampled pages.
  발견 위치
  Page body · heading
  https://www.linkedin.com/learning/search?trk=guest_homepage-basic_guest_nav_menu_learning
  확인한 내용
  Upcoming Live Event, Aug 25: How to Turn AI Skeptics into Adoption Champions with Angie Jones
  해결 방법
  Shorten the heading so it does not crowd the visual hierarchy.

Worth a look (5)

Structured data
Watch84기술적
JSON-LD inLanguage should match the page locale when structured data is present.
- lowtechnical · 신뢰도 95%
  Structured data omits inLanguage
  JSON-LD is present but does not declare inLanguage on sampled pages.
  발견 위치
  JSON-LD · <script type="application/ld+json">
  https://www.linkedin.com/top-content/career/
  확인한 내용
  CollectionPage is present but inLanguage is missing
  해결 방법
  Set JSON-LD inLanguage to match each page locale.
Localized images and assets
Watch88시각적
Language-specific images and alt text should match the page locale.
Text overflow
Watch75시각적
Text should not clip, truncate unexpectedly, or overflow buttons and navigation.
- infovisual · 신뢰도 60%
  Text overflow cannot be determined from the evidence
  The supplied DOM/text preview contains no screenshots, computed dimensions, or clipping indicators, so overflow across locales is only an informed estimate.
  발견 위치
  Header · <button>
  https://www.linkedin.com/
  확인한 내용
  "buttons":["Show more","Show less","Choose a topic to learn about","العربية (Arabic)","বাংলা (Bangla)","Čeština (Czech)"]
  해결 방법
  Test long translated labels at supported widths and allow wrapping, resizing, or truncation only where it is intentional and accessible.
Layout breakage
Watch75시각적
Localized pages should not overlap, break grids, or overflow modals.
- infovisual · 신뢰도 60%
  Layout integrity cannot be determined from the evidence
  No screenshots, layout measurements, or CSS/rendering output are provided, so overlap, broken grids, and modal overflow cannot be confirmed.
  발견 위치
  Page layout · <body>
  https://www.linkedin.com/
  확인한 내용
  The evidence provides page status, language metadata, buttons, headings, and text, but no visual rendering or layout measurements.
  해결 방법
  Inspect representative locales at desktop and narrow widths for overlap, grid failures, and overflow in menus and dialogs.
Responsive localisation
Watch75시각적
Localized layouts should hold up across mobile, tablet, and desktop widths.
- infovisual · 신뢰도 60%
  Responsive localization cannot be determined from the evidence
  The page records do not include viewport-specific screenshots or measurements, so mobile, tablet, and desktop behavior remains unverified.
  발견 위치
  Page layout · <body>
  https://www.linkedin.com/
  확인한 내용
  The supplied records include "status":200, "htmlLang":"en", headings, and text, but no viewport or responsive-rendering evidence.
  해결 방법
  Test localized pages at mobile, tablet, and desktop breakpoints, especially locales with longer labels and right-to-left text.

통과한 감사 항목 (5)

해당 없음 (16)

Other findings

Findings not listed under a criterion above.

mediumtechnical · 신뢰도 95%
Missing hreflang self-reference
The page lists hreflang alternates but does not include itself.
발견 위치
Document head · <link rel="alternate" hreflang>
https://www.linkedin.com/?trk=guest_homepage-basic_nav-header-logo
확인한 내용
<link rel="alternate" hreflang="de" href="https://de.linkedin.com/"> <link rel="alternate" hreflang="en-IE" href="https://ie.linkedin.com/"> <link rel="alternate" hreflang="uk-UA" href="https://ua.linkedin.com/"> <link rel="alternate" hreflang="en-US" href="https://www.linkedin.c…
해결 방법
Add a self-referencing hreflang alternate for this page.

감지된 로캘

아랍어
ar · hreflang
체코어(체코)
cs-cz · hreflang
덴마크어(덴마크)
da-dk · hreflang
독일어(오스트리아)
de-at · hreflang
고지 독일어(스위스)
de-ch · hreflang
독일어(독일)
de-de · hreflang
영어(오스트레일리아)
en-au · hreflang
영어(캐나다)
en-ca · hreflang
영어(영국)
en-gb · hreflang
영어(가나)
en-gh · hreflang
영어(홍콩[중국 특별행정구])
en-hk · hreflang
영어(아일랜드)
en-ie · hreflang
영어(이스라엘)
en-il · hreflang
영어(인도)
en-in · hreflang
영어(자메이카)
en-jm · hreflang
영어(케냐)
en-ke · hreflang
영어(나이지리아)
en-ng · hreflang
영어(뉴질랜드)
en-nz · hreflang
영어(필리핀)
en-ph · hreflang
영어(파키스탄)
en-pk · hreflang
영어(싱가포르)
en-sg · hreflang
영어(트리니다드 토바고)
en-tt · hreflang
영어(미국)
en-us · hreflang
영어(남아프리카)
en-za · hreflang
영어(짐바브웨)
en-zw · hreflang
스페인어(아르헨티나)
es-ar · hreflang
스페인어(볼리비아)
es-bo · hreflang
스페인어(칠레)
es-cl · hreflang
스페인어(콜롬비아)
es-co · hreflang
스페인어(코스타리카)
es-cr · hreflang
스페인어(도미니카 공화국)
es-do · hreflang
스페인어(에콰도르)
es-ec · hreflang
스페인어(유럽)
es-es · hreflang
스페인어(과테말라)
es-gt · hreflang
스페인어(멕시코)
es-mx · hreflang
스페인어(파나마)
es-pa · hreflang
스페인어(페루)
es-pe · hreflang
스페인어(푸에르토리코)
es-pr · hreflang
스페인어(엘살바도르)
es-sv · hreflang
스페인어(우루과이)
es-uy · hreflang
스페인어(베네수엘라)
es-ve · hreflang
프랑스어(프랑스)
fr-fr · hreflang
프랑스어(룩셈부르크)
fr-lu · hreflang
인도네시아어
id · hreflang
이탈리아어
it · hreflang
일본어(일본)
ja-jp · hreflang
한국어
ko · hreflang
말레이어(말레이시아)
ms-my · hreflang
네덜란드어
nl · hreflang
노르웨이어
no · hreflang
폴란드어
pl · hreflang
포르투갈어(브라질)
pt-br · hreflang
포르투갈어(유럽)
pt-pt · hreflang
루마니아어
ro · hreflang
러시아어
ru · hreflang
스웨덴어(스웨덴)
sv-se · hreflang
태국어
th · hreflang
필리핀어
tl · hreflang
튀르키예어
tr · hreflang
우크라이나어(우크라이나)
uk-ua · hreflang
베트남어(베트남)
vi-vn · hreflang
중국어(중국)
zh-cn · hreflang
중국어(대만)
zh-tw · hreflang

표본 페이지#+#+#+#+

다음 단계

Solid baseline with room to improve. Claim this domain to monitor locales as you ship, or book an audit review.

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