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Lokalisierungsbericht

Atlassian logo

Atlassian

Team collaboration software

atlassian.com

Produkt: Atlassian provides team collaboration software and AI-powered apps that help teams plan, organize, discuss, and complete shared work. Its products include Jira, Confluence, Loom, Bitbucket, and Jira Service Management.

Markenstimme: Collaborative, confident, productivity-focused

Lokalisierungsbewertung

69/100

Verbesserungsbedarf

Nutzer können auf auffällige Lokalisierungsprobleme stoßen.

  • 63Technische Prüfung
  • 64Sprachprüfung
  • 83Kontextbezogene Prüfung
  • 65Visuelle Prüfung
Geprüft: 15.08.2026Umfang: Öffentliches Smart-Beispiel · technische, sprachliche, kontextuelle und visuelle CreditsKonfidenz: Indikativer Gesundheitscheck anhand einer Stichprobe von Seiten – keine vollständige Website-Prüfung.

Es wurden 15 Seiten aus den Bereichen technische, sprachliche, kontextuelle und visuelle Lokalisierung als Stichprobe untersucht. So bewerten wir Lokalisierungsprüfungen

So schneiden Sie im Vergleich ab

Rang #15 von 23 öffentlichen Audits

Ahead of 8 other public auditsÖffentlicher Durchschnitt: 70/100

Zuerst beheben

  1. 1
    high

    Untranslated call to action

    A fr page still uses source-language CTA copy. Affects 7 sampled pages.

    See details
  2. 2
    high

    Page script does not match the locale

    A zh page is dominated by Latin-script copy. Affects 2 sampled pages.

    See details
  3. 3
    high

    No CJK-capable font detected

    A ja page shows CJK text but the embedded/inline font stack has no known CJK typeface. Affects 3 sampled pages.

    See details

Prüfkriterien

4 passed · 11 to watch · 16 to fix · 4 not applicable

Erfordert Aufmerksamkeit (16)

  • Language switcher

    Fehlgeschlagen65technisch

    Visitors should move between locales without losing the current page.

    • mediumtechnical · 82% Vertrauen

      Locale routes are evidenced, but switching is not

      The evidence confirms separate locale URLs, but does not show a visible language switcher or preserve-current-page mapping.

      Was wir gesehen haben

      "locales":["br","de","en","es","fr","it","ja","ko","nl","pl","pt-br","ru","zh"] and pages including "https://www.atlassian.com/", "https://www.atlassian.com/ja/", and "https://www.atlassian.com/fr/"

      So beheben Sie das

      Add an explicit language selector to the shared header or footer. Make each locale option link to the equivalent current page where available.

  • hreflang

    Fehlgeschlagen20technisch

    Localized versions should be linked with valid, reciprocal hreflang including self and x-default.

    • mediumtechnical · 95% Vertrauen

      Missing hreflang self-reference

      The page lists hreflang alternates but does not include itself.

      Hier gefunden

      Document head · <link rel="alternate" hreflang>

      https://www.atlassian.com/

      Was wir gesehen haben

      <link rel="alternate" hreflang="ja" href="https://www.atlassian.com/ja/"> <link rel="alternate" hreflang="fr" href="https://www.atlassian.com/fr/"> <link rel="alternate" hreflang="de" href="https://www.atlassian.com/de/"> <link rel="alternate" hreflang="es" href="https://www.atla…

      So beheben Sie das

      Add a self-referencing hreflang alternate for this page.

    • lowtechnical · 95% Vertrauen

      Missing x-default hreflang

      hreflang is present but does not declare an x-default fallback. Affects 12 sampled pages.

      Hier gefunden

      Document head · <link rel="alternate" hreflang>

      https://www.atlassian.com/

      Was wir gesehen haben

      hreflang is present but none of the alternates use hreflang="x-default". Seen on 12 pages, e.g. https://www.atlassian.com/, https://www.atlassian.com/ja/, https://www.atlassian.com/fr/

      So beheben Sie das

      Add an x-default hreflang fallback for users whose locale is not listed.

  • Localized SEO metadata

    Fehlgeschlagen65technisch

    Titles, descriptions, and og:locale should be localized per locale.

    • mediumtechnical · 95% Vertrauen

      Page titles are not localized

      Sampled locales share the same document title.

      Hier gefunden

      Document head · <title>

      https://www.atlassian.com/

      Was wir gesehen haben

      <title>Filter Icon</title> is reused across sampled locales

      So beheben Sie das

      Localize the document title for each page locale.

  • Sitemap

    Fehlgeschlagen60technisch

    Like Lighthouse: a valid XML sitemap must be discoverable, robots.txt should reference it with an absolute Sitemap: URL, and localized URLs should appear for published locales.

    • mediumtechnical · 90% Vertrauen

      Sitemap is missing localized URLs

      A sitemap was found, but sampled entries do not include locale-prefixed URLs.

      Hier gefunden

      Was wir gesehen haben

      Sitemap https://www.atlassian.com/blog/post-sitemap.xml has no locale-prefixed URLs in the sample

      So beheben Sie das

      Include localized URLs in the sitemap for every published locale.

  • Structured data

    Fehlgeschlagen0technisch

    JSON-LD inLanguage should match the page locale when structured data is present.

    • lowtechnical · 95% Vertrauen

      Structured data omits inLanguage

      JSON-LD is present but does not declare inLanguage on sampled pages.

      Hier gefunden

      JSON-LD · <script type="application/ld+json">

      https://www.atlassian.com/

      Was wir gesehen haben

      Organization is present but inLanguage is missing

      So beheben Sie das

      Set JSON-LD inLanguage to match each page locale.

  • International formatting

    Fehlgeschlagen50technisch

    Dates, numbers, currency, Arabic Western digits, and Gregorian calendars should match locale conventions.

    • infotechnical · 90% Vertrauen

      Formatting coverage cannot be verified

      The supplied page extracts contain no dates, numbers, currencies, addresses, or calendar examples to assess against locale conventions.

      Was wir gesehen haben

      The provided page text includes navigation and product descriptions such as "Featured apps" and "Flexible project management", but no dates, numbers, or currency values.

      So beheben Sie das

      Audit localized pages containing prices, dates, quantities, and addresses with locale-aware formatting rules.

  • Accessibility localisation

    Fehlgeschlagen72technisch

    lang, aria-label, and alt text should match the page locale.

    • infotechnical · 88% Vertrauen

      Document language is localized

      The English, Japanese, and French page samples explicitly declare matching htmlLang values.

      Hier gefunden

      Document root · <html>

      https://www.atlassian.com/

      Was wir gesehen haben

      "htmlLang":"en" for "https://www.atlassian.com/", "htmlLang":"ja" for "https://www.atlassian.com/ja/", and "htmlLang":"fr" for "https://www.atlassian.com/fr/"

      So beheben Sie das

      Keep the html lang value synchronized with the rendered locale on every localized route.

    • mediumtechnical · 88% Vertrauen

      ARIA labels and alt text are not shown

      The truncated evidence does not include aria-label attributes or image alt text, so accessibility localization cannot be confirmed.

      Was wir gesehen haben

      The preview lists buttons, headings, and text, but contains no "aria-label" or "alt" markup.

      So beheben Sie das

      Review all accessible names and image alt attributes for untranslated or hard-coded source-language strings.

  • Translation completeness

    Fehlgeschlagen0sprachlich

    Localized pages should not leave source-language copy in place, except brand names and URLs.

    • highlinguistic · 92% Vertrauen

      Untranslated call to action

      A fr page still uses source-language CTA copy. Affects 7 sampled pages.

      Hier gefunden

      Pricing hero · <button>

      https://www.atlassian.com/fr/

      Was wir gesehen haben

      Primary CTA: "Solutions" Seen on 7 pages, e.g. https://www.atlassian.com/fr/, https://www.atlassian.com/de/, https://www.atlassian.com/es/

      So beheben Sie das

      Translate leftover source-language CTAs to match the surrounding locale copy.

    • highlinguistic · 95% Vertrauen

      Page script does not match the locale

      A zh page is dominated by Latin-script copy. Affects 2 sampled pages.

      Hier gefunden

      Page body · sampled copy

      https://www.atlassian.com/zh/

      Was wir gesehen haben

      ___ 跳至内容 产品 精选 开发人员 产品经理 IT 专业人员 业务团队 领导团队 查看所有应用 精选应用 Jira 灵活的项目管理 Confluence 知识,全部集中在一处 Jira Service Management 高速交付服务 Atlassian 集合 无缝地增强团队合作 Jira Confluence Loom 自信地优化策略与成果 Focus Talent Align 高速交付服务 Jira Service Management Customer Service Management Assets 快速交付优质的软件 Rovo Dev…

      So beheben Sie das

      Write this zh page in the expected script instead of leftover Latin-script copy.

  • Terminology consistency

    Fehlgeschlagen40sprachlich

    Important concepts should not be translated differently across pages.

    • mediumlinguistic · 95% Vertrauen

      Terminology inconsistency

      "Manage preferences" appears both untranslated and translated across ja pages. Affects 26 sampled pages.

      Hier gefunden

      Header · <nav> or <button>

      https://www.atlassian.com/ja/

      Was wir gesehen haben

      "Manage preferences" appears untranslated on some ja pages and translated on others Seen on 11 pages, e.g. https://www.atlassian.com/ja/, https://www.atlassian.com/fr/, https://www.atlassian.com/de/

      So beheben Sie das

      Use one translated label for "Manage preferences" across ja pages.

  • Cultural adaptation

    Fehlgeschlagen55kontextbezogen

    Currency, dates, addresses, and local examples should fit the market.

    • infocontextual · 88% Vertrauen

      No market-specific adaptation is evidenced

      The supplied extracts contain global product navigation and descriptions but no local currencies, dates, addresses, or market-specific examples to assess.

      Was wir gesehen haben

      The samples show product and audience labels such as "Atlassian Collections", "By Use Case", and "By Team", with no local market data or examples.

      So beheben Sie das

      Review pricing, date, address, legal, and example content separately for each target market.

  • Text expansion

    Fehlgeschlagen40visuell

    Longer translations should not create obvious length pressure versus the source UI.

    • mediumvisual · 88% Vertrauen

      Localized text is much longer than the source

      A fr string is 200% the length of the source, which often causes overflow. Affects 37 sampled pages.

      Hier gefunden

      Was wir gesehen haben

      EN "IT professionals" → FR "Professionnels de l'informatique" (200%) Seen on 9 pages, e.g. https://www.atlassian.com/fr/, https://www.atlassian.com/de/, https://www.atlassian.com/es/

      So beheben Sie das

      Shorten the translation or give the control more room so the longer copy does not overflow.

  • Font and script support

    Fehlgeschlagen48visuell

    Typography should support the target script without generic fallback-only stacks, tofu glyphs, or missing CJK fonts.

    • highvisual · 95% Vertrauen

      No CJK-capable font detected

      A ja page shows CJK text but the embedded/inline font stack has no known CJK typeface. Affects 3 sampled pages.

      Hier gefunden

      Page body · font-family

      https://www.atlassian.com/ja/

      Was wir gesehen haben

      font-family: Charlie Display, Charlie Text, Atlassian Sans, var(--bxp-charlie-text-font-family), var(--bxp-charlie-display-font-family), inherit, var(--_bs1jwf), var(--_1vugql0), var(--ds-font-family-code, var(--ds-font-family-body, unset, SFMono-MediumItalic Seen on 3 pages, e.g…

      So beheben Sie das

      Include a CJK font such as Noto Sans CJK, Malgun Gothic, Hiragino, or PingFang in the stack.

  • CJK typography

    Fehlgeschlagen72visuell

    Korean pages should avoid word-break: break-all and prefer word-break: keep-all; CJK forms should use local name-field conventions.

    • highvisual · 94% Vertrauen

      Korean text uses word-break: break-all

      break-all can split Hangul mid-word and makes Korean body copy harder to read.

      Hier gefunden

      Was wir gesehen haben

      word-break: break-all, break-word, keep-all, normal, unset

      So beheben Sie das

      Use word-break: keep-all for Korean text instead of break-all.

  • Localized images and assets

    Fehlgeschlagen50visuell

    Language-specific images and alt text should match the page locale.

    • infovisual · 90% Vertrauen

      Localized assets and image alt text are not evidenced

      The truncated page extracts contain no image markup, asset references, or alt attributes, so image localization cannot be assessed.

      Was wir gesehen haben

      The preview includes buttons, headings, and text fields but no "<img>" fragment, asset URL, or "alt" attribute.

      So beheben Sie das

      Audit image assets and their alt text on every locale, replacing embedded source-language text where necessary.

  • Text overflow

    Fehlgeschlagen74visuell

    Text should not clip, truncate unexpectedly, or overflow buttons and navigation.

    • mediumvisual · 62% Vertrauen

      Long localized labels may require overflow testing

      The evidence includes comparatively long navigation labels, but provides no viewport measurements or screenshots to confirm whether text clips or overflows.

      Hier gefunden

      Header navigation · <nav>

      https://www.atlassian.com/fr/

      Was wir gesehen haben

      French labels include "Professionnels de l'informatique" and "Équipes de direction"; Japanese includes "IT プロフェッショナル" and "ビジネス・チーム".

      So beheben Sie das

      Test long labels at narrow widths and allow wrapping, flexible button widths, or a collapsed navigation pattern instead of clipping.

  • Responsive localisation

    Fehlgeschlagen74visuell

    Localized layouts should hold up across mobile, tablet, and desktop widths.

    • mediumvisual · 58% Vertrauen

      Responsive behavior is unverified

      The evidence confirms locale-specific pages but contains no mobile, tablet, or desktop screenshots and no viewport-specific markup or measurements.

      Was wir gesehen haben

      The supplied preview lists page URLs and extracted text only; it contains no viewport dimensions or responsive layout results.

      So beheben Sie das

      Perform responsive checks for every supported locale, prioritizing long labels such as "Professionnels de l'informatique" and translated header navigation.

Worth a look (11)

  • Translation accuracy

    Watch88sprachlich

    Target copy should preserve the source meaning, numbers, and product actions.

    • infolinguistic · 78% Vertrauen

      Core navigation and product descriptions preserve meaning

      The Japanese and French extracts correspond to the English navigation and product sections while retaining product names such as Jira and Confluence.

      Hier gefunden

      Primary navigation and featured apps · <nav>, <h2>

      https://www.atlassian.com/fr/

      Was wir gesehen haben

      English: "Featured apps" and "Flexible project management"; Japanese: "おすすめのアプリ" and "柔軟なプロジェクト管理"; French: "Apps recommandées" and "Gestion de projet flexible"

  • Fluency

    Watch88sprachlich

    Copy should sound natural, without grammar issues or machine-translation artifacts.

    • infolinguistic · 78% Vertrauen

      Sampled localized copy reads naturally

      The provided Japanese and French navigation and product labels appear coherent and idiomatic, with no explicit machine-translation artifacts in the sample.

      Hier gefunden

      Navigation and featured apps · <nav>, <section>

      https://www.atlassian.com/ja/

      Was wir gesehen haben

      French: "Apps recommandées", "Collections Atlassian", and "Par cas d’usage"; Japanese: "おすすめのアプリ", "ユース ケース別", and "チーム別"

  • Brand voice

    Watch84sprachlich

    Localized copy should preserve the intended tone of the source.

    • infolinguistic · 76% Vertrauen

      Product-led, concise tone is retained

      Localized labels preserve the concise, professional tone of the English source while keeping the Atlassian product naming intact.

      Hier gefunden

      Featured apps and collections · <section>

      https://www.atlassian.com/fr/

      Was wir gesehen haben

      English: "Knowledge, all in one place"; Japanese: "すべての知識を 1 か所に"; French: "Les connaissances réunies au même endroit"

  • Grammar and style

    Watch86sprachlich

    Locale-specific capitalization, punctuation, formality, and agreement should be correct.

    • infolinguistic · 76% Vertrauen

      Sampled locale grammar and capitalization are consistent

      The extracted French and Japanese headings and navigation labels follow coherent locale-specific conventions in the sampled content.

      Hier gefunden

      Navigation and headings · <nav>, <h2>

      https://www.atlassian.com/fr/

      Was wir gesehen haben

      French: "Responsables produit", "Professionnels de l'informatique", and "Équipes métier"; Japanese: "プロダクト マネージャー" and "ビジネス・チーム"

  • UI context

    Watch88kontextbezogen

    Translations should fit the UI component: button, nav, form, modal, or error.

    • infocontextual · 80% Vertrauen

      Navigation and heading translations fit their UI roles

      The evidence distinguishes localized buttons from headings and shows role-appropriate short labels in multiple locales.

      Hier gefunden

      Header and page sections · <button>, <h2>

      https://www.atlassian.com/

      Was wir gesehen haben

      Buttons include "Sign in", "サインイン", "Connexion", and "Einloggen"; headings include "Featured apps", "おすすめのアプリ", and "Apps recommandées"

  • Product context

    Watch88kontextbezogen

    Language should match product concepts such as plans, settings, and workflows.

    • infocontextual · 80% Vertrauen

      Product terminology remains recognizable and contextualized

      Product names remain unchanged while surrounding descriptions are translated for the locale.

      Hier gefunden

      Featured apps and collections · <section>

      https://www.atlassian.com/ja/

      Was wir gesehen haben

      The extracts retain "Jira", "Confluence", "Jira Service Management", "Atlassian Collections", and "Focus Talent Align" alongside localized descriptions.

      So beheben Sie das

      Maintain an approved glossary for product names and product-specific concepts across all locales.

  • Contextual meaning

    Watch86kontextbezogen

    Strings should be judged in surrounding page and component context, not in isolation.

    • infocontextual · 78% Vertrauen

      Strings are supported by surrounding page context

      The samples provide consistent relationships between navigation labels, section headings, product names, and descriptions across locales.

      Hier gefunden

      Page navigation and featured apps · <nav>, <section>

      https://www.atlassian.com/ja/

      Was wir gesehen haben

      English groups "Featured apps", "Atlassian Collections", "By Use Case", and "By Team"; Japanese groups "おすすめのアプリ", "Atlassian Collections", "ユース ケース別", and "チーム別".

  • Audience context

    Watch88kontextbezogen

    Language should fit the intended audience, such as consumer, enterprise, or developer.

    • infocontextual · 82% Vertrauen

      Professional audience segments are localized

      Audience-oriented navigation labels for developers, product managers, IT professionals, business teams, and leadership teams are represented in localized samples.

      Hier gefunden

      Primary navigation · <nav>

      https://www.atlassian.com/fr/

      Was wir gesehen haben

      English: "Developers", "Product Managers", "IT professionals", and "Business Teams"; French: "Développeurs", "Responsables produit", "Professionnels de l'informatique", and "Équipes métier"

  • Visual hierarchy

    Watch76visuell

    Localization should not make headings or CTAs lose scanability.

    • lowvisual · 80% Vertrauen

      Heading is excessively long

      A localized heading may crowd the visual hierarchy.

      Hier gefunden

      Page body · heading

      https://www.atlassian.com/pl/

      Was wir gesehen haben

      Ponad 350 000 zespołów nie do zatrzymania wykorzystuje potencjał sztucznej inteligencji

      So beheben Sie das

      Shorten the heading so it does not crowd the visual hierarchy.

  • Component consistency

    Watch78visuell

    Repeated components should stay visually consistent across locales.

    • infovisual · 68% Vertrauen

      Repeated text components appear structurally consistent

      The same button and heading categories are present across the English, Japanese, French, and German extracts, but screenshots or computed styles are not provided.

      Hier gefunden

      Header and section components · <button>, <h2>

      https://www.atlassian.com/

      Was wir gesehen haben

      Each sample exposes localized button arrays and corresponding headings, including "Sign in"/"サインイン"/"Connexion"/"Einloggen" and translated featured-app headings.

      So beheben Sie das

      Run visual regression tests across locales to confirm spacing, typography, and component dimensions remain consistent.

  • Layout breakage

    Watch76visuell

    Localized pages should not overlap, break grids, or overflow modals.

    • infovisual · 60% Vertrauen

      No layout failure is visible in the supplied markup extract

      The page extracts show matching navigation and section structures across locales, but markup-only evidence cannot establish whether grids or overlays break visually.

      Hier gefunden

      Page shell and featured sections · <header>, <section>

      https://www.atlassian.com/

      Was wir gesehen haben

      The samples expose the same broad page structure: navigation, featured apps, Atlassian Collections, use-case, and team sections across English, Japanese, and French.

      So beheben Sie das

      Capture localized screenshots and test grids, menus, and dialogs at representative desktop and mobile widths.

Bestandene Prüfungen (4)

Nicht zutreffend (4)

Other findings

Findings not listed under a criterion above.

  • infocontextual · 84% Vertrauen

    Sign-in action is clearly localized

    The sampled sign-in control communicates the same authentication action across English, Japanese, French, and German.

    Hier gefunden

    Header · <button>

    https://www.atlassian.com/

    Was wir gesehen haben

    English: "Sign in"; Japanese: "サインイン"; French: "Connexion"; German: "Einloggen"

Erkannte Gebietsschemas

  • Bretonisch

    br · page language

  • Deutsch

    de · hreflang

  • Englisch

    en · page language

  • Spanisch

    es · hreflang

  • Französisch

    fr · hreflang

  • Italienisch

    it · hreflang

  • Japanisch

    ja · hreflang

  • Koreanisch

    ko · hreflang

  • Niederländisch

    nl · hreflang

  • Polnisch

    pl · hreflang

  • Portugiesisch (Brasilien)

    pt-br · hreflang

  • Russisch

    ru · hreflang

  • Chinesisch

    zh · page language

Stichprobenartig geprüfte Seiten

Nächster Schritt

Solid baseline with room to improve. Claim this domain to monitor locales as you ship, or book an audit review.

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