Lokalisierungsbericht

Booking.com

Online travel

booking.com

Produkt: Booking.com is an online travel booking platform for finding and reserving accommodations, flights, car rentals, cruises, attractions, and airport taxis. It offers properties and travel services across destinations worldwide.

Markenstimme: helpful, trustworthy, value-focused

Lokalisierungsbewertung

64/100

Verbesserungsbedarf

Nutzer können auf auffällige Lokalisierungsprobleme stoßen.

73Technische Prüfung
48Sprachprüfung
70Kontextbezogene Prüfung
64Visuelle Prüfung

Geprüft: 25.08.2026Umfang: Öffentliches Smart-Beispiel · technische, sprachliche, kontextuelle und visuelle CreditsKonfidenz: Indikativer Gesundheitscheck anhand einer Stichprobe von Seiten – keine vollständige Website-Prüfung.

Es wurden 15 Seiten aus den Bereichen technische, sprachliche, kontextuelle und visuelle Lokalisierung als Stichprobe untersucht. So bewerten wir Lokalisierungsprüfungen

So schneiden Sie im Vergleich ab

Rang #18 von 23 öffentlichen Audits

Ahead of 5 other public auditsÖffentlicher Durchschnitt: 70/100

Vollständige Rangliste ansehen

Zuerst beheben

1
high
Valid sitemap not found
No fetchable XML sitemap with URL entries was found at /sitemap.xml or via robots.txt.
See details
2
high
Untranslated call to action
A fr page still uses source-language CTA copy.
See details
3
medium
Terminology inconsistency
"Arts & Culture" appears both untranslated and translated across fr pages. Affects 4 sampled pages.
See details

Prüfkriterien

7 passed · 1 to watch · 19 to fix · 8 not applicable

Erfordert Aufmerksamkeit (19)

Language switcher
Fehlgeschlagen55technisch
Visitors should move between locales without losing the current page.
- infotechnical · 42% Vertrauen
  Locale availability is listed, but path preservation is not demonstrated
  The evidence lists many supported locales but does not show the language-switcher control or destination URLs for a non-homepage path.
  Hier gefunden
  Header · <nav>
  https://www.booking.com/
  Was wir gesehen haben
  "locales":["ar","bg","ca","cs","da","de","el","en-gb","en-us","es-ar","es-mx",...], with page samples only showing "https://www.booking.com/" and "https://www.booking.com/region/gb/england.html"
  So beheben Sie das
  Verify that switching locale from a deep page retains the same path and relevant query or booking state.
Sitemap
Fehlgeschlagen18technisch
Like Lighthouse: a valid XML sitemap must be discoverable, robots.txt should reference it with an absolute Sitemap: URL, and localized URLs should appear for published locales.
- hightechnical · 100% Vertrauen
  Valid sitemap not found
  No fetchable XML sitemap with URL entries was found at /sitemap.xml or via robots.txt.
  Hier gefunden
  Sitemap · sitemap.xml
  Was wir gesehen haben
  robots.txt was found, but it does not reference a sitemap and /sitemap.xml was missing or empty
  So beheben Sie das
  Publish a valid XML sitemap and reference it from robots.txt with an absolute Sitemap: URL.
Structured data
Fehlgeschlagen0technisch
JSON-LD inLanguage should match the page locale when structured data is present.
- lowtechnical · 95% Vertrauen
  Structured data omits inLanguage
  JSON-LD is present but does not declare inLanguage on sampled pages.
  Hier gefunden
  JSON-LD · <script type="application/ld+json">
  https://www.booking.com/
  Was wir gesehen haben
  WebSite is present but inLanguage is missing
  So beheben Sie das
  Set JSON-LD inLanguage to match each page locale.
Accessibility localisation
Fehlgeschlagen65technisch
lang, aria-label, and alt text should match the page locale.
- infotechnical · 62% Vertrauen
  Accessibility localisation is only verified for English
  The sampled page explicitly declares English, but the evidence does not provide localized aria-label or alt-text samples for the other locales.
  Hier gefunden
  Document root · <html>
  https://www.booking.com/
  Was wir gesehen haben
  "htmlLang":"en-us","dir":"ltr"
  So beheben Sie das
  Audit each locale’s <html lang>, accessible names, and image alt text against its rendered language.
Translation completeness
Fehlgeschlagen50sprachlich
Localized pages should not leave source-language copy in place, except brand names and URLs.
- highlinguistic · 92% Vertrauen
  Untranslated call to action
  A fr page still uses source-language CTA copy.
  Hier gefunden
  Primary action · <button>
  https://www.booking.com/index.fr.html
  Was wir gesehen haben
  Primary CTA: "Arts & Culture"
  So beheben Sie das
  Translate leftover source-language CTAs to match the surrounding locale copy.
- infolinguistic · 25% Vertrauen
  No localized page copy is available for comparison
  The provided preview contains only en-us page content, so untranslated source-language strings on localized pages cannot be confirmed or ruled out.
  Hier gefunden
  Page content · <body>
  https://www.booking.com/
  Was wir gesehen haben
  "htmlLang":"en-us" and visible copy including "Find deals for any season" and "Why Booking.com?"
  So beheben Sie das
  Sample the same pages in each target locale and check navigation, headings, controls, and supporting copy for remaining source-language strings.
Terminology consistency
Fehlgeschlagen40sprachlich
Important concepts should not be translated differently across pages.
- mediumlinguistic · 95% Vertrauen
  Terminology inconsistency
  "Arts & Culture" appears both untranslated and translated across fr pages. Affects 4 sampled pages.
  Hier gefunden
  Header · <nav> or <button>
  https://www.booking.com/index.fr.html
  Was wir gesehen haben
  "Arts & Culture" appears untranslated on some fr pages and translated on others Seen on 2 pages, e.g. https://www.booking.com/index.fr.html, https://www.booking.com/index.es.html
  So beheben Sie das
  Use one translated label for "Arts & Culture" across fr pages.
Translation accuracy
Fehlgeschlagen50sprachlich
Target copy should preserve the source meaning, numbers, and product actions.
- infolinguistic · 25% Vertrauen
  Cross-locale meaning cannot be assessed from the sample
  The evidence shows English source strings but no target-language translations, so preservation of meaning, numbers, and product actions is not verifiable.
  Hier gefunden
  Hero · <h1>
  https://www.booking.com/
  Was wir gesehen haben
  "Find deals for any season" and controls including "Select datesCheck-in date — Check-out date"
  So beheben Sie das
  Compare localized strings with the source for intent, quantities, dates, and booking actions in their surrounding components.
Fluency
Fehlgeschlagen50sprachlich
Copy should sound natural, without grammar issues or machine-translation artifacts.
- infolinguistic · 25% Vertrauen
  Target-language fluency is not evidenced
  Only en-us copy is shown; the evidence does not include target-language text that could be checked for grammar or machine-translation artifacts.
  Hier gefunden
  Page content · <body>
  https://www.booking.com/
  Was wir gesehen haben
  "htmlLang":"en-us" with visible text "Skip to main content ... Find deals for any season"
  So beheben Sie das
  Review representative localized pages with native speakers for natural phrasing and locale-specific idioms.
Brand voice
Fehlgeschlagen50sprachlich
Localized copy should preserve the intended tone of the source.
- infolinguistic · 25% Vertrauen
  Localized brand voice cannot be compared
  The sample provides English brand copy but no localized variants, so consistency of tone across locales is unverified.
  Hier gefunden
  Hero · <h1>
  https://www.booking.com/
  Was wir gesehen haben
  "Find deals for any season" and "From cozy bed & breakfasts to luxury hotels"
  So beheben Sie das
  Compare localized marketing copy with the English source and preserve its welcoming, consumer-oriented tone without literal phrasing.
Grammar and style
Fehlgeschlagen50sprachlich
Locale-specific capitalization, punctuation, formality, and agreement should be correct.
- infolinguistic · 25% Vertrauen
  Locale-specific style is not assessable
  The evidence contains only en-us text and does not provide other locales for checking capitalization, punctuation, formality, or agreement.
  Hier gefunden
  Search form · <form>
  https://www.booking.com/
  Was wir gesehen haben
  "Select datesCheck-in date — Check-out date" and "2 adults · 0 children · 1 room"
  So beheben Sie das
  Review each locale’s capitalization, punctuation, date conventions, formality, and plural or agreement rules in the rendered UI.
CTA intent
Fehlgeschlagen65kontextbezogen
Localized calls to action should communicate the intended product action.
- infocontextual · 48% Vertrauen
  CTA intent is explicit in the English sample only
  The English sample includes a clear "Search" action, but localized CTA labels are not provided for comparison.
  Hier gefunden
  Search form · <button>
  https://www.booking.com/
  Was wir gesehen haben
  "buttons":["HUF","Select datesCheck-in date — Check-out date","2 adults · 0 children · 1 room","Search",...]
  So beheben Sie das
  Verify that every locale keeps the distinction between selecting inputs and submitting the search action.
UI context
Fehlgeschlagen65kontextbezogen
Translations should fit the UI component: button, nav, form, modal, or error.
- infocontextual · 48% Vertrauen
  Component context is visible only for English labels
  The evidence identifies buttons, headings, and navigation-like text in the English page, but does not show whether translated strings fit their components.
  Hier gefunden
  Search form · <form>
  https://www.booking.com/
  Was wir gesehen haben
  "buttons":["HUF","Select datesCheck-in date — Check-out date","2 adults · 0 children · 1 room","Search",...]
  So beheben Sie das
  Test localized labels in their actual buttons, navigation items, fields, and date controls, including long and inflected translations.
Product context
Fehlgeschlagen65kontextbezogen
Language should match product concepts such as plans, settings, and workflows.
- infocontextual · 45% Vertrauen
  Product terminology is not validated across locales
  The sample exposes product concepts such as stays, flights, dates, guests, and rooms in English, but no localized terminology is supplied.
  Hier gefunden
  Header and search form · <nav> / <form>
  https://www.booking.com/
  Was wir gesehen haben
  "Stays Flights Flight + Hotel Car rental Cruises Attractions Airport taxis" and "2 adults · 0 children · 1 room"
  So beheben Sie das
  Create a locale glossary for booking concepts and verify consistent terminology across navigation, search, checkout, and account workflows.
Contextual meaning
Fehlgeschlagen65kontextbezogen
Strings should be judged in surrounding page and component context, not in isolation.
- infocontextual · 45% Vertrauen
  Context is present, but only in the source locale
  The sample shows strings in surrounding navigation, headings, and form controls, but no translated strings are available for contextual review.
  Hier gefunden
  Homepage · <body>
  https://www.booking.com/
  Was wir gesehen haben
  "Find deals for any season", "Enter destination", "Select dates", and "Search" appear together in the sampled page content.
  So beheben Sie das
  Review translations in their rendered page and component context rather than approving isolated string values.
Audience context
Fehlgeschlagen70kontextbezogen
Language should fit the intended audience, such as consumer, enterprise, or developer.
Localized images and assets
Fehlgeschlagen50visuell
Language-specific images and alt text should match the page locale.
- infovisual · 22% Vertrauen
  Localized imagery and alt text are not evidenced
  The preview contains no image markup, image assets, or localized alt-text samples, so locale suitability cannot be assessed.
  Hier gefunden
  Page content · <img>
  https://www.booking.com/
  So beheben Sie das
  Inspect image sources and alt attributes on each locale and replace or translate assets where the visual or embedded text is language-specific.
Text overflow
Fehlgeschlagen60visuell
Text should not clip, truncate unexpectedly, or overflow buttons and navigation.
- infovisual · 40% Vertrauen
  Overflow cannot be verified from the text preview
  The evidence lists labels and headings but provides no rendered dimensions, screenshots, or CSS results to confirm clipping or overflow.
  Hier gefunden
  Header and search form · <nav> / <form>
  https://www.booking.com/
  Was wir gesehen haben
  Labels include "Select datesCheck-in date — Check-out date" and "300M+ reviews from fellow travelers".
  So beheben Sie das
  Run visual checks across locales and widths, allowing controls and headings to wrap or expand without clipping.
Layout breakage
Fehlgeschlagen60visuell
Localized pages should not overlap, break grids, or overflow modals.
- infovisual · 40% Vertrauen
  Layout integrity is not demonstrated
  The HTML/text preview does not include rendered geometry or screenshots, so overlap, broken grids, and modal overflow cannot be confirmed.
  Hier gefunden
  Homepage · <body>
  https://www.booking.com/
  Was wir gesehen haben
  The evidence provides page status, headings, buttons, and text, but no layout measurements or rendered screenshots.
  So beheben Sie das
  Test long translations in navigation, search controls, cards, and dialogs at representative viewport sizes.
Responsive localisation
Fehlgeschlagen60visuell
Localized layouts should hold up across mobile, tablet, and desktop widths.
- infovisual · 40% Vertrauen
  Responsive behavior is not demonstrated
  The evidence contains no viewport-specific captures or responsive measurements, so mobile, tablet, and desktop behavior remains unverified.
  Hier gefunden
  Homepage · <body>
  https://www.booking.com/
  Was wir gesehen haben
  The preview lists page content but contains no viewport dimensions or responsive render results.
  So beheben Sie das
  Capture each locale at mobile, tablet, and desktop widths and verify wrapping, stacking, and control accessibility.

Worth a look (1)

Cultural adaptation
Watch88kontextbezogen
Currency, dates, addresses, and local examples should fit the market.

Bestandene Prüfungen (7)

Nicht zutreffend (8)

Erkannte Gebietsschemas

Arabisch
ar · hreflang
Bulgarisch
bg · hreflang
Katalanisch
ca · hreflang
Tschechisch
cs · hreflang
Dänisch
da · hreflang
Deutsch
de · hreflang
Griechisch
el · hreflang
Englisch (Vereinigtes Königreich)
en-gb · hreflang
Englisch (Vereinigte Staaten)
en-us · page language
Spanisch (Argentinien)
es-ar · hreflang
Spanisch (Mexiko)
es-mx · hreflang
Estnisch
et · hreflang
Finnisch
fi · hreflang
Französisch
fr · hreflang
Hebräisch
he · hreflang
Hindi
hi · hreflang
Kroatisch
hr · hreflang
Ungarisch
hu · you asked
Indonesisch
id · hreflang
Isländisch
is · hreflang
Italienisch
it · hreflang
Japanisch
ja · hreflang
Koreanisch
ko · hreflang
Litauisch
lt · hreflang
Lettisch
lv · hreflang
Malaiisch
ms · hreflang
Niederländisch
nl · hreflang
Norwegisch
no · hreflang
Polnisch
pl · hreflang
Portugiesisch (Brasilien)
pt-br · hreflang
Portugiesisch (Portugal)
pt-pt · hreflang
Rumänisch
ro · hreflang
Russisch
ru · hreflang
Slowakisch
sk · hreflang
Slowenisch
sl · hreflang
Serbisch
sr · hreflang
Schwedisch
sv · hreflang
Thailändisch
th · hreflang
Filipino
tl · hreflang
Türkisch
tr · hreflang
Ukrainisch
uk · hreflang
Vietnamesisch
vi · hreflang
Chinesisch (vereinfacht)
zh-hans · hreflang
Chinesisch (traditionell)
zh-hant · hreflang

Stichprobenartig geprüfte Seiten

Nächster Schritt

Solid baseline with room to improve. Claim this domain to monitor locales as you ship, or book an audit review.

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